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“The Net is a home for People _ the internet is a ... - cct310celetoid


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									Television and Internet Differences by Design
             By: Michele White
Promise of personal
engagement and live
response are associated
with Webcams and attract
people to the internet

Images and text presented at the
same time viewer is watching make
it seem as if representations are
  How does a search
engine like Google
liveness to internet users?
   Tara McPherson: Internet aliveness is
    reinforced if individuals have the ability to
    rewrite code, reconfigure settings and
    refresh websites. E.gs?
   I / you relationship
   Implied “face-to-face” communication

 “Produces a sense of concurrence between
  broadcasting and viewing and projects the
  idea that the programme is produced for
  individual audience members” (John Ellis)
 Internet depictions happen when the viewer
  is watching
   Recognition

   “constantly addresses, appeals, implores,
    demands, wheedles, urges, and attempts to
    seduce the viewer” (Allen, 1992: 102)
   Internet portrays a
    whole new world
   Internet Creation such
    as Avatars create a
    sense of belonging in
    the web.
   Web pages allow
    personal settings that        Avatar of me!
                             Strictly for Yahoo Pool
    make the user come
• The avatar changes
clothes to make her look
more cool

•Her Hair are more wavy

• The Avatar has Jewellery
when the actual person
does not

•Is the internet telling us
what we should look

                              Avatars change personality of a person
comments about the video?? What is it about these
  online games and dimensions that draws people
  in and has people so addicted?
 John Fiske
  "…television presents itself as an unmediated
  picture of external reality and that this television
  realism is often expressed by the metaphors of
  transparency, including representing it as a
  window." (349)
 James Friedman
  “…TV 'does not simply portray a window onto a
   real world "out there" but frames the world,
   contextualizes the narrative, and argues for the
   integrity of the reality it depicts.” (350)
  Ex. Mr. Clean Magic Eraser
   TVs
     Reality TV shows and travel
     Ex. Discovery

   Computer screens
     Outer world experiences
     Ex. WOW and Second Life

   Webcams                           A video clip of The Ring.
     More personal and direct method
       of socialization
     Ex. Future Shop’s FAQ webcam
   Raising Awareness of Social Events
     Ex. Facebook

   Bridging Physical Distance
     Ex. MSN, Skype
The mass production of celebrity – ‘Celetoids,’
         reality TV and ‘demotic turn’
             By: Graeme Turner
   Turner starts off by addressing today’s culture as being
    obsessed with the element of ‘ordinariness’ and the idea of
    the ordinary individual gaining celebrity status (Talent search
    shows, reality TV shows, etc.)
   American Idol, Survivor, Top Chef, So You Think You Can
    Dance, etc.
   Element of relate-ability (Relates to idea of liveness and the
    TV screen as a window.
   Turner emphasizes that it is the MEDIA who triggers the
    ‘demotic turn’ and makes it possible for the average or
    ordinary person to achieve fame and fortune…for how long
    they allow, at least…
   Media has taken on the role of an independent
    force, in control of what we, as media viewers, are
    exposed to and how we interpret or decode popular
    culture texts.
   Turner addresses how the ‘ordinary person’ being
    ‘celebrificated’ resembles a manufactured product
    where everything is planned: its design, aesthetic
    appeal, target audience/buyer, expected shelf life,
    and its (planned) obsolescence.
   http://www.youtube.com/watch?v=Zcc8dTqflh8
   The ‘demotic turn’ opens up infinite possibilities for ordinary
    people to gain large-scale exposure, especially online.
   Turner describes our culture as being obsessed with the
    ordinary &we see this relate to the fast growing popularity of
   The blogger, seen as the ‘ordinary’ person simply posting
    pictures and writings about their everyday lives and
    experiences are able to gain massive exposure. Some even
    achieving celebrity status.
   For example: Perez Hilton, Jane from Seas of shoes, and Bo
   http://seaofshoes.typepad.com/
   The media has become more direct and
    interactive in its construction of cultural identity
    as one of its primary spheres of activity
     Used to be a channel, now acts as a motivating ideological force
         in society
   Has power over “popular culture”
   Reality TV shows can get normal everyday people
    and turn them into instant celebrities, regardless
    of talent (Celetoids)
     Big Brother, American Idol
    20                                                             20
       Celetoids are considered
       “staged accessories” in
       today’s society
      Disposable and
      Command media
       attention one day,
       forgotten the next
          - Chris Rojek

21                            21
    One Hit Wonders...Remember these guys?

22                                            22
    Information Society - Technology is
     constantly changing as we consume,
     manipulate and integrate information

    Moore’s Law - Density of transistors doubles
     every two years = Constantly updating
     technological advancements

23                                                  23
 Reality TV shows act as
  a window into another
  world - a glimpse into a
  world that feels just as
  real as ours
 We feel that we are
  getting one on one time
  with the people in the
   Hypodermic Needle:
     The direct “injection” of opinions
     One to one relationship between
     individuals and media
   The Media acts as gatekeepers -
    controls what is exposed to us as
    spectators and consumers - what
    we see and what we do not
     Has the power to create and eliminate
        THANK YOU


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