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					2008 Asian - Mobile Data and
the Wireless Broadband Market
艾凯咨询集团                                                    www.icandata.com



  1、     调研说明
  《2008 Asian - Mobile Data and the Wireless Broadband Market》是
艾凯咨询集团在数月的周密调研,结合国家统计局,行业协会,工商,税务海
关等相关数据,由行业内知名专家撰写而成。报告意于成为从事本行业人士经
营及投资提供参考的重要依据。报告主要可分为四大部分。首先,报告对本行
业的特征及国内外市场环境进行描述,其次,是本行业的上下游产业链,市场
供需状况及竞争格局从宏观到细致的详尽剖析,接着报告中列出数家该行业的
重点企业,分析相关经营数据。最后,对该行业未来的发展前景,投资风险给
出指导建议。相信该份报告对您把握市场脉搏,知悉竞争对手,进行战略投资
具有重要帮助。




  报告名称           2008 Asian - Mobile Data and the Wireless Broadband

                 Market

  出版日期           2008 月

  纸介版价格          6000 元                电子版价格          6300 元

  纸介版+电子版价格      6500                  英文版价格          US $4500



  订购电话


访问艾凯咨询集团:http://www.icandata.com


报告在线阅读:http://www.icandata.com/english/0924JM2008.html
艾凯咨询集团                                                                          www.icandata.com



    2、        报告目录




  亚洲,移动数据,无线宽带,Asian,Mobile Data,Wireless Broadband




  Abstracty




  This market report provides an overview of the Mobile Data and Wireless Broadband Market

segment across the various markets of Asia. Some 27 Asian countries are covered in the report. It

is noted that the amount of information offered is obviously dependent on the relative size of

the market in each of the respective countries. The coverage in the report also results in some

segment overlap as we see increased convergence in the mobile data and wireless broadband

markets.




  Mobile data services in Asia




  With some 1.4 billion Asians using mobile phones by March 2008, the regionrsquo;s mobile

markets offer huge potential for mobile data services.
艾凯咨询集团                                                                           www.icandata.com




  The growth of wireless Internet in Asia is being driven by competition in the market place and

by the advent of 3G and 3.5G services. Market competition has been driving handset prices and

airtime tariffs downward, thus opening up mobile services to wider adoption. Adoption of

wireless Internet has started to rise with the overall increase in mobile penetration and as

networks are progressively upgraded to next generation platforms.




  While 3G licensing and the ongoing launch of 3G services in Asia has certainly been promoting

growth of wireless data services, 3G has also been providing opportunities for both wireless

access and content providers in domestic markets. In South Asia, in particular, more people own

a mobile phone than a PC, giving the delivery of mobile data services huge potential there.




  Mobile data is not a new phenomenon in Asia. Regional public networks based on Mobitex

technology were established in Singapore, Indonesia and South Korea. Another form of mobile

data, the DataTAC network, was made available in Hong Kong, Malaysia, Singapore and Thailand,

with network trials in South Korea, Japan and China. The DataTAC networks established in Asia

were more extensive than the corresponding networks in either Europe or the US.




  An example of widespread adoption of a particular mobile data service has been the SMS

capability of GSM and other digital cellular technologies. SMS, which allows the sending and

receiving of basic text messages, became very popular throughout Asia, with remarkable growth

being experienced in the Philippines and Malaysia, as well as in China.
艾凯咨询集团                                                                            www.icandata.com




  The business plans of the majority of mobile operators have been built on the assumption that

the key to further revenue growth lies in the ability to offer more value-added services and, in

particular, access to the Internet. A number of technologies are competing for the regionrsquo;s

mobile Internet market. In Singapore, Hong Kong, South Korea, and a number of other countries,

in an effort to chase this market, offerings based on the WAP standard were tried. Apart from

South Korea, however, WAP failed to claim any significant share of the market. In Japan, by

contrast, NTT DoCoMo launched its i-Mode service and its two rivals ndash;SoftBank and KDDI

ndash; launched their own versions of i-Mode with dramatic success, with almost 50% of

Internet users in Japan logging on from a mobile using one of these platforms. Another system

that has supported mobile data, the GPRS, grew out of GSM. Labelled as a 2.5G technology, it

has been adopted in a significant number of Asian markets.




  The widespread adoption of HSDPA, a new generation (3.5G) mobile telephone protocol, is

also noted throughout Asia. It is an evolution of the WCDMA 3G standard, designed to increase

the available data rate by a factor of 5 or more. In effect, it extends the capabilities of WCDMA in

the same way that EV-DO extended CDMA2000, allowing higher data capacity (up to 14.4Mb/s).

