HCA Annual Conference Sponsorship Brochure

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							The Greatest Show On Earth!




    Sponsor and
     Exhibitor
    Opportunities




         2010
                                          HCA Education and Research, a subsidiary of HOME
                                          CARE ASSOCIATION OF NEW YORK STATE…
                                          Committed to the principles of high-quality and
                                          cost-effective community based home health care.




                                          We encourage you to participate in our signature events as a
ABOUT HCA                                 sponsor and/or exhibitor. Our members welcome the opportunity
The Home Care Association of New          to learn about your product or service and appreciate your
York State (HCA) and its home care
provider members work to promote          support of home care. Here are some of our events you can
excellence and support high-quality,      participate in!
cost-effective home care services to
the citizens of New York State. HCA
Education and Research is the             HCA Annual Conference:
education arm of the association.
                                          May 19 - 21, 2010, Saratoga Springs, NY
The mission of HCA is to promote and      The HCA Annual Conference affords the opportunity for participants to gain knowledge in current and
enhance the quality, accessibility, and   emerging legislative and policy issues, as well as take advantage of educational sessions that provide
availability of home care by enabling     strategies, technical guidance, and tips in the areas of operational efficiency, leadership, workforce,
its members to meet the needs of the      accountability, and more. Networking opportunities with peers and exhibitors round out HCA’s premier
individuals and communities they
                                          event attended, on average, by over 250 participants.
serve.
HCA is an active voice that continually
interfaces with state and federal
lawmaking bodies, regulatory
                                          HCA Clinical and Technology Conference:
agencies, and fiscal intermediaries to    November 3 - 4, 2010, Albany, NY
interpret, challenge, or support          The HCA Clinical and Technology conference provides participants the opportunity to hear from an array of
regulations that affect home health       experts about front-line efficiencies and methods to improve quality of care for patients in the home care
care and services. HCA’s advocacy is      setting. The conference also focuses on the latest technologies, including telehealth, record keeping, software
guided by our confidence in the home      products, and information on emerging innovations in this field. Information on cost saving efforts and
care community’s ability to meet          reimbursement regulations are also featured.
patients’ needs, plan for the effective
delivery of services and provide
efficient, quality care which
encourages rehabilitation and
maximizes patients’ independence.
                                          HCA’s Educational Audio Conferences and Webinars
                                          Audio conferences provide informative educational programs on important home care operational and
                                          technical issues, clinical topics, and regulations to a broad audience at reduced costs. Audio conferences
                                          average one to two hours and are led by industry experts. Hundreds of listeners have participated in these
                                          cost- and time-saving programs.



                                          HCA’s Senior and Financial Managers Retreat:
                                          August 2010, Saratoga Springs, NY
                                          The Senior and Financial Managers Retreat, held in August, is designed for home care financial management
                                          experts, including CEOs, CFOs, and others, who want to advance their understanding of key reimbursement
                                          and finance challenges facing their organizations.




                                                                                   2
                SPONSOR
                OPPORTUNITIES




  Exhibitor
Opportunities
 on Page 13




                   3
  Sponsorship Information
                                   HCA Education and Research, the education arm of the Home Care Association of
                                   New York State, is pleased to offer vendors and suppliers associated with home care
                                   and hospice agencies, front-line care takers, and patients the opportunity to
EVERY SPONSOR                      participate as a sponsor and/or exhibitor at our two largest events – the HCA Annual
                                   Conference and the HCA Clinical and Technology Conference – along with
 WILL RECEIVE:                     opportunities to sponsor other HCA educational programs throughout the year.

Your logo and organization
description in the Annual                                  HCA Annual Conference
Conference program book.                                         May 19 - 21, 2010
The program booklet will feature
                                                                Saratoga Springs, NY
the agenda, speakers, pages for
notes, exhibitor map, and
information that atendees will
use throughout the conference,
                                                       HCA Clinical and Technology
as well as a reference tool for                                Conference
use following the event.                                       November, 3 - 4, 2010
                                                               Holiday Inn Wolf Road
Your logo on signage                                                Albany, NY
displayed at various locations
throughout the conference.

Listing of conference              BENEFITS FOR SPONSORS
participants – allowing further
marketing opportunities post               An opportunity to participate in “one-stop shopping” by committing all at
conference.                                once to several of HCA’s premier education programs – which attract
                                           hundreds of participants!

                                           Experience recognition opportunities for sponsors in 2010 including
                                           exposure on HCA’s website, complimentary registrations at not only the
                                           premier conferences but at other HCA education programs, your logo
                                           displayed in prominent places at key events and programs, and more!


                                           In addition to recognition of your company, your support allows HCA to
                                           present top quality education programs. We sincerely appreciate your
                                           commitment and participation.




                                                       4
Chose from eight levels of sponsorships ranging from top-of-the-
line “Lion” to the very affordable “Seal.” Top levels allow for                          2010
exposure at HCA’s 2010 Annual Conference (May 19-21) as well
as the Clinical and Technology Conference (November 3-4,                          Sponsorship
2010). Certain levels also include recognition during other
programs offered by HCA throughout the year.                                           Levels

  Lion Sponsor - $25,000 Exclusive to only two sponsors.
  Sponsorship at this level applies to both the HCA Annual Conference
  AND the Clinical and Technology Conference.

