Mobile Billing, Rebuilt
Easy, Safe, and Reliable Mobile Commerce using NetworkInitiated Mobile Billing
Rodger Desai / CEO
137 FIFTH AVENUE 10TH FLOOR, NEW YORK, NY 10010, USA
T +1 212 614 6927
F +1 212 614 6935
WWW.PAYFONE.COM
INFO@PAYFONE.COM
Mobile Commerce is Broken
Consumers
Merchants
Operators
Pain (3 to 9 mins to complete a transaction, multiple SMSs)
Payfone, Inc. © 2009 - Confidential & Proprietary
Poor Conversion (failure of SMS, ease of fraud and chargebacks)
Risk (Lack of rigor and care costs erase profits)
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Mobile Commerce, Rebuilt
Consumers
Merchants
Operators
Impulse Purchasing, measured in seconds
Advanced Fraud Prevention
Rigor of NetworkInitiated Mobile Billing
Payfone, Inc. © 2009 - Confidential & Proprietary
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Ease of Use
No Registration … only one-time activation 1-Touch Checkout … drives conversion with impulse Detailed Billing Records… eliminate confusion and reduce customer service costs
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Advanced Fraud Prevention
Subscriber Identity-based charging Cross-merchant fraud database GSMA-sanctioned Strict regulatory compliance
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Network-Initiated Mobile Billing
Powerful capabilities from the inter-operator roaming network
• • • • • • • Real-time Balance Query Variable Debit or Credit One API for 190 countries No Software for Operators Currency Conversion Guaranteed Payout
App Stores
Aggregators
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Benefits for All
Consumers
Merchants
Operators
CONVENIENCE No registration 1-Touch checkout
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CONVERSION 8 to 10x more
CONTROL Get in the game
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Explosive New Markets
Virtual Goods $2.5B per year 8 to 10x better conversion
App Stores 6.5B downloads/year Global, border-less
*US by 2013, sources available.
Payfone, Inc. © 2009 - Confidential & Proprietary
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Landscape Evolution
Merchants
Merchants Merchant Acquirers
Payment Processor
Global Mobile Network Operators Operators
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Business Model
Transaction fee taken from operator payout
10 to 20% better payout over PSMS
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Our DNA
Launching world’s leading app stores and PSMS aggregators
Our DNA is payments, telecom and web 2.0
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Join Us in the “Sand”
Join the top app stores and aggregators in a “live sandbox” in Europe or the US. No cost, full support and live customers.
You’ll get your feet wet, get feedback and be ready to conquer the world!
sandbox@payfone.com
Payfone, Inc. © 2009 - Confidential & Proprietary
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