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					THE MOBILE PAYMENTS LEADER

Bling Nation

The mobile payments leader

Wenceslao Casares Co-CEO wenceslao.casares@blingnation.com
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THE MOBILE PAYMENTS LEADER

Leadership Team
INVESTORS
Backed by LightSpeed Venture Partners, CampVentures & founders John Reed Jeffrey Stiefler Carl Pascarella

ADVISORY BOARD

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Former Chairman of Citibank Former Chairman of Digital Insight, former President of American Express Former CEO, VISA

MANAGEMENT

Management team has a total of 60 years of Financial Services experience
Wenceslao Casares & Meyer Malka



Founders & Co-CEO’s. Patagon.com, Lemon Bank

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THE MOBILE PAYMENTS LEADER

Long term outlook

 Pervasive wireless
broadband flexibility

 Visa/MC public; banks lost
 Pressure against
interchange

 Generation Y demanding a  Generation Y highest

control, conflicts of interest

different kind of interaction with ALL product & services propensity to use debit relationship with mobile phone

 Increasing handset  Contactless integration
TECHNOLOGY TRENDS

 Class action lawsuit
against credit cards

 Generation Y intimate

REGULATORY TRENDS

DEMOGRAPHIC TRENDS

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THE MOBILE PAYMENTS LEADER

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Consumer Benefits
The convenience of just tapping the mobile phone

The control of instant text confirmations with updated account balance
The security of not carrying personal or account information Rewards that can be redeemed frequently and locally

The feeling of being part and supporting the local community

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Islands: Community Payment Networks
ISLANDS

1 Anchor bank (first bank) Banks Communities 1 to 5 follow-on banks Between $ 300M and $ 2B in Have between $ 250M to $ 3B in PCI Compliant and SAS70 certified deposits deposits Debit is entry product, other product follow (rewards, marketing, Community market share of at Community financial institutions pre-paid, credit, etc.) least 20% have at least 50% of deposits Maturity of the island is reached 9 to 18 months after launch Presence and market share in Student population, Military base multiple rural communities and other demographic considerations a plus

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2009 markets
ISLANDS

Islands projected [2009]

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Data from current market, La Junta
La Junta, CO

3 months implementation
50% penetration of State Bank debit card customers
70% penetration of target merchants 65% volume of State Bank debit transactions 5.6 transactions a month per customer and growing
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THE MOBILE PAYMENTS LEADER

What we are looking for:
Nokia, Apple, Samsung: BlingTag OEM integration, distribution

Verizon, ATT & T-Mobile: Merchant solutions, distribution.

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posted:11/17/2009
language:English
pages:9