Word of Mouth About the American Lung Association®
Web Site: The mission of the American Lung Associa-
tion® is to prevent lung disease and promote
www.clevelandclinic.org/ lung health.
health/wordofmouth It is the oldest voluntary health organization
in the United States, with a national office and
The Word of Mouth website provides constituent associations around the country.
information about the Word of Mouth The American Lung Association® today
program, as well as access to useful fights lung disease in all its forms, with special
tobacco prevention and cessation resources. emphasis on asthma, tobacco control and
Access to the web lessons for registered environmental health.
participants is available on the site. The organization is funded by contributions
from the public, along with gifts and grants
from corporations, foundations and government
agencies and achieves its many successes Prevention Program
through the work of thousands of committed
volunteers and staff.
For more information about the American
Lung Association call 1-800-LUNG-USA or
log on to www.lungusa.org.
Two students practice refusal skills
during a Word of Mouth lesson.
Word of Mouth Partners:
American Lung Association® of Ohio
The Cleveland Clinic
Funding for the Word of Mouth program
has also been provided by:
• The Cleveland Foundation For more information on Word of Mouth,
• National Institutes of Health call 800-231-LUNG or visit
• Ohio Tobacco Prevention Foundation www.clevelandclinic.org/health/wordofmouth
What is Word of Mouth? Program Components Teacher Testimonials
Word of Mouth is The Word of Mouth school-based program, • “Word of Mouth really gives the
a comprehensive which consists of four lessons each for students an honest look at tobacco use.
tobacco prevention grades four through eight, is available in The program is organized in an easy
program that both a traditional and Web-based format. to understand and grade effective
aims to prevent way.”
• Includes age-appropriate lessons.
adolescents from • Taught by trained facilitators. Alicia Hahn, 7th & 8th grade teacher,
Berlin-Milan Middle School,
using tobacco and
• Aids students in developing social and Berlin Heights, Ohio
lifestyle skills including, but not limited
to nicotine. • “The Word of Mouth program
to, the ability to refuse, decision-making
and goal-setting. empowered my students with high-
A study was quality information and character traits
performed by the • Helps students to better comprehend the
to make positive, healthy decisions.”
American Lung overall effects of tobacco use.
Association of Deb Todd, 5th grade teacher
Ohio and the Slate Hill Elementary,
Cleveland Clinic to evaluate the program’s Worthington, Ohio
effect on tobacco use; intention to use • Taught in regular classroom setting.
tobacco; knowledge about tobacco and its • I was very pleased with the program
health effects; refusal skills and attitudes • Interactive lessons for student participation. … I especially liked the reaction of the
towards tobacco. This study showed that students when (the facilitator) pulled
• Active learning approach provides a
students who participated in the Word of out the items that represented the lungs
positive environment for understanding
Mouth program reported stronger pro non- and how much tar was present with
the consequences of tobacco use.
smoking attitudes across time than students just one or two cigarettes.”
who did not participate in Word of Mouth. Elaine Leffler, 5th grade teacher,
Pleasant Elementary School,
Word of Mouth follows guidelines for Web-based Marion, Ohio
effective prevention programs that have been • Found on the Word of Mouth website.
established by Centers for Disease Control • Follows the traditional lesson plans.
and Prevention, National Cancer Institute,
• Allows students to work at their own
and current research.