safely connecting drivers to the world around them
Robert Acker
President & CEO
© 2009 Aha Mobile, Inc. All rights reserved.
Mission
Safely connecting drivers to the world around them
© 2009 Aha Mobile, Inc. All rights reserved.
Problem
• Driver distraction
• Current options are deadly
“Did you mean…?”
© 2009 Aha Mobile, Inc. All rights reserved.
Solution: Custom Audio Channels
• Customized, interactive content from the Web and fellow drivers • The only safe solution in a car
Nearby Traffic
Driver Rants
Bathrooms
Hungry
Caffeine
Car-aoke
Football Chatter
FB News Feed
© 2009 Aha Mobile, Inc. All rights reserved.
Enabled by Aha’s backend platform
Web, other content
Aha Audio Publishing Platform
Individual preferences Location-based optimization Driver-to-Driver Voice Network
Fun, informed, distraction-free driving
© 2009 Aha Mobile, Inc. All rights reserved.
Based on unique IP
1. User-generated notes integrated with locationbased application 2. Predictive search
© 2009 Aha Mobile, Inc. All rights reserved.
Target Market
• Time-starved commuters and household chauffeurs
• 25-54 years old, 60/40 M/F • Comfortable with new technology, products • Spend >1 hour per day in their cars
• Roll-out
2009 2012
|
2010
|
2011
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© 2009 Aha Mobile, Inc. All rights reserved.
Market Opportunity: Revolutionizing Driver Advertising
• Americans spend nearly 20 hrs/wk in their cars • Advertising to these consumers is a $16B/yr market
Radio = $9.84B (70% of total radio adv) Outdoor = $6.08B
• Yet this market is dying to be reinvented
• No ROI metrics, accountability—major advertisers asking for proof • No geographic targeting
© 2009 Aha Mobile, Inc. All rights reserved.
Business Model
• Low cost/flexible: OS maps, cloud-based servers • Consumer revenue models
• 10 sec audio ads • Proven model in cars • High CPM’s: $10-$40 • Premium channels • Channel sponsorships and paid placements
• Business revenue model
• License fees • Crowd-sourced traffic data
© 2009 Aha Mobile, Inc. All rights reserved.
Traction
• Backend platform created, core IP developed, patents filed • Launched initial (traffic) app on iPhone Sept 30th
• Tens of thousands of users helping to optimize platform
• Finalizing Shout Room audio/voice app • Targeting Android in early 2010 • In discussion with automotive and CE companies about integrating with products in 2010-11
© 2009 Aha Mobile, Inc. All rights reserved.
Experienced Team
• Robert Acker, President & CEO
• SVP, Marketing at Dash Navigation (acquired by RIM) • VP of Rhapsody Music Services at RealNetworks • XM Satellite Radio founder (first employee) and VP of Marketing and Product Development
• Max Massimilo, VP of Engineering
• GM of eBay's mobile commerce business • Started Kijiji, eBay's global classifieds business • President and CEO of Consumer Review
• Rafael Saavedra, VP of Technology
• Motorola Navigation SW Architect • Navigation, mapping consultant to deCarta, Qualcomm, Dash
© 2009 Aha Mobile, Inc. All rights reserved.
Ask
• Carriers/handset manufacturers who want to launch a best-in-class integrated experience • Advertisers/agencies that want to directly target drivers with intent and send them to your businesses • Strategic and/or financial investors that want to get in early with a major platform that will fundamentally change how drivers interact
© 2009 Aha Mobile, Inc. All rights reserved.
safely connecting drivers to the world around them
www.ahamobile.com
© 2009 Aha Mobile, Inc. All rights reserved.