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Olympus Extends Successful Concert Ticket and Photo Shoot Promotion with TRCo Marketing

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Olympus Extends Successful Concert Ticket and Photo Shoot Promotion with TRCo Marketing Powered By Docstoc
					Olympus Extends Successful Concert Ticket and Photo Shoot Promotion with
TRCo Marketing

New York, NY, December 17, 2013 --(PR.com)-- TRCo Marketing is extending a nationwide consumer
incentive promotion with Olympus Imaging America Inc. until the end of December 2013, thanks to
greater than expected success.

The Olympus brand's challenge was to increase sales, product visibility and engagement with their
audience while staying within the brand's musically inspired messaging. TRCo responded by creating a
campaign which awarded every consumer with two free concert tickets or a photo shoot for budding
musicians.

Product Manager Michelle Ritz stated, “Being able to offer two free concert tickets or a professional
photo shoot with purchase of our LS Series Music Recorders created such a powerful buzz and truly
drove impressive engagement and response.”

Mike Scalera, CEO of North America and Italy at TRCo Marketing, added: “At TRCo we understand that
consumers everywhere are expecting more and more from brands, way past what they've seen for years in
the marketplace. They need something more geared towards the emotional and experiential aspects of
their lives.”

Communicated online and at point of sale, the promotion is live until the end of the year.

TRCo Marketing is a global leader in managing and providing lifestyle reward promotions for the world's
biggest brands. TRCo has over 20 years of experience in delivering successful campaigns ranging from
loyalty platforms to added value consumer incentives by using intelligence from 17 international offices
as part of the TLC Marketing Worldwide Group. For more information, please visit
www.trcomarketing.com or www.tlcmarketing.com

Media Contact: Andrew Mockridge, TRCo Marketing, 646-459-8821,
Andrew.Mockridge@trcoworld.com




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Contact Information:
TRCo Marketing
Andrew Mockridge
646-459-8821
Contact via Email
www.trcoworld.com
Andrew.mockridge@trcoworld.com


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/533484


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Description: TRCo Marketing is extending a nationwide consumer incentive promotion with Olympus Imaging America Inc. until the end of December 2013, thanks to greater than expected success. The Olympus brand’s challenge was to increase sales, product visibility and engagement with their audience while staying within the brand’s musically inspired messaging. TRCo responded by creating a campaign which awarded every
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