     Receive for BOTH conferences:
         Sponsorship of the 2010 Awards Dinner Programs at both conferences.

     Receive at the Annual Conference:
         One complimentary exhibit booth in a key location which includes pipe and drape,
         signage, table and chairs. (Maximum of two people per exhibit). Please complete
         Exhibitor Letter of Commitment for booth choice.
         One reserved table for ten people at the awards dinner – front and center!
         Choice of one (first come, first served):
         - Your logo displayed exclusively in the awards program booklet along with your
           congratulatory message; or
         - Full back page ad in the general program booklet.
         Opportunity to deliver the opening welcome message for the awards dinner or the
         closing message with your logo displayed on the screen (first come, first served).
         Your company featured on the HCA website sponsorship page which will include your
         logo, a descriptive paragraph of your product or service, with a link to your website.
         This will appear one month before the Annual Conference as well as for the remainder
         of 2010.
     In addition, receive:
         One complimentary registration fee for
         four (4) HCA education programs of your
         choice in 2010. (Four certificates will be
         issued to include in lieu of payment when
         registering for the education programs –
         up to a $500 value each.




                                                            5
2010
Sponsorship
Levels

    Elephant Sponsor - $20,000                                           Exclusive to only two
                                                                         sponsors.
     Sponsorship at this level applies to both the HCA Annual Conference AND the
     Clinical and Technology Conference.

         Receive for BOTH conferences:
              One complimentary full registration for both conferences which includes group meals,
              cocktail and theme events, educational programs, and exhibits. (Does not include
              hotel and travel costs.)

         Receive at the Annual Conference:
              Sponsorship of the Thursday night off-site dinner noted in the general program.
              One complimentary exhibit booth in a key location which includes pipe and drape,
              signage, table and chairs. (Maximum of two people per exhibit). Please complete
              Exhibitor Letter of Commitment for booth choice.
              One reserved table for ten people at the Thursday night dinner.
              Your logo displayed at the dinner on Thursday night.
              Your company featured on the HCA website sponsorship page which will include your
              logo, a descriptive paragraph of your product or service, with a link to your website.
              This will appear one month before the Annual Conference as well as for the remainder
              of 2010.


         Receive at the Clinical and
         Technology Conference:
              Recognition as sponsor of the
              exhibitor cocktail event – an
              opportunity for attendees to visit
              with exhibitors in a relaxed,
              festive atmosphere.



         In addition, receive:
              One complimentary
              registration fee for two (2)
              HCA education programs of
              your choice in 2010. (Two
              certificates will be issued
              to include in lieu of
              payment when registering
              for the education programs –
              up to a $500 value each.



                                                   6
                                                                                 2010
                                                                           Sponsorship
                                                                                Levels

Tiger Sponsor - $15,000                                       Exclusive to only three sponsors.

Sponsorship at this level applies to the HCA Annual Conference Exclusively: either
Pre-Conference Session OR Keynote Speaker.

Receive at the Annual Conference:
    Choice of being recognized as the exclusive sponsor of the pre-conference program (first
    come, first served) on Wednesday, OR Keynote speaker on Thursday, OR Keynote
    speaker on Friday – your choice.
    Opportunity to briefly introduce yourself and your product or service at the beginning of
    the pre-conference session or keynote speaker of your choosing with your logo displayed
    on the screen.
    One complimentary full registration for the Annual Conference which includes group
    meals, cocktail and theme events, educational programs and exhibits. (Does not include
    hotel and travel costs.)
    One complimentary exhibit booth which includes pipe and drape, signage, table and
    chairs. (Maximum of two people at exhibit.) Please complete Exhibitor Letter of
    Commitment for booth choice.
    Your logo displayed on the post-conference e-mail inviting attendees to complete the
    online evaluation questionnaire where participants will have an opportunity to be
    included in a prize raffle for completion of the evaluation.
    Your company featured on the HCA website sponsorship page which will include your
    logo and a link to your website for the remainder of 2010.

    In addition, receive:
    One complimentary registration fee for one (1) HCA education program of your choice in
    2010. (One certificate will be issued to include in lieu of payment when registering for the
    education program – up to a $500 value.




                                                     7
2010
Sponsorship
Levels

   Stallion Sponsor - $10,000                                          Open to unlimited number
                                                                       of sponsors.
    For HCA Annual Conference AND Audio Conferences Exclusively
                                                Receive at the Annual Conference:
                                                Recognition as one of the sponsors of the Exhibit floor at
                                                the Annual Conference where a cocktail party, opening
                                                general session, breakfast and luncheon will be held.
                                                One complimentary exhibit booth which includes pipe and
                                                drape, signage, table and chairs. Maximum of two people
                                                at exhibit. Please complete Exhibitor Letter of
                                                Commitment for booth choice.
                                                Your corporate banner displayed at the entrance to the
                                                Exhibit area.
                                                Your logo in the program book in conjunction with the
                                                Exhibitor’s map.
     Opportunity to receive conference participant list two weeks in advance of conference to take
     advantage of additional marketing opportunities to attendees.

     Mention of your agency or company as a sponsor at the opening of all HCA audio conferences where
     registrants pay a fee to participate.

