Kickstarter Planning Worksheet

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Kickstarter Planning Worksheet Powered By Docstoc
					Planning Your Kickstarter v1.
                       TOTAL BACKERS:      161
                       TOTAL PLEDGED:   $10,572



              Rough Budget                        Reward
Renting Rehearsal Space                 $1,000
   $50/hr

Paying People                           $1,000
    at least $100/person/day

Feeding People                           $300
    $25/person/day

Graphic & Basic Web Design               $500
    $50-$75/hr

Recording Engineer & Mix/Mastering       $750
    $50-$75/hr

Transportation                           $350
    $50/day for van and gas
    $250 for out-of-town

Costumes/Props/Makeup                    $200
    $20/character
Filming & Editing the Footage      $1,000
    $50-$75/hr to edit

Equipment Rental                    $400
    $200/day

Hard Drives, Batteries, Misc.       $250
    Random stuff you have to buy

Backer Party                        $500
    Let's say $500

20% Contingency                    $1,250
ter v1.0
                      Kickstarter Fee (5%):       $529
             Amazon Fee (estimated at 4%):        $423
                Making All Those Rewards:        $2,071

  You Have this much left to spend on art:        $7,550
         Your art costs this much money:         $7,500
       How much do you have left over?:             $50



 Rewards Structure                                         Projected P
                                                           Your ENTIRE Address Book
    Pledge          $1         or more                     Harrison Ford
             27 backers                      0             William Tell
         COST PER UNIT:        $0                          Queen Cleopatra
    Digital Thanks - your name on our                      Nikola Tesla
    Thank You page with a link (make it                    Tim Berners-Lee
    free to make!)                                         Adam Smith
                                                           Rene Descartes
                                                           Suleiman the Magnificent
    Pledge         $10         or more                     Bendict Arnold
             37 backers                      1             Theodore Roosevelt
         COST PER UNIT:        $1                          Jean-Baptiste Lully
    Physical Thanks: a note, a postcard, a                 Indira Ghandi
    photo. Sign it! Handmade and cheap to                  Ray Kroc
    make!                                                  Thomas Paine
                                                           Napoleon Bonaparte
                                                           Steven Moffat
    Pledge         $25         or more                     E. E. "Doc" Smith
             43 backers                      2             Isambard Kingon Bunuel
         COST PER UNIT:        $3                          Ivar The Boneless
    Very solid reward: often a ticket, CD,                 Snorri Sturluson
    DVD, or other copy of an artistic                      Ashoka
    product.                                               Bob Dylan
                                           Utah Phillips
                                           Dara O'Briain
Pledge        $50         or more          Jo Brand
        28 backers                     3   Jon Scalzi
    COST PER UNIT:        $10              Wil Wheaton
Exciting reward: a lot of people go for    Carl Sagan
$25, so make the $50 reward special to     Mother Jones
up the amount                              Dylan Thomas
                                           Zoroaster
                                           Jonathan Coulton
Pledge        $100        or more          Alfred Brendel
        17 backers                     4   Robert Redford
    COST PER UNIT:        $25              Hugh Grant
If you can, make something small but       Amy Poehler
special for each of the $100 people.       Leonardo da Vinci
They love you.                             Confucius
                                           Mithridates Eupator
                                           Johnny Appleseed
Pledge        $500        or more          Lou Reed
         6 backers                     5   Laurie Anderson
    COST PER UNIT:        $100             Robert Johnson
Something bigger, creative and             Ella Fitzgerald
handmade? Stretch beyond the project       Aaron Sorkin
itself.                                    Tim Cook
                                           King Henry V
                                           Thomas Beckett
Pledge       $1,000       or more          Sue Perkins
         3 backers                     6   Heston Blumenthal
    COST PER UNIT:        $200             Wylie Dufresne
