Profit from your mobile apps
Under The Radar November 2009
Tapjoy Confidential
We started to solve the problems we faced as a publisher.
Tapjoy Confidential
1000 900 800 700 600 500 400 300 200 100 0
Jun ‘09
Nov ‘09
makes mobile advertising up to 3x more profitable.
Best-of-Breed Ad Platform
12 ad networks Native rich media formats Publisher-sold ads Power cross-promotion ads Single reporting dashboard International targeting Native iPhone & Android SDKs Round-the-clock support
34
years
makes selling virtual goods simple with a turn-key store.
Fully Managed Virtual Goods Store
Damage: 4 Range: 10 Cost: 88
Hand Gun
Damage: 3 Range: 18 Cost: 67
ID:73852
m16 Weapon
ID:65398
Virtual Goods/Currency Servers
Levels: 32 Skill: 11 Cost: 188
Desert Level Pack
ID:32938
Payment Options
1. Using iTunes account 2. Downloading a partner app 3. Completing safe offers
removes risk from app promotion with pay-per-install.
Per-Per-Install
Traditional Banner Ads
65%
2%
Tapjoy Founders
• Lee Linden
– Microsoft product development (4 yrs) – Founder: ContestMachine.com – Michigan Engineering + Stanford MBA
• Ben Lewis
– Google product development (4 yrs) – XBOX Live engineering – Michigan Engineering + Michigan MBA
Tapjoy Confidential
Tap on Tapjoy
Mobile Publishers Ad Networks Others Platforms Engineers
• Join the most advanced mobile ad/virtual goods platform
• Partner with a neutral technical partner • Let’s talk about working together • Help us stay on the cutting edge of mobile
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