     Your company featured on the HCA website sponsorship page which will include your logo and a link
     to your website for the remainder of 2010.



   Bear Sponsor - $7,500
    Open to eight sponsorships.
    Sponsorship of Concurrent Education Sessions at the Annual Conference OR Clinical and Technology
    Conference Keynote Speaker. (Sponsors are assigned to appropriate concurrent sessions on a first
    come, first served basis.)
                                                           Receive at the Clinical and
                                                           Technology Conference:
      Receive at the Annual Conference:                        Complimentary exhibit table along with all
      Opportunity to briefly introduce                         exhibitor benefits.
      yourself and your product or service
      at the beginning of one concurrent                              The opportunity to introduce the
      education session at the Annual                                  conference speaker of your choice.
      Conference.                                                         Distribution of your company
      Your logo displayed in the program                                  literature to all attendees.
      book next to the concurrent session                                 Your logo in the conference
      sponsored.                                                           program.
                                                                          Verbal acknowledgement of
                                                                          your participation.



                                                  8
                                                                                   2010
                                                                            Sponsorship
                                                                                 Levels

Giraffe Sponsor - $5,000                                           Sponsorship includes recognition at HCA’s Annual
                                                                   Conference AND HCA’s Senior and Financial
Open to unlimited number of sponsors.                              Managers Retreat OR Clinical & Technology
                                                                   Conference – your choice!
 Receive at the Annual
 Conference and Senior and                                             Receive at the Clinical &
 Financial Managers Retreat:                                           Technology Conference:
 Recognition as sponsor of the Wine                                    Complimentary exhibit table along with all
 & Cheese Party in the exhibit hall                                    exhibitor benefits.
 during the Annual Conference.
                                                                       Your logo on conference materials.
 Your logo displayed in the program
 book next to this event listing.                                      Verbal acknowledgement as sponsor during
                                                                       this event.
 Your logo on the food and beverage
 displays during this event.                                           Distribution of your company’s literature to all
                                                                       attendees.
 Your logo on the Senior and
 Financial Managers Retreat brochure
 and mention of your organization as
 a supporter in the program booklet.


                            Zebra Sponsor - $3,000
                            Open to unlimited number of                     Sponsorship includes recognition at HCA’s
                            sponsors.                                       Annual Conference AND Clinical &
                                                                            Technology Conference.
                              Receive:
                               Opportunity for your logo to be displayed at the Information Table at the Annual
                               Conference and the Clinical and Technology Conference.
                               Opportunity to display one piece of literature and, if you choose, provide one
                               corporate specialty item at the Information Table at both conferences. (Specialty
                               item is provided by sponsor, at their cost, through their preferred vendor.)




Seal Sponsor - $1,000                                       Open to unlimited number of sponsors.
Sponsorship includes recognition at HCA’s Annual Conference OR Clinical & Technology Conference – Your Choice!
                                       Receive:
                                       Your logo displayed at all breaks.
                                       Recognition in the program book.
                                       List of conference participants for further marketing
                                       opportunities, post-conference.




                                                          9
  WE WISH TO THANK OUR 2009 SPONSORS AND LOOK
   FORWARD TO THEIR STRONG SUPPORT IN 2010!




Allen Health Care Services                      Physicians' Reciprocal Insurers
American Medical Alert Corporation              Prestige Care, Inc.
Arent Fox, LLP                                  Professional Placement Associates, Inc.
At Home Care, Inc.                              Progressive Home Health Services, Inc.
Bestcare, Inc.                                  Simione Consultants, LLC
Eddy Visiting Nurse Association                 St. Joseph's Hospital Health Center Certified Home
                                                Health Care Agency
GuildNet, Inc.
                                                St. Mary's Healthcare System for Children
Health Care Answering Services (HCAS)
                                                Visiting Nurse Association of Central New York, Inc.
Holtz, Rubenstein, Reminick, LLP
                                                Visiting Nurse Association of Hudson Valley
Jewish Home and Hospital Lifecare System
                                                Visiting Nurse Association of Long Island, Inc.
McBee Associates
                                                Visiting Nurse Association of Utica & Oneida
Metropolitan Jewish Health System
                                                 County, Inc.
Montefiore Medical Center Home Health Agency
                                                Visiting Nurse Service of New York Home Care
New York City HHC – Health and Home Care
                                                Visiting Nurse Service of Rochester and Monroe
North Shore – Long Island Jewish Home Care       County, Inc.
Network
                                                Visiting Nurse Services in Westchester
People Care Incorporated
                                                Wilson Elser Moskowitz Edelman & Dicker LLP
Philips Home Healthcare Solutions – Philips
                                                Winning Strategies Washington
Lifeline
                                                Winthrop University Hospital Home Health Agency




