Confidential and Proprietary
Vision
• Make sound and speech the preferred means to search and navigate information on mobile and IP connected devices • Sound Search Service Provider • Music Search, Navigation and Identification • Voice Search for device & in the cloud databases • Creators of Sound2Sound (S2S) Search Science
Confidential and Proprietary
Midomi Music Identifier
• • • #1 app in iTunes paid music category. • In 20 countries ! Top 50 app in top grossing category. Top app in Nokia’s Ovi Store.
Confidential and Proprietary
Midomi Ultra
Voice and Text search Artists, Bands, Top Songs, Discovery (voice or text)
• Look up an artist or a band. Immediately get access to their top songs. • View biographies, videos, reviews, and similar artists • 30-second previews, lyrics, community, sharing.
Confidential and Proprietary
Midomi Ultra
Stuck in your head?
• It even works if you sing or hum! • The only technology that can recognize human voice • Searches user contributed database in 45 different languages. • Fun and viral. • A great game in parties. Can Midomi find it? • Then connect to the users, view profile, listen to recordings…
Confidential and Proprietary
Midomi Ultra
Music identification: hear song, what is it? FAST!
• Hold your phone up to a speaker. • Get result in as little as 5 seconds! No need to even press stop. • Share the song information with friends, buy it, or check out lyrics, videos, and artist info.
Confidential and Proprietary
Input Type Speech Singing Music Text
Extract “Features” & Conversion to Crystal Conversion to Crystal
Reference Database Text
(e.g. contacts Commands, Artists, songs Restaurants)
Music Singing Speech
Search & Match
• • • • •
Fast and Accurate Background Sound Tolerant Likes long queries Scalable: Parallel not serial processing Spelling agnostic – searches phonetics
Return result to target device
Music Service: Midomi
Key differentiators • Own our IP
• Speed: as little as 4-5 seconds, auto stop on discovery, click to stop input
• Accuracy: rich proprietary databases • Proprietary Sing search • Proprietary voice search for song / artist
• Text search: proprietary phonetic engine
• Unified music ID and sing search • Noise tolerance • Rapid development and feature inclusion • The people, including stable of PhDs from Stanford, MIT, Berkeley
Confidential and Proprietary
Business Model
License to OEM / Device Manufacturers
• Music and Voice Search becoming a standard for smart and featured phones • Per device fee for preload • Over 1.2 billion devices shipped in 2008 and growing
License to Carriers & Portal Operators
• Seeking enhanced features & navigation on their portals (e.g. front end for store) • Seeking killer apps, upsell apps. • Licensing with a recurring revenue model
Direct to to Consumers through App Store
• “App Store-ization” of mobile market enables direct to consumer opportunity to millions of users – finally!
• iPhone app store, Nokia, Microsoft, Android, RIM (Blackberry), Samsung, Motorola, and more
• Monetization using mobile advertising, affiliate sales, premium and freemium strategy Confidential and Proprietary
Sample of Global Coverage to Date
What We Need
• OEM Partners
• Carrier Partners • Users!
Confidential and Proprietary
For more information, please contact:
Keyvan Mohajer
President & CEO, Melodis Corporation keyvan@melodis.com Melodis Corporation 1731 Technology Drive, Suite 700 San Jose, CA 95110 www.melodis.com www.midomi.com
Confidential and Proprietary