Cochlear Highlights Five Ways Treatment for Hearing Loss Can Change a Person’s Life.pdf by straightlinepr

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									 Cochlear Highlights Five Ways Treatment for Hearing Loss Can Change a
                              Person’s Life
 From health, to work, to home-life and more, people who seek solutions and treatment for hearing loss
                                        have everything to gain

Centennial, CO, January 07, 2013 – Hearing loss is the third most common health condition in the
United States, affecting more than 38 million Americans. It can happen to anyone and can occur
at any stage of life, negatively affecting everything from work-life to home-life, relationships with
friends and family and even mental and emotional health.ii It is for these reasons and many more
that Cochlear, the world’s leading implantable hearing solutions company, has released five ways
that advanced treatment for hearing loss may be able to transform a person’s life.

With the latest in hearing technology, including cochlear implants and bone conduction systems,
those with hearing loss now have the opportunity to enhance their world. Below are five ways that
the introduction of sound may be able to transform an individual’s life:

1. Health. Fatigue, tension, stress, depression and even dementiaiv are all physical symptoms
cited by experts as ailments linked to hearing loss. From an emotional perspective, people with
hearing loss may experience irritability, anger, negativism and diminished psychological health.v
However, the good news is when the ability to hear is regained, overall physical and psychological
health can be improved.

2. Career. Reduced job performance and earning potential – and the resulting loss of identity and
self-esteem – are also effects of hearing loss. The ability for an individual with hearing loss to
carry out assigned tasks in a workplace environment can be severely hampered by factors such as
background noise, acoustics and unfamiliarity with surroundings. Treatment for hearing loss often
helps individuals feel more confident and prepared when they are on the job.

3. Daily Conveniences. Difficulty hearing the TV, alarm clock, radio, conversations over the phone
or the words of another person are not just inconveniences but also potentially life-changing
challenges that can lead to embarrassment, anxiety and even social withdrawal. People who
struggle with these challenges due to difficulties with hearing loss may be able to overcome
these everyday obstacles by seeking treatment for their hearing loss.

4. Special Moments. Be it the crack of a bat at a little league game, the soft serenade of wedding
music, or collective laughter of friends at a dinner party, many of life’s most wonderful moments
can be missed due to hearing loss. This can lead to feelings of isolation and depression. Improved
hearing can allow individuals to participate more in life and better enjoy the special moments.

5. Relationships. The inability to share intimate conversations or treasured moments because
communication through conversation has been lost may be one of the most devastating effects of
hearing impairment. Improved hearing through treatment options, like a cochlear implant or bone
conduction system, can afford individuals the opportunity to be more fully engaged with those
special people in their life.
As the industry pioneer, Cochlear is a trusted partner in helping individuals better understand the
science behind treatments for hearing loss, specifically relating to hearing implants. For those who
have questions or are interested in learning more, Cochlear offers a Concierge service, allowing
people considering the solutions to be counseled by a licensed audiologist who is also a cochlear
implant recipient or a parent of a cochlear implant recipient. Speak directly with the Concierge by
phone at 1-800-483-3123, chat online or email Concierge@Cochlear.com.

About Cochlear Implants:
Cochlear implants are a proven medical option for infants as young as 12 months old with
profound hearing loss, children aged two and older with severe to profound hearing loss, and
adults with moderate-to-profound hearing loss. These devices bypass damaged portions of the
inner ear and directly stimulate the hearing nerve, or cochlea.

About Bone Conduction Systems
Bone conduction systems are a proven medical option for adults and children with conductive
hearing loss, mixed hearing loss, and single-sided sensorineural deafness and meet the candidacy
criteria. Using bone conduction instead of air conduction to interpret sound, the Baha® System
does not amplify sound like a hearing aid; it bypasses the outer and middle ear and uses the
natural conductive properties of bone to transfer sound.

About Cochlear:
Cochlear is the global leader in implantable hearing solutions. It has a dedicated global team of
more than 2,500 people who deliver the gift of sound to those with hearing loss in over 100
countries. Its vision is to connect people, young and old, to a world of sound by offering life
enhancing hearing solutions.

The Cochlear promise of “Hear now. And always” embodies the company’s commitment to
providing its recipients with the best possible hearing performance today and for the rest of their
lives. For over 30 years, Cochlear has helped hundreds of thousands of people either hear for the
first time or reconnect them to their families, friends, workplaces and communities.

For more information, visit Cochlear.com/US.

Contact:
Kerri Lewandowski
Cochlear Americas
13059 E. Peakview Avenue
Centennial, CO 80111 USA
303-264-2333
KLewandowski@Cochlear.com
http://www.Cochlear.com

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