                                               10
                                           SPONSORSHIP LETTER OF COMMITMENT
                                                    DEADLINE IS APRIL 1, 2010
   We wish to participate in HCA’s Annual Corporate Sponsorship Campaign. We understand that some
   sponsorships are filled on a first come, first served basis determined by date and time of receipt. We understand
   that this commitment becomes a contract when signed by us and accepted by HCA Education and Research.
   We would like to choose the following sponsorship level:
                                                                                                                 Stallion Sponsor –
         Lion Sponsor - $25,000                          Elephant Sponsor - $20,000                              $10,000
         Exclusive to only two sponsors.                 Exclusive to only two sponsors.
                                                                                                          Open to unlimited sponsorship.
 Choose One:
   Awards program recognition; or                                                                                Bear Sponsor -
                                                        Tiger Sponsor - $15,000                                  $7,500
   Back page ad                                        Exclusive to only three sponsors.
                                                                                                          Open to eight sponsorships.
 Choose One:                                       Choose One:
                                                                                                               Choose One:
   Opening message; or                               Pre-conference session; or                                  Annual; or
   Closing message                                   Keynote speaker:                                            Clinical; or
                                                          Thursday       Friday                                  Both ($15,000)

                                                                                                                    Seal Sponsor –
       Giraffe Sponsor - $5,000                          Zebra Sponsor - $3,000
       Open to unlimited sponsorship.
                                                                                                                    $1,000
                                                         Open to unlimited sponsorship.                 Open to unlimited sponsorship.
Choose One:                                                                                             Choose One:
                                                                                                          Annual; or    Clinical or
  Annual; or     Clinical; or     Both ($10,000)                                                          Both ($2,000)

Registration Information
Corporation Name:____________________________________________________________________________________________
Contact Person:______________________________________________________________________________________________
Corporation Address:__________________________________________________________________________________________
Phone:______________________ Fax:_____________________ Email:_______________________________________________
Corporation Website:__________________________________________________________________________________________



Payment Information                                                 For those receiving a complimentary exhibit booth as part of their
                                                                    sponsorship, the rules of exhibitors apply. Additional people at exhibit
                                                                    booth will be invoiced.       Please complete Exhibitor Letter of
Total Amount Due:                   $______________                 Commitment for booth choice.
                                                                    PLEASE NOTE: To guarantee recognition in conference materials,
Method of Payment:                                                  this Letter of Commitment must be received and your corporate logos
  Check made payable to HCA Education and Research                  e-mailed to lschoonbeek@hcanys.org by APRIL 1, 2010, in jpeg or
                                                                    tif format. Sponsorships that arrive after that date will receive
   Mail to: 194 Washington Avenue, Suite 400, Albany NY 12210       recognition as outlined in the category chosen; however, they will not
  Check must be received by May 30, 2010                            be listed in conference materials due to printing deadlines. No
                                                                    refunds will be issued for cancellations after April 1. Cancellation
  Invoice Us – Payment will be made by May 30, 2010                 prior to that date will receive a refund less 10% of the sponsorship.

  VISA          MasterCard                 American Express         Upon receipt of this Letter of Commitment by HCA, a confirmation
                                                                    email of acceptance will be sent. Payment in full must be received by
                                                                    May 30, 2010. Conference and hotel registration information will
________________________________________________                    follow. No other sponsorship opportunities will be negotiated. (Those
Name on Card                                                        sponsorships that include complimentary registrations will still need to
                                                                    complete the conference registration form. Be sure to write in
________________________________________________                    “exempt sponsor” in the payment section so you are not charged the
Card Number                                                         conference fee.) All sponsorships are a tax-deductible contribution.
                                                                    HCA will provide necessary documention.
________________________________________________
Expiration Date
                                                                                Email your logo by April 1 to
________________________________________________                                 lschoonbeek@hcanys.org
Authorized Signature

            FAX THIS FORM BY APRIL 1, 2010 TO: (518) 810-0656
12
EXHIBITOR
OPPORTUNITIES




         13
Exhibitor Information
HCA Education and Research, the education arm of the Home Care Association of New
York State, is pleased to offer vendors and suppliers associated with home care and hospice
agencies, front-line care takers, and patients the opportunity to participate as a sponsor
and/or exhibitor at our two largest events – the HCA Annual Conference and the HCA
Clinical and Technology Conference – along with opportunities to sponsor other HCA
educational programs throughout the year.
                                                                     HCA Clinical and
        HCA Annual Conference                                     Technology Conference
                May 19-21, 2010
                                                                         November 3-4, 2010
              Saratoga Springs, NY
                                                                             Albany, NY


 BENEFITS FOR EXHIBITORS
     Same exhibitor fees as 2009 – now includes electric!
     Greater savings opportunities by committing to both of HCA’s premier events – one-
     stop shopping, one easy form!
     Fun new activity to draw traffic to the exhibit floor!
     In addition to recognition of your company in the Exhibitor Directory and throughout
     the events, your support allows HCA to present top quality learning opportunities. We
     sincerely appreciate your commitment!

Showcase your product or service at HCA’s premier educational events – the Annual
Conference and the Clinical and Technology Conference. You have the opportunity to exhibit
at both conferences and receive a discount for “one-stop” shopping. If you prefer, you may
also choose to exhibit at one conference only.
The Annual Conference and the Clinical and Technology Conference attract hundreds of
home health and hospice professionals including executive leadership and front-line support
staff – key decision makers and individuals who influence purchases of services and products.
Both events allow generous face-to-face time with attendees. (Average attendance at the
Annual Conference has been over 250 people.)

