Loyalty Programs are Inefficient
Consumers
‣ Too Many Loyalty Cards to Carry
Merchants
‣ 39.5% Program Participation
‣ Coupons Require Consumer
Interaction
‣ Cast a Wide Net -- Direct Mail,
Weekly Fliers, Email and Web
‣ Proactively Follow Favorite
Merchants for Information
‣ Local, Regional, National
Promotional Effort
CardStar is the Answer
Consumers
‣ Convenient Card
Storage & Retrieval
Merchants
‣ Maximize Program
Participation
‣ Rewards, Discounts
& Coupons
‣ Highly Targeted
Promotions & Offers
‣ Stay Connected to
Favorite Merchants
‣ Mobile Business
Intelligence
The Big Opportunity
Loyalty Program
Business Intelligence
Product Promotion
Mobile Consumer
Advertising
Coupon
Gift Card
Revenue Model
Mobile Loyalty Program Revenue ‣ Set Up and Promotional Material
Transaction Revenue ‣ Promotional Messaging ‣ Coupons and Incentives ‣ Mobile Gifts Subscription Revenue ‣ Business Intelligence ‣ App Sponsorships ‣ Category Sponsorships
$500 - $1,500
$10 CPM $0.10 CPC
25% of Sale Price
$500 - $1,500 / Month $5,000 - $20,000 / Month $100 - $2,500 / Month
Go-to-Market Strategy
App Adoption
Merchant Adoption
Brand Adoption
Traction
App Adoption ‣ Downloads: 250,000 ‣ Active Users: 215,000 ‣ Sessions: 2,200,000 ‣ Loyalty Cards: 750,000
Top 15 Loyalty Cards in CardStar (based on usage from 6/25 - 10/31) ‣ Card Shown Activity: 1,400,000
1. CVS/pharmacy 2. Kroger 3. Blockbuster 4. Best Buy 5. Stop & Shop 6. Public Library Cards 7. Borders 8. PetSmart 9. Safeway 10. Harris Teeter 11. Giant 12. Dick’s Sporting Goods 13. Costco 14. Staples 15. LA Fitness
Competitive Landscape
CardStar Differentiators
‣ Deployed on Multiple Platforms
Mobile Loyalty Apps
‣ “First Mover” Mobile Loyalty Advantage
‣ Loyalty Card Focus = “Sticky” App
‣ SyncScan IP Maximizes 1-D Scanning
‣ Highly Target Coupons Based on Loyalty ‣ mCommerce Ecosystem
Mobile Coupon Apps
Work With Us
Merchants
Brands Strategic Alliances