How about a private performance or         Charlie Trotter
screening with minimal travel?             Woody Harrelson
                                           Upton Sinclair
                                           Sinclair Lewis
                                           Mark Twain
Pledge       $2,500       or more          Emma Goldman
         0 backers                     7   Helen Keller
    COST PER UNIT:        $500             DJ Jazzy Jeff
A private performance with more travel     Paul Simon
would be good, or more people on           Harry Belafonte
stage…
A private performance with more travel
would be good, or more people on
stage…                                      River Phoenix
                                            Dan Aykroyd
                                            Tina Fey
Pledge        $5,000       or more          Alec Baldwin
          0 backers                     8   Michael Ceveris
     COST PER UNIT:        $500             Stew
For this much money, treat it like a        George Eliot
commission for new art, just for the        T.S. Eliot
backer.                                     Nadia Boulanger
                                            Edward the Confessor
                                            Thomas Dewey
Pledge        $10,000      or more          James Madison
          0 backers                     9   Brent Spiner
     COST PER UNIT:        $1,000           James Doohan
This is Kickstarter's highest allowed       Nana Visitor
gift. GO ALL OUT. A whole extra             Paul Krugman
project?                                    Amanda Palmer
                                            Neil Gaiman
                                            Barack Obama
                                            Groucho Marx
                                            Bud Abbott
                                            Lou Costello
                                            Benny Hill
                                            Jack Benny
                                            George Burns
                                            Gracie Allen
                                            Mike Daisey
                                            Mike Wallace
                                            Chris Wallace
                                            Steve Doocey
                                            Mike Nichols
                                            Elaine May
                                            Victor Borge
                                            Mike Tyson
                                            Jimmy Buffett
                                            Warren Buffett
                                            Evander Holyfield
                                            Melinda Gates
                                            Christo
Alexander Hamilton
Aaron Burr
Keith Olbermann
Johnny Unitas
Michael Stipe
Mike Mills
George Harrison
John Flansburgh
John Linnel
Harun Al-Rashid
Constantine the Great
Boudica
El Cid
Caractacus
Caracalla
Caligula
Catullus
I, Clavdivs
Derek Jacobi
Tim Schaefer
Mr. The History of Rome
Mrs. The History of Rome
The History of Rome Jr.
Jony Ive
Alexander Calder
Andrew Carnegie
Michelangelo Buonaroti
Carl Kassel
Carl Reiner
Carl Sandburg
Jeanne-Claude
Maynard Keynes
Steve Reich
Philip Glass
Michael Tilson-Thomas
Josef Stalin
Nikita Kruschev
Ravi Shankar
Norah Jones
Ruth Brown
James Brown
George Clinton
Frank Sinatra
Roger Clinton
Bob Dole
Robert Mugabe
Alexander Nevsky
Chuck Colson
G. Gordon-Liddy
Chiang Kai-shek
John Rogers
Michael Bay
Felicia Day
Brian May
Curtis May
Stephen Fry
Alan Davies
Prince Albert
Kate Mulgrew
Robert Picardo
Haile Selassie
Benito Mussolini
The Queen of Sheba
King Solomon
Pharaoh Rameses II
Hammurabbi
Martin Sheen
Ashton Kutcher
Edward James Olmos
Lorne Green
Lorne Michaels
Al Franken
Barney Frank
Rick Stein
Julia Child
James Beard
Louis Pasteur
Charles Darwin
Harry Truman
Henry Clay
King Louis IV
Elizabeth Windsor
Giles Coren
Franz Kafka
Gabriel Garcia-Marquez
Fiorello LaGuardia
Damon Runyan
Ulysses S. Grant
Millard Filmore
Hubert Humphrey
Tom Lehrer
Pompey Magnus
Julius Caesar
Imelda Marcos
JS Bach
CPE Bach
Fritz Lang
Stockard Channing
Oliver Platt
Tony Shalhoub
Stephen Colbert
Hugh Laurie
Jon Stewart
Jon Oliver
Rupert Murdoch
Olivia Newton John
John Travolta
John Negroponte
                                                           Average gift:     $65.66
                                                           Deadbeat %:        22.6%
                                                   Most Popular Reward:         $25

                    # of backers of each reward:            27          37        43        28
                    $ pledged from each reward:           $27        $370    $1,075    $1,400
                 cost of making each reward set:           $0         $37     $129      $280