SK Telecom launched a commercial HSDPA network in 25 major cities in South Korea in May

2006, offering customers what it claimed was the worldrsquo;s first commercial HSDPA-enabled

mobile handset, the Samsung SCH-W200. This was followed SmarTone-Vodafone launching a

system in Hong Kong in June 2006, providing a data speed of 1.8Mb/s. Others have quickly

followed.
艾凯咨询集团                                                                          www.icandata.com


  Wireless broadband in Asia




  After a somewhat tentative start, wireless broadband access in its various forms is starting to

take hold in Asia. This has seen a flurry of activity as operators rush to acquire the necessary

frequency licences. The sector had experienced problems earlier on involving unreliable

equipment and network design faults. These have become things of the past. The challenge still

facing the industry, however, is to establish viable business models that allow wireless to

compete with the more established service offerings ndash; DSL and cable modem platforms in

the case of fixed wireless broadband and next generation mobile telephony platforms in the case

of mobile wireless broadband. Wireless broadband systems are expected to eventually become a

key feature of the broadband access landscape across Asia. Apart from WiFi and WiMAX

platforms, wireless technologies include LMDS and MMDS.




  For some years now, despite high equipment prices and security issues inhibiting adoption,

wireless broadband services have been appearing in a piecemeal fashion across the region,

notably in airport lounges, transport hubs and hotels, particularly offering mobile travellers

immediate broadband connectivity.




  As with other high technology services, it is the developed economies that have been leading

the way in this segment of the telecom market in Asia. At the same time, however, wireless

broadband technologies are certain to prove increasingly popular in the developing markets as

they offer a powerful means of by-passing the incumbentrsquo;s infrastructure, especially the

lsquo;last milersquo; and also accessing customers where the incumbentrsquo;s infrastructure
艾凯咨询集团                                                                            www.icandata.com


finds it difficult. These possibilities will become even more attractive as the cost of equipment

falls with more roll-outs occurring and the market demand volume rising. This pattern has

already started to emerge.




  While there has been some activity in the providing of WiMAX networks, the real test will be

the advent of mobile WiMAX. The initial roll-out of mobile WiMAX in Asia has begun but it has

been a cautious start. The technology continues to be strongly supported at this stage of its

development. The big question is whether it will become a mass market platform or simply

satisfy a niche market need.




  It should be noted that gathering statistics for broadband subscribers in Asia has become

difficult with the advent of wireless services and hotspots. One phenomenon that makes it

difficult is the practice of service lsquo;bundlingrsquo; by operators. Korea Telecom, for example,

had a large number of WiFi subscribers, approximately two-thirds of which were

lsquo;bundledrsquo; as subscribers on the operatorrsquo;s DSL service.