    TAKE ADVANTAGE OF THIS DISCOUNT OFFER!
    The deadline for the discounted rate to exhibit at BOTH conferences is February 26, 2010. After February
    26, the individual rates for each conference will apply. Requesting to exhibit after April 1 does not guarantee
    that you will be listed in the exhibitor program due to printing deadlines.
    To guarantee recognition in conference materials, your completed Letter of Commitment must be received
    and your corporate logo emailed to lschoonbeek@hcanys.org by April 1, 2010. Payment must be received
    by May 1, 2010.
    Questions? Please contact Lynda Schoonbeek, Director of Education, at (518) 810-0656 or by email at
    lschoonbeek@hcanys.org.


                                     14
Annual Conference
   HCA Annual Conference
        Floor Plan




               15
     ANNUAL CONFERENCE
     INFORMATION

For the Annual Conference, exhibitors will receive:
• One 8’ x 10’ Booth (8’ high flame proof back wall and 3’ side rails of same material)
• One 6’ table
• Two chairs
• Booth signage
• One electrical outlet
• Participant list for further marketing opportunities
You will need to provide your own wireless internet service, if needed.
Your exhibit fee also includes all group meals for up to TWO representatives along with an opportunity to join in on the
education sessions when not exhibiting.
There is a $150 per person fee for additional representatives over two – maximum four people per exhibit.
By providing your exhibitor staff names on the enclosed Exhibitor letter of Commitment, you will not need to fill out a
conference registration form. However, you will need to make your own hotel reservations when the conference
brochure becomes available.
Please review the Annual Conference exhibit floor plan and provide your first, second, and third choice exhibit location
on the enclosed Exhibitor Letter of Commitment. Booths are assigned on a first come, first served basis (by date and
time received). HCA cannot be responsible if your booth is near a competitor. HCA has the authority to reassign
booths as necessary. Clifton Park Rental will handle drayage and supplies for you if required. Further information will
be sent with your confirmation.

Raffle Prizes at Annual Conference – An Additional Marketing Opportunity
Exhibitors are encouraged to offer a raffle prize at their booth. Quality prizes attract customers to your exhibit and allow
for additional marketing opportunities. Names will be drawn by you and announced during the Wine and Cheese
Reception on Thursday evening.


                 Tentative Exhibitor Agenda at
                 HCA’s Annual Conference:
                 Wednesday, May 19
                 12:00 – 4:30pm         Exhibitor Setup                                     Exhibi
                 4:30pm                 Exhibit Floor Opens                                        ts w il l b e
                                                                                                                 l
                                                                                                     in the ocated
                 5:30 – 6:30pm          Cocktails with all Exhibitors
                                                                                           Sarato
                 Thursday, May 20                                                                  ga Cit
                 7:30 – 8:30am          Full Breakfast with Exhibitors                                      y Cent
                                                                                           View o                  er
                 8:30-9:30am            Opening General Session in Exhibit Hall                    ur new
                                                                                           p la n o           fl
                                                                                                    n page oor
                 12:30 – 1:30pm         Lunch with Exhibitors
                 4:30 – 5:30pm          Wine and Cheese Reception and
                                        Raffle Drawings by Exhibitors
                                                                                                              15!
                 6:15pm                 Breakdown Exhibits

                 This schedule is subject to change. Confirmation email will be
                 sent with booth number and exhibit hours prior to conference.