Projected Pledges
                                              -1            0           1          2         3
our ENTIRE Address Book                 $0                $1         $10         $25       $50
arrison Ford                                                                 1
                                                    1
ueen Cleopatra                                                               1
                                                                             1
m Berners-Lee                                                    1
                                                   jerk
ene Descartes                                                                1
uleiman the Magnificent
endict Arnold                                                    1
heodore Roosevelt
ean-Baptiste Lully                                                                     1
 dira Ghandi                             1
                                         1
homas Paine                                                      1
 apoleon Bonaparte                       1
teven Moffat
  E. "Doc" Smith                                                                       1
 ambard Kingon Bunuel                    1
 ar The Boneless
norri Sturluson                                                  1
                                                                             1
                                                                 1
                                                  1
 ara O'Briain
                                   1
                                                           1
                                                           1
                                                  1
Mother Jones                               1
 ylan Thomas             1
                                   1
onathan Coulton                                            1
 lfred Brendel                             1
obert Redford                                  nice guy
                                 oh well
                                                          sweet
eonardo da Vinci       dead
                       dead
Mithridates Eupator    dead
ohnny Appleseed                                 nice

aurie Anderson        lou gave
obert Johnson                                              1
 la Fitzgerald                             1
                                   1
                                   1

 homas Beckett        oh well
                                           1
 eston Blumenthal                                 1
Wylie Dufresne                                    1
 harlie Trotter                            1
Woody Harrelson        jerk
 pton Sinclair         nope
 nclair Lewis          darn
                                           1
 mma Goldman             1
                                                  1
                                                           1
                                                           1
 arry Belafonte
 ver Phoenix                    1
                           1

                          oh…
Michael Ceveris                 1
                      1
                      1
                      1
 adia Boulanger            1
dward the Confessor                      awesome
homas Dewey                         1
ames Madison                    1

ames Doohan                                 1
                                1
 aul Krugman                        1
 manda Palmer

 arack Obama                                1
 roucho Marx                    1
                                    1

                                1
                                    11
 eorge Burns          1
                      1
                      1
Mike Wallace                                1
 hris Wallace                       1
 teve Doocey                        1
                                    1
                                    1
                      1
                      1
 mmy Buffett          1
Warren Buffett        1
 vander Holyfield     1
Melinda Gates
 lexander Hamilton                 jerk
                                          1
 eith Olbermann            1
ohnny Unitas
Michael Stipe                                 1
                                          1
 eorge Harrison                           1
ohn Flansburgh                            1
                                          1
 arun Al-Rashid
 onstantine the Great          1
                           1
                           1
                           1
                           1
                                              1
                               1
                               1
                           1

Mr. The History of Rome             1
Mrs. The History of Rome            1
 he History of Rome Jr.    1
                           1
 lexander Calder               1
 ndrew Carnegie
Michelangelo Buonaroti              1
                               1
                           1
 arl Sandburg                                 1
eanne-Claude                              1
Maynard Keynes                            1
                               1
                               1
Michael Tilson-Thomas                     1
                               1
 ikita Kruschev                               1
                                    1
                                    1
                                1
                                1
eorge Clinton                       1
                            1
oger Clinton                1
                        1
obert Mugabe            1
lexander Nevsky             1
huck Colson         1
. Gordon-Liddy      1
hiang Kai-shek      1

                    1
                                    1
                                1
                        1
                                1
                                    1
                            1
ate Mulgrew             1
obert Picardo                   1
aile Selassie               1
enito Mussolini     1
he Queen of Sheba
 ng Solomon
haraoh Rameses II                   1
                                    1
                                1
shton Kutcher       1
dward James Olmos       1
                    1
orne Michaels               1
                                1
                                    1

                    1
                    1
ouis Pasteur                1
harles Darwin                   1
 arry Truman                     1
                                                  1

 izabeth Windsor
                                                  1
                                 1
 abriel Garcia-Marquez       1
 orello LaGuardia        1
 amon Runyan             1
 lysses S. Grant                 1
Millard Filmore                                   1
 ubert Humphrey                          1
                                         1
 ompey Magnus                            1
                             1
melda Marcos                     1
                             1
                                                  1

 tockard Channing                        1
                                 1
 ony Shalhoub                            1
 tephen Colbert              1
                                 1
                         1
                         1
 upert Murdoch                        weird…
 livia Newton John                   physical..
                                 1
ohn Negroponte                                    huh
     17         6           3           0         0          0
$1,700    $3,000      $3,000          $0        $0         $0
 $425      $600        $600           $0        $0         $0




     4         5              6        7         8          9
$100      $500       $1,000       $2,500    $5,000    $10,000




                    Whooo!!

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wow




      nice.




 1
    yay!




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           1
     1
nice




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Dr. Slord Suniverse Dr. Slord Suniverse Research Director http://www.redshoesconsulting.com/
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