  Contents




  1. Afghanistan
艾凯咨询集团                     www.icandata.com




 1.1 Mobile data




 1.2 Wireless broadband




 1.2.1 Internet cafes




 2. Armenia




 2.1 Mobile data




 2.2 Wireless broadband




 2.2.1 Wireless Internet
艾凯咨询集团                                     www.icandata.com


 2.2.2 Arminco Global Telecommunications




 3. Bangladesh




 3.1 Mobile data




 3.1.1 Overview




 3.1.2 Short Message Service (SMS)




 3.1.3 Mobile portal service




 3.1.4 Wireless Internet




 3.2 Wireless broadband
艾凯咨询集团                    www.icandata.com




 3.2.1 AlwaysOn




 3.2.2 WiMAX




 4. Bhutan




 4.1 Mobile data




 4.2 Wireless broadband




 4.2.1 Samden Tech




 5. Cambodia
艾凯咨询集团                                             www.icandata.com




 5.1 Mobile data




 5.1.1 Cambodia GSM (MobiTel)




 5.2 Wireless broadband




 5.2.1 MediaRingrsquo;s acquisition of AngkorNet




 5.2.2 WiMAX




 6. China




 6.1 Mobile data
艾凯咨询集团                                                                             www.icandata.com




 6.1.1 Market overview




 6.1.2 Mobile data statistics




 6.1.3 Regulatory issues




 6.1.4 Satellite Terrestrial Interactive Multi-service Infrastructure (STiMi) platform




 6.1.5 Short Message Service (SMS)




 6.1.6 Multimedia Messaging Service (MMS)




 6.1.7 Wireless Application Protocol (WAP)
艾凯咨询集团                                           www.icandata.com


 6.1.8 General Packet Radio Service (GPRS)




 6.1.9 Push-to-talk (PTT)




 6.1.10 Enhanced Data for GSM Evolution (EDGE)




 6.1.11 Broadband wireless data services




 6.1.12 BlackBerry




 6.1.13 Mobile TV




 6.2 Mobile content and applications




 6.2.1 Market overview
艾凯咨询集团                                           www.icandata.com




 6.2.2 A surge in new applications development




 6.2.3 Global positioning systems (GPS)




 6.2.4 M-commerce




 6.2.5 Mobile Video-on-Demand (VoD)




 6.2.6 Mobile gaming




 6.2.7 Instant Message (IM) search services




 6.2.8 Ringtones
艾凯咨询集团                                                                         www.icandata.com




 6.2.9 Mobile music




 6.2.10 Push email




 6.3 Wireless broadband




 6.3.1 Wireless Local Area Networks (WLANs)




 6.3.2 WiFi




 6.3.3 World Interoperability for Microwave Access (WiMAX)




 6.3.4 Analysis ndash; WiMAX still not high on the agenda in China ndash; April 2007
艾凯咨询集团                                                                     www.icandata.com




