THE MOBILE PAYMENTS LEADER
Bling Nation
The mobile payments leader
Wenceslao Casares Co-CEO wenceslao.casares@blingnation.com
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THE MOBILE PAYMENTS LEADER
Leadership Team
INVESTORS
Backed by LightSpeed Venture Partners, CampVentures & founders John Reed Jeffrey Stiefler Carl Pascarella
ADVISORY BOARD
Former Chairman of Citibank Former Chairman of Digital Insight, former President of American Express Former CEO, VISA
MANAGEMENT
Management team has a total of 60 years of Financial Services experience
Wenceslao Casares & Meyer Malka
Founders & Co-CEO’s. Patagon.com, Lemon Bank
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THE MOBILE PAYMENTS LEADER
Long term outlook
Pervasive wireless
broadband flexibility
Visa/MC public; banks lost
Pressure against
interchange
Generation Y demanding a Generation Y highest
control, conflicts of interest
different kind of interaction with ALL product & services propensity to use debit relationship with mobile phone
Increasing handset Contactless integration
TECHNOLOGY TRENDS
Class action lawsuit
against credit cards
Generation Y intimate
REGULATORY TRENDS
DEMOGRAPHIC TRENDS
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THE MOBILE PAYMENTS LEADER
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THE MOBILE PAYMENTS LEADER
Consumer Benefits
The convenience of just tapping the mobile phone
The control of instant text confirmations with updated account balance
The security of not carrying personal or account information Rewards that can be redeemed frequently and locally
The feeling of being part and supporting the local community
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THE MOBILE PAYMENTS LEADER
Islands: Community Payment Networks
ISLANDS
1 Anchor bank (first bank) Banks Communities 1 to 5 follow-on banks Between $ 300M and $ 2B in Have between $ 250M to $ 3B in PCI Compliant and SAS70 certified deposits deposits Debit is entry product, other product follow (rewards, marketing, Community market share of at Community financial institutions pre-paid, credit, etc.) least 20% have at least 50% of deposits Maturity of the island is reached 9 to 18 months after launch Presence and market share in Student population, Military base multiple rural communities and other demographic considerations a plus
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THE MOBILE PAYMENTS LEADER
2009 markets
ISLANDS
Islands projected [2009]
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THE MOBILE PAYMENTS LEADER
Data from current market, La Junta
La Junta, CO
3 months implementation
50% penetration of State Bank debit card customers
70% penetration of target merchants 65% volume of State Bank debit transactions 5.6 transactions a month per customer and growing
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THE MOBILE PAYMENTS LEADER
What we are looking for:
Nokia, Apple, Samsung: BlingTag OEM integration, distribution
Verizon, ATT & T-Mobile: Merchant solutions, distribution.
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