                                                    16
                              ANNUAL CONFERENCE
                           RULES AND REGULATIONS
Default Occupancy – Any exhibitor failing to occupy space                       Number of Exhibitors – No more than 4 exhibitor representatives
contracted for is not relieved of the obligation of paying the full rental      per booth will be allowed at one time; no exceptions will be made.
price for such space. HCA shall have the right to use such spaces               There is a $150 per person feel for the 3rd and 4th person in a
as it sees fit to eliminate empty space in the exhibit area, provided           booth to cover group meal expenses.
such booth space is not occupied by 4:30pm on May 19, 2010.
                                                                                Protection on Building – Nothing should be posted, tacked,
Cancellation of Exhibit Space – It is understood that there will be             nailed, screwed, or otherwise attached to columns, walls, floors, or
no refund of the exhibitor fee if the contract is cancelled after April 2,      other parts of the building or furniture. Whatever is necessary to
2010. Cancellation prior to that date requires payment of 25% of the            properly protect the building, equipment, or furniture will be at the
exhibit fee.                                                                    expense of the exhibitor. Exhibitors are liable for any damage they
                                                                                cause.
Insurance – Exhibitors shall indemnify and hold harmless HCA, its
authorized agents, and the Saratoga Hilton from all liability for:              Plastic on Floor Surfaces – Plastic sheeting must be placed under
                                                                                all machinery or displays containing oil or other substances which
a) Damage or loss resulting from fire, theft, accident, or other
                                                                                may leak onto the floor surface. Please bring this with you.
causes.
b) Any injury that may occur to show visitors, exhibitors, their agents,        Guard Service – Security guards will be available from 7:30pm on
employees, or others. Each exhibitor should secure insurance at                 Wednesday, May 19, 2010, through 7:00am on Thursday, May 20,
his/her own expense.                                                            2010.
Fire, Safety, Health – Exhibitors must assume full responsibility for           Size – The sides of the display must not exceed the height of the
compliance with local, city, and state ordinances and regulations               side curtain (3 feet) except in those instances where side support
covering fire, safety, and health.                                              is deemed necessary for support of the back of the display. It will
                                                                                be the responsibility of the exhibitor to ensure that his/her display
a) Table coverings and booth equipment must be non-flammable
                                                                                is aesthetically finished on all sides visible to the public.
material. All decorative materials must be fire resistant and in
accordance with the standards established by the National Board of              Obstructions – In no case must any decoration or fixture interfere
Fire Underwriters. Certificates attesting that all materials referred to        or block another exhibit. HCA has the right to move any
herein have been flame-proofed must be notarized and submitted                  obstructions.
upon request. Flame-proofing, which is not in accordance with the
                                                                                Appearance – All displays should be professional looking so as
applicable codes, is a violation and unacceptable.
                                                                                not to detract from the overall appearance of the exhibition.
b) All exhibit equipment and materials must be contained within the
                                                                                Registration of Visitors – Show management shall have sole
booth and protected with adequate safeguards to pose no danger to
                                                                                control over admission policies at all times. All personnel visiting
other exhibitors or participants.
                                                                                the convention and exhibition, as well as exhibitor personnel, shall
c) Exhibits which produce high noise levels or produce offensive                be required to register and wear an appropriate badge while in
odors will not be permitted.                                                    attendance. Company employees who are not registered at the
                                                                                conference or exhibition may not walk the exhibit floors.
Housekeeping – Each exhibitor is responsible for the cleanliness of
his/her exhibit area and shall properly dispose of any garbage or               Distribution of Promotional Items – Promotional items such as
waste resulting from the exhibit.                                               novelty gifts, brochures, invitations, must be distributed at an
                                                                                authorized exhibit booth. No distribution will be permitted via the
SETUP AND DISMANTLING
                                                                                hotel or unauthorized exhibit space.
Installation Date – Exhibitors may start installing displays on
                                                                                Conference Mailing List – HCA’s conference mailing lists will be
Wednesday, May 19, 2010 at noon. All exhibitors must be
                                                                                distributed only to vendors who are exhibiting and/or sponsoring
completed and in place by 4:30pm. If displays or equipment are
                                                                                an event at the conference. Mailing lists will be available two
received late, the exhibitor will be required to wait for installation until
                                                                                weeks prior to the conference. After the conference, a final
after 6:30pm on May 19.
                                                                                participant list with addresses will be available to all exhibitors.
Dismantling Date – Dismantling of exhibits will begin on Thursday,
                                                                                Vendor Parties – HCA will assist with the arrangement of vendor
May 20, 2010 at 6:15pm. Exhibits may not be dismantled prior to
                                                                                parties only if the vendor is exhibiting or sponsoring an event.
this time; loading dock doors will not open until 6:15pm. All exhibits
                                                                                HCA encourages vendors to host their parties during times when
must be packed at the close of the show and removed from the
                                                                                HCA events are not being held. Costs for such events are the sole
Saratoga City Center no later than 8:30pm, Thursday, May 20, 2010.
                                                                                responsibility of the vendor.
Freight not removed by 8:30pm will be transferred out of the
Saratoga City Center at the expense of the exhibitor.                           Exhibitor Drayage and Supplies – will be offered
                                                                                by Clifton Park Rental. Contact information
                                                                                will be sent with your confirmation.

                                                                               17
CLINICAL AND TECHNOLOGY
CONFERENCE INFORMATION

   For the Clinical and Technology Conference, Exhibitors will receive:
   • One skirted table
   • Two Chairs
   • One Electric Outlet
   • Booth Signage
   • Participant list for further marketing opportunities after the conference
   Space is limited to the first seventeen (17) exhibitors who apply.
   Your exhibit fee includes group meals for up to TWO representatives.
   There is a $150 per person fee for additional representatives – maximum four people per exhibit.
   You are welcome to join in on the education sessions when not exhibiting.
   By providing your exhibitor staff names on the enclosed Exhibitor letter of Commitment, you will not need to fill
   out a conference registration form. However, you will need to make your own hotel reservations when the
   conference brochure becomes available.

   Booths are assigned by HCA for this event. HCA cannot be responsible if your booth is near a competitor. HCA
   has the authority to reassign tables as necessary.

                                                                                 HCA Clinical and Technology Conference
                                                                                                Floor Plan
   Tentative Agenda at HCA’s Clinical and
   Technology Conference
    Wednesday, November 3:
    8:00 – 9:00am Exhibitor Set Up
    12:30 – 1:30pm Exhibition and Dessert
    4:30 – 6:00pm Reception with Exhibitors
    6:00pm         Dinner and Exhibitor Forum
    Thursday, November 4:
    9:00am          Program begins
    10:00 – 10:45am Coffee with Exhibitors
    2:00pm          Exhibitor break down
    This schedule is subject to change. Confirming email will be sent
    with exhibit details prior to conference.



                                                                                         Exhibits will be located in
                                                                                         the same room where the
                                                                                         education session is held.


