NTCA Partnership Proposal 2010

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					     Northern Territory Cattlemen’s Association
         Annual Conference and AGM 2010




Partnership Proposal
Partnership Proposal



                                                   Table of contents
                                                   1. The NT Cattlemen’s Association
                                                   2. The event

                                                           -     Conference
                                                           -     Annual General Meeting
                                                           -     Ladies Luncheon
                                                           -     Annual Dinner


                                                   3.   Attendees
                                                   4.   Marketing campaign
                                                   5.   Media exposure
                                                   6.   Partnership opportunities
                                                   7.   Contact us




                       Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal



    The Northern Territory Cattlemen’s Association
    The cattle industry is the third largest GDP earner in the NT and successfully manages in excess
    of two million cattle, turning off over 550,000 animals, across live export and slaughter for local
    and overseas markets. By area, employment and economic contribution, the pastoral industry is
    the dominant land-based industry in the NT, with a focus on long-term, sustainable production
    from more than 620,000 km² and 44% of the landmass.

    The NT Cattlemen’s Association was established to advance and protect the interests of cattle
    producers in the Northern Territory and we remain wholly committed to that task.

    Over the 26-year history of the Association we have been closely involved in lobbying for and
    representing the interests of the Pastoral Industry. The NTCA is a driving force for continual
    improvement, adaptation and the ongoing viability of our industry.




1                                          Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal


    The Event
    The Conference:
    The NTCA Annual Conference is highly anticipated by all members of the cattle industry and
    is the foremost annual beef industry event in Northern Australia. The 2009 conference
    exceeded all expectations and was roundly judged as the best for a number of years.
                                                                                                                Federal Minister for Agriculture the Hon.
    In 2010, the NTCA conference will be held on Friday, March 26, and is expected to attract                   Tony Burke opening the conference in 2009.
    more than 400 people from the Northern Territory, Australia and overseas.

    The conference will cover cutting edge industry issues, markets and emerging opportunities
    in Asia, while exploring the role of future leaders and succession in the rural sector.




2                                        Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal
    The Annual General Meeting:
    The NTCA Annual General Meeting will be held on the afternoon of Thursday, March 25, and is
    attended by NTCA members only . This session comprises formal reports from the President and
    Executive Director, as well as the passing of motions and voting in of new representatives.
    The AGM is followed by the traditional Welcome Drinks, which is the official ‘kick off’ event for the
    conference and allows industry members, representatives and sponsors to meet properly for
    the first time during the event series.

                                                                                                               Northern Territory Administrator, His Hon. Mr
    The Ladies Luncheon:                                                                                       Tom Pauling, hosting the Welcome Drinks in
                                                                                                               2009.


    The Ladies Luncheon will be held on Thursday, March 25, and will precede the AGM.
    This luncheon is an increasingly popular event and is expected to attract more than 70 industry women. The
    event is used as an opportunity for outback women to meet up in a social atmosphere as well as hear from
    interesting speakers on topics not covered in the conference itself.
    There are sponsorship opportunities available at the Ladies Luncheon that are separate to the conference.
    (For details see page 10)




3                                          Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal

    The Annual Dinner:

    The Annual NTCA Gala Dinner is the grand finale of the series of
    events and is often the most popular occasion for industry
    members. The NTCA goes to great lengths to ensure that the
    evening goes off with a bang!

    The occasion also provides a great opportunity for sponsors to
    meet members in a less formal and much more relaxed
    environment. In 2010, we are expecting between 400 and 500
    guests to attend the Gala Dinner.




4                                         Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal


    Attendees
    The NTCA conference and dinner are expected to attract upwards of 400 people over
    the two days of the event. Attendees will consist of Northern Territory pastoralists,
    industry representatives, government agencies, politicians and other interested
    parties who travel from local areas, interstate and internationally.

    In this industry more than others, the chance to spend time with people who are so
    often inaccessible should be seen as a tremendous business and networking
    opportunity.

    Our partners at previous NTCA conferences can attest to the fact that this contact with
    current and potential clients is an invaluable business tool.




5                                        Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal


    Marketing and promotion:

    The NTCA has engaged the services of public relations firm Michels Warren Munday to assist with
    communication and media management of its conferences for the past two years, and will be doing so again in
    2010.

    Marketing focus is largely directed at securing widespread, credible media coverage of the conference across
    its publicity lifespan (pre-promotion/during the event/follow ups). This includes generating news angles on
    issues that will be raised during presentations as well as general promotion of the event.

    Supporting these efforts is an industry-based campaign directed at generating attendance at the conference.
    On-line resources are utilised to meet this end, with the NTCA’s website acting as the main portal for
    conference information.

