Mobile-Analytics Tracking and Reporting Service
Track it like it’s hot! Arte Merritt, CEO Founder
Motally is Mobile Analytics
Mobile Web + Applications
• Built from the ground up with mobile in mind
Genesis
• Helio wanted to improve search product • Yahoo wanted accurate user counts
• Start-up wanted to learn more about users
Opportunity: Mobile Publishers and Advertisers want Usage Reporting
Learn More About Users Optimize Product Offerings
Maximize ROI on Ad Campaigns
Challenge: Web tools do not work well for mobile
1. Tracking mechanisms are different • Any client side tracking means some set of users will not be tracked
• • •
•
Beacon
Beacon can get cached Device may not support images User can click link before beacon loads Referrers aren’t properly tracked
Challenge: Web tools do not work well for mobile
2. The data collected is different
• Mobile specific fields help identify user and underlying carrier, operator, and device
RIM Proxy (BIS)
IP Address alone resolves Blackberry users to Canada
Challenge: Web tools do not work well for mobile
3. Rules for processing data are different
• Unique-user algorithms need more than IP address and User-agent during a time period
Operator Gateway
Motally Solution
• • • • Server-side tracking mechanism Covers all device and carrier combinations Patent-Pending algorithms for processing Hosted solution
Publisher
Web Server Page Rendering
Tracking code
Motally
Tracking Server
Processor Data Ware house Reporting UI
Engine
1
User requests page
2
Publisher sends data to Motally server-to-server
3
Motally tracks, processes, and reports data
Integration is Easy!
• Simply cut & paste code into one common header or footer • No need to instrument every page • Up and running in minutes!
1 Sign up 2 Select Code 3 Paste Code
Paste into a common header or footer
Header
Footer
App Tracking Overview
Web tools do not work for application tracking: special APIs are needed
1
Integrate library into application
2
Events are logged in local queue
3
Events are sent to Motally Tracker
4
Motally captures, analyzes, and reports on usage data
1. Search for pizza 2. 10 results 3. Clicked “pizza man” 4. ….
Motally
Tracking Server Processor Engine Data Ware house Reporting UI
• Supported platforms:
– iPhone – Blackberry – Android
Confidential 10
Reporting
Funnel Analysis
Internal Search
Revenue Model
Subscription Service
• Free Community • Paid Enterprise
Data Sales
• Industry reports • Ad-hoc, self-service reports
Business Intelligence Support
• Help customers act upon data
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Representative Customers
Motally Team
Arte Merritt, Founder & CEO
• • 10+ years mobile experience
• Helio, Vindigo, Yahoo Mobile, Vettro, and many more
Founder of MIT Wireless Forum
Duc Haba, CTO
• 20+ years technical experience
• Xerox Parc, Oracle, Lifeminder
•
Founding team of Viant, eCoupons
Investors
Blue Run Ventures, formerly Nokia Venture Partners, is a world-class investor with deep mobile experience. BRV has over $1 billion of capital under management.
Ron Conway is a leading Silicon Valley Angel Investor. Ron Conway
Board of Directors • John Malloy, Partner, Co-Founder BRV • Jonathan Ebinger, Partner, BRV
Investors: Opportunity is now
• Mobile usage is on the rise • Mobile apps are becoming more prevalent
– iPhone, Android, Blackberry, Pre, Symbian, Windows Mobile
• There is a real need for the data
– Publishers want the data to improve products – Advertisers want the data to improve campaigns
• Opportunity for Motally to be the leader in the space
– Only product to support both mobile web and apps – Product is live with paying customers – Solid team and financial backing
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Publishers: Sign up now
Learn More About Users Optimize Product Offerings
Maximize ROI on Ad Campaigns
Developer Contest