                                                              18
     EXHIBITOR CATEGORIES

                                      Category A                     Category B                     Category C
                                 Save by exhibiting at BOTH the      Exhibiting at the Annual    Exhibiting at the Clinical and
                               Annual Conference and Clinical and     Conference ONLY           Technology Conference ONLY
                                    Technology Conference



Member                          $1,300 – Save $150                          $1,000                     $450
Non-Member                      $1,850 – Save $150                          $1,300                     $700
Deadline for Exhibit            February 26, 2010*                    April 2, 2010             September 1, 2010
Commitment
Deadline for Payment               May 1, 2010                        May 1, 2010               November 1, 2010


 *Exhibitors may also choose to exhibit at both conferences after the February 26 savings deadline, but
 individual rates will apply.



Why Not Consider Becoming an HCA Member?
Now is the perfect time to become a member of HCA. One of the immediate benefits is the opportunity
for you to take advantage of the substantial “members’ only” discounts.
HCA is New York’s largest organization devoted to supporting home health agencies and the clients
they serve. An HCA membership provides a myriad of benefits, including representation of home care’s
best interests to elected officials, regulating agents and fiscal intermediaries at both the state and
federal level. You will receive HCA publications focused on issues of prime importance to New York
State agencies, including ASAP, a weekly newsletter outlining current public policy and legislative
issues. You will also receive an array of policy updates and memoranda via email on both state and
federal issues. Membership entitles you to discounted admission to our education programs held
throughout the year, as well as entry into our Member Forums, which allow members the opportunity to
share ideas, network, and raise awareness on issues pertinent to their organization while providing
feedback directly to HCA staff on advocacy priorities. Your organization will be listed in HCA’s
Membership Directory & Reference Guide, a comprehensive referral guide for home care services.
To join, contact Laura Constable, Senior Director, Membership and Operations, at (518) 810-0660 or
visit our website at www.hcanys.org and click on Membership.




                                                                    19
                                                       EXHIBITOR LETTER OF COMMITMENT
                                                                       DEADLINE IS APRIL 1, 2010
We wish to participate as an Exhibitor. We understand that exhibit spaces are filled on a first come, first served basis determined by date and time of
receipt. We understand that this commitment becomes a contract when signed by us and accepted by the Home Care Association of New York State.
We will follow the Exhibitor Rules and Regulations. Upon receipt of the Exhibitor Letter of Commitment by HCA, a confirmation email of acceptance will be
sent. Conference and hotel registration information will follow. No other exhibit opportunities will be negotiated.
Registration Information
 Corporation Name:____________________________________________________________________________________________
 Contact Person:______________________________________________________________________________________________
 Corporation Address:__________________________________________________________________________________________
 Phone:______________________ Fax:_____________________ Email:_______________________________________________
 Corporation Website:__________________________________________________________________________________________



Exhibitor Participant Contact Information
 List names and e-mail address of all exhibitor staff at your booth (maximum of 4 - *Please add $150 per person for third and fourth
 person at exhibit.):

 _______________________________________________________                         ________________________________________________
 1. Name                                                                         E-Mail
 _______________________________________________________                         ________________________________________________
 2. Name                                                                         E-Mail
 _______________________________________________________                         ________________________________________________
 3. Name*                                                                        E-Mail
 _______________________________________________________                         ________________________________________________
 4. Name*                                                                        E-Mail


Raffle Prize                                                                  Payment Information
 Will you be offering a raffle prize                                            Circle a Category (see page 19):
 at your booth?                              Yes                No
                                                                                       A          B           C       =         $__________

Product/Service Description                                                     *Additional people at exhibit
  Please describe your product or service in the space below as                   @ $150 each #______                            $__________
  you would like it listed in the conference program; or
 ___________________________________________________
                                                                                Total Amount Due:                               $____________
 ___________________________________________________
 ___________________________________________________                            Method of Payment:
 ___________________________________________________                                Check (made payable to HCA Education and Research)
                                                                                    Payment must be received by May 15, 2010
 ___________________________________________________
                                                                                    Mail Check To: HCA Education and Research
                                                                                                   94 Washington Avenue, Suite 400, Albany, NY 12210
 Use our 2009 description and logo
                                                                                    VISA           MasterCard                American Express
Booth Choice – Annual Conference                                                ______________________________________________
                                                                                Name on Card
   After reviewing the floor plan, select your top 3 booth choices:             ________________________________________________________
                                                                                Card Number
   _____________          ____________           _____________                  ________________________________________________________
        1st                   2nd                      3rd                      Expiration Date
  Email your logo to lschoonbeek@hcanys.org by                                  ________________________________________________________
                                                                                Authorized Signature
                   April 1, 2010.

                FAX THIS FORM BY APRIL 1, 2010 TO: (518) 810-0656
   WE WISH TO THANK OUR 2009
EXHIBITORS AND LOOK FORWARD TO
   SEEING THEM AGAIN IN 2010!