    Paid advertising is used as a tool but is reserved for specific strategic goals.




6                                            Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal

    Media Exposure
    News coverage is achieved across all mediums – print, radio, television
    and on-line.

    In previous years, the conference has achieved national exposure,
    drawing attention to the work of our producers, supporting network and
    the issues that impact on our industry.

    In 2009, press coverage alone dramatically exceeded previous years and
    included significant support from the national rural newspaper network.

    Combined with ABC radio and television coverage, which included
    broadcasts from the event by Landline and the Country Hour, the
    conference attracted unprecedented media attention.

    In 2010, we plan to build on the relationships formed over the past year
    as the NTCA continues to raise its national media profile.




7                                         Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal

    Partnership Opportunities – Conference & Dinner
    A partnership with the NTCA provides extensive and ongoing benefits to those who choose to take part. Perhaps one of the
    most valuable opportunities a sponsor receives from their investment in the conference is the contact with existing and
    potential clients who are often inaccessible due to their remoteness.

    We have found that attendees are very observant at this event, and while they certainly notice who the sponsors are, they
    often comment on who is not represented.

    Sponsorship levels are:

    Level 1 – $11,000 plus: The highest bracket of sponsorship, bringing with it the most prominent positioning and exposure
    available. The package also includes access to any special opportunities and promotional offers that arise during the
    conference. This level is traditionally sought by our most loyal supporters and those wishing to establish long-term, lasting
    relationships with the industry.

    Level 2 – $8000: A good mid-range package that provides quality, second tier exposure opportunities for those not quite
    ready to step up into the highest partnership bracket.

    Level 3 – $5000: This level is structured for individuals and companies specifically interested in a trade booth at the
    conference.

    Level 4 – $2000: An entry level package ideally suited to companies or individuals looking to explore the potential of a
    partnership with the industry, or attend the conference for the first time.




8                                          Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
    Partnership Proposal



                                                              CONFERENCE                                                                              DINNER
      Cash or in-kind amount                              $11,000 +                   $8,000              $5,000            $2,000             $2,000    <$1,000
      Booth                                               Single or Double            Single              Single
      Conference Tickets                                  8                           6                   4                 2                  2
      Dinner Tickets                                      8                           4                   2                 2                  2         1
      Logo on Conference promotional                      Yes                         Yes                 Yes               Yes                Yes
          material
      Logo displayed during conference                    Yes                         Yes                 Yes               Yes

      Logo displayed in NTCA publications:                Yes                         Yes                 Yes
      Website
      Yearbook
      Cattlenews

      Material In Conference Bags                         Yes                         Yes                 Yes

      DVD played during conference                        Yes                         Yes

      Logo in Dinner menu                                 Yes                         Yes                                                      Yes       Yes

      Logo displayed during Dinner                        Yes                         Yes                 Yes                   Yes            Yes       Yes

      Props in Convention Centre*                         Yes                         Yes

    * Please contact the Darwin NTCA office if you wish to have props displayed at the conference. These will be looked at on a case by case basis.




9                                                      Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
     Partnership Proposal




     Partnership Opportunities – Ladies Luncheon
     In 2010 we have decided to introduce some sponsorship opportunities for those organisations who may not be
     specifically related to the cattle industry, but who are major supporters of rural women and the astonishing
     contribution they make to life in the outback.



                                                           LADIES LUNCHEON
         Cash or in-kind amount                                                  $2000                      <$1000
         Tickets to lunch (valued at $50 each)                                   2                          1

         Dinner Tickets                                                          2
         Logo on brochure                                                        Yes
         Material in bag                                                         Yes                        Yes




10                                               Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010
     Partnership Proposal


      Contact us

       Conference Sponsorship        Jo Shearn: Office Manager, Darwin
                                     Phone: (08) 8981 5976
                                     email: office.darwin@ntca.org.au

                                     Luke Bowen: Executive Director
                                     Phone: (08) 8981 5976
                                     email: luke,bowen@ntca.org.au

       Ladies Luncheon Sponsorship   Portia Peterkin: Office Manager, Alice Springs
                                     Phone: (08) 8952 5122
                                     email: office.alice@ntca.org.au

                                     Marie Muldoon (Top End Branch Member)
                                     email: midway2004@bigpond.com

       Media inquires                Dale Webster (Michels Warren Munday)
                                     Phone: (08) 8981 6445, 0448 656 668
                                     email: dale@michelswarrenmunday.com.au




11                                    Northern Territory Cattlemen’s Association Annual Conference, AGM and Dinner - March 25 and 26, 2010