    Accreditation Commission for Health Care, Inc.   Home Health Gold
    Advanced Data Source                             Homecare Software Solutions, LLC
    Advanced Monitored Caregiving, Inc.              Honeywell HomMed
    All Voice Communications, Inc.                   Intel Corporation
    Allscripts-Misys                                 Irwin Siegel Agency, Inc.
    American Medical Alert Corp.                     Loeb & Troper LLP
    American Ramp Systems                            McBee Associates
    Arent Fox LLP                                    McKesson Technology Solutions
    Authentidate Holding Corporation                 Medline Industries, Inc.
    Avanti Health Care Services                      Mobile Health Management Services, Inc.
    Brinster and Bergman LLP                         NDSI Healthcare, Inc.
    Byram Healthcare                                 Panasonic Computer Solution Company

    Cardiocom
                                                     Philips Home Healthcare Solutions - Philips Lifeline
    Care2Learn
                                                     Premier Home Health Care Services, Inc.
    CareAnyware, Inc.
                                                     Professional Placement Associates, Inc.
    CellTrak Technologies, Inc.
                                                     Progresa Health Systems
    Convatec
                                                     RBC Limited Healthcare & Management Consultants
    Cool Insuring Agency, Inc.
                                                     S C Health Care Consulting, LLC
    Delta Health Technologies, LLC
                                                     Santrax, a Sandata Technologies Company
    eSolutions
                                                     Select Data
    Fazzi Associates, Inc.
                                                     Simione Consultants, LLC
    FGA, Inc.
                                                     Thornberry Ltd.
    Gannett Healthcare Group/Nursing Spectrum
                                                     Tri-State Healthcom
    Health Care Answering Services (HCAS)
                                                     Verizon Wireless
    HealthMedx, Inc.
                                                     Viterion TeleHealthcare
    HealthWyse, LLC
    Holtz Rubenstein Reminick, LLP
    Healthsearch Group




                                             21
                                                               DID YOU ALSO KNOW THAT YOU CAN
                                                               SUPPORT HCA BY CONTRIBUTING TO
                                                               THE HCA PAC


What is a PAC?
A political action committee (PAC) is a type of political committee organized to elect candidates who share your views and concerns. The
origin of PACs date back to the 1940s and are used today by thousands of organizations across the nation to distribute funds to political
candidates for office.

Why has HCA created a PAC?
The Home Care Association of New York State Board of Directors voted to create an HCA PAC to offer HCA members and individuals
concerned with the challenges confronting the home care community the means to support worthy candidates for state elected office.

Why Now?
Government activity at the state level has a direct impact on home care providers and the entire health care system. A strong political action
committee is a useful advocacy tool that can help the home care community have a strong voice in public policy efforts. The creation of an
HCA PAC will help continue HCA’s strong presence in advocating at the state level for your interests. Participation in the HCA PAC will help
us to communicate that lawmakers must recognize the true costs of caring for home care patients, make investments in a strong and stable
home care safety net and assure that home care’s place at the table is well represented.

We are in uncertain political times and a PAC sends a powerful message of unity on behalf of the home care community. It allows those
interested in home care to speak with one voice, on behalf of the vitally important home care programs and the thousands of patients being
served by home care.

How Does a PAC work?
Contributions to the HCA PAC are pooled together to help elect lawmakers that care about preserving and protecting the home care safety net
in New York State. By collectively pooling our resources, our message can be clearly heard by policymakers in Albany.

This collective voice communicates that state reimbursement and private sector payment must recognize the true costs of providing care to
home care patients, and that home care must be strengthened by providing for resources to address infrastructure, workforce, capital and
technology needs.
Supporting the PAC ensures that home care providers have a meaningful voice in the outcome on these and other vital issues that affect the
home care community. Interest groups from many disciplines work to have their voice heard, and the home care community’s voice also
needs to be at the forefront of the debate.

Who Can Contribute to the HCA PAC?
Voluntary contributions may be accepted from any U.S. citizen and for-profit corporations.

Contributions from tax-exempt, not-for-profit corporations cannot be accepted. Any eligible corporation is limited by NYS law to contributing
no more than $5000 for all political activity during a calendar year; All employees of HCA’s member organizations can contribute to the HCA
PAC.

Participation in the HCA PAC is voluntary and contributions are not tax-deductible.

Does it Make a Difference?
Your participation in the HCA PAC produces real political power. Protecting home care providers and the patients and families we serve
cannot be done without commitment. When you and your home care colleagues contribute to the HCA PAC, it reinforces and reminds
lawmakers of the importance of home care.

How Much Should I Contribute?
Any amount is welcome. If each HCA provider agency member in the state, through all of its employees, contributes, the HCA PAC would be
hugely successful. Every contribution is meaningful, needed and very much appreciated.

How Do I Contribute?
Stop by the Registration Desk at the Annual Conference or the Clinical and Technology Conference for a contribution form or call Laura
Constable at 518-810-0660.

 HCA is a voluntary, non-profit, unincorporated association formed solely for political purposes. HCA PAC
 is not affiliated with any political party, candidate, or organization. The cost of organization, administration
 and solicitation of contributions for HCA PAC is borne entirely by HCA PAC, and the Home Care
 Association of New York State (HCA). Copies of HCA PAC reports are filed with the New York State Board
 of Elections in Albany, NY.




                                                                                17
                                                                               22
            Go to www.hcanys.org/events.cfm
for a listing of all the educational programs offered by
              HCA Education and Research




                           23
                          23
194 Washington Avenue
Suite 400
Albany, NY 12210

						
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