 6.3.5 Analysis ndash; WiMAX ndash; September 2007




 6.3.6 WLAN Authentication and Privacy Infrastructure (WAPI)




 6.3.7 Wireless Local Loop (WLL)




 6.3.8 Broadband Fixed Wireless Access (BFWA)/Local Multipoint Distribution System (LMDS)




 6.3.9 Broadband via satellite




 7. Georgia




 7.1 Wireless broadband
艾凯咨询集团                                       www.icandata.com


 7.1.1 WiMAX




 8. Hong Kong




 8.1 Mobile data




 8.1.1 Short Message Service (SMS)




 8.1.2 Multimedia Message Service (MMS)




 8.1.3 Wireless Application Protocol (WAP)




 8.1.4 General Packet Radio Service (GPRS)




 8.1.5 Push-to-talk over Cellular (PoC)
艾凯咨询集团                                             www.icandata.com




 8.1.6 High-Speed Circuit-Switched Data (HSCSD)




 8.1.7 Enhanced Data for GSM Evolution (EDGE)




 8.1.8 High-Speed Downlink Packet Access (HSDPA)




 8.1.9 Mobile TV




 8.1.10 Wireless data




 8.2 Mobile content and applications




 8.3 Wireless broadband
艾凯咨询集团                                      www.icandata.com




 8.3.1 Wireless Internet




 8.3.2 SmarTone Broadband Services




 9. India




 9.1 Mobile data




 9.1.1 Market overview




 9.1.2 Short Message Service (SMS)




 9.1.3 Multimedia Messaging Service (MMS)
艾凯咨询集团                                                  www.icandata.com




 9.1.4 General Packet Radio Service (GPRS)




 9.1.5 Push-to-talk over Cellular (PoC)




 9.1.6 Binary Runtime Environment for Wireless (BREW)




 9.1.7 Enhanced Data for GSM Evolution (EDGE)




 9.1.8 Mobile entertainment




 9.1.9 i-mode




 9.1.10 BlackBerry
艾凯咨询集团                                 www.icandata.com


 9.1.11 Mobile TV




 9.2 Mobile content and applications




 9.2.1 Gaming




 9.3 Wireless broadband




 9.3.1 WiMAX




 9.3.2 Satellite




 10. Indonesia




 10.1 Mobile data
艾凯咨询集团                                                        www.icandata.com




 10.1.1 Short Message Service (SMS)




 10.1.2 Multimedia Messaging Service (MMS)




 10.1.3 Mobile TV




 10.1.4 Other services




 10.2 Wireless broadband




 10.2.1 World Interoperability for Microwave Access (WiMAX)




 10.2.2 Wireless LANs (WLAN)
艾凯咨询集团                                       www.icandata.com




 10.2.3 Internet via satellite




 11. Japan




 11.1 Mobile data




 11.1.1 Analysis ndash; mobile data market




 11.1.2 Mobile Internet




 11.1.3 Short Message Service (SMS)




 11.1.4 Multimedia Messaging Service (MMS)
艾凯咨询集团                                        www.icandata.com




 11.1.5 General Packet Radio Service (GPRS)




 11.1.6 Push-to-talk (PTT)




 11.1.7 BlackBerry




 11.2 Mobile content and applications




 11.2.1 Content for mobile market




 11.2.2 Global Positioning System (GPS)




 11.2.3 M-commerce/m-cash
艾凯咨询集团                                            www.icandata.com


 11.2.4 Mobile gaming




 11.2.5 Mobile conferencing




 11.2.6 Mobile videoconferencing / mobile video




 11.2.7 Mobile TV and radio




 11.2.8 Mobile ringtone and music downloads




 11.2.9 QR code readers




 11.2.10 Mobile books




 11.2.11 Mobile Applications
艾凯咨询集团                                                www.icandata.com




 11.3 Wireless broadband




 11.3.1 Wireless LAN (WLAN)




 11.3.2 Major WLAN providers




 11.3.3 WiMAX




 11.3.4 Voice over WLAN (VoWLAN)




 11.3.5 Ultra Wideband (UWB)




 11.3.6 Local Multipoint Distribution System (LMDS)
艾凯咨询集团                                     www.icandata.com




 11.3.7 Broadband Internet via satellite




 12. Kazakhstan




 12.1 Mobile data




 12.1.1 GSM-Kazakhstan (Krsquo;Cell)




 12.1.2 Kar-Tel (K-Mobile)




 13. Laos




 13.1 Wireless broadband
艾凯咨询集团                                        www.icandata.com




 13.1.1 Wireless broadband statistics




 14. Malaysia




 14.1 Mobile data




 14.1.1 Short Message Services (SMS)




 14.1.2 Multimedia Messaging Service (MMS)




 14.1.3 Wireless Application Protocol (WAP)




 14.1.4 General Packet Radio Service (GPRS)
艾凯咨询集团                                    www.icandata.com


 14.1.5 InterReach Unison




 14.1.6 Mobile TV/Video on Demand (VoD)




 14.2 Mobile content and applications




 14.2.1 Gaming




 14.2.2 M-commerce (micropayments)




 14.2.3 Blogging




 14.3 Wireless broadband




 14.3.1 Overview
艾凯咨询集团                           www.icandata.com




 14.3.2 WiMAX




 14.3.3 Time dotCom




 14.3.4 NasionCom




 14.3.5 Maxis Net




 14.3.6 iZZinet




 14.3.7 Internet via satellite




 15. Mongolia
艾凯咨询集团                        www.icandata.com




 15.1 Wireless broadband




 16. Myanmar




 16.1 Mobile data




 16.1.1 Mobile broadcasting




 16.2 Wireless broadband




 16.2.1 WiMAX




 17. Nepal
艾凯咨询集团                                     www.icandata.com




 17.1 Mobile data




 17.1.1 Nepal Telecom




 17.2 Wireless broadband




 17.2.1 WiFi network for remote villages




 18. Pakistan




 18.1 Mobile data




 18.1.1 SMS
艾凯咨询集团                                www.icandata.com


 18.1.2 MMS




 18.1.3 Mobile TV




 18.2 Wireless broadband




 18.2.1 WiMAX




 18.2.2 Internet via satellite




 19. Philippines




 19.1 Mobile data




 19.1.1 Short Message Service (SMS)
艾凯咨询集团                                                 www.icandata.com




 19.1.2 Multimedia Message Service (MMS)




 19.1.3 Wireless Application Protocol (WAP)




 19.1.4 General Packet Radio Service (GPRS)




 19.1.5 Enhanced Data Rates for GSM Evolution (EDGE)




 19.1.6 Mobile TV




 19.2 Mobile content and applications




 19.2.1 Mobile tracking
艾凯咨询集团                              www.icandata.com




 19.2.2 M-commerce




 19.3 Wireless broadband




 19.3.1 Market overview




 19.3.2 Broadband Philippines




 19.3.3 Next Mobile




 19.3.4 Meridian




 19.3.5 Pacific Internet (PacNet)
艾凯咨询集团                            www.icandata.com




 19.3.6 BellTel




 19.3.7 Globe Telecom




 19.3.8 WiFi




 19.3.9 WiMAX




 19.3.10 BlackBerry




 19.3.11 Internet via satellite




 20. Singapore
艾凯咨询集团                                        www.icandata.com


 20.1 Mobile data




 20.1.1 Short Messaging Service (SMS)




 20.1.2 Multimedia Messaging Service (MMS)




 20.1.3 Wireless Application Protocol (WAP)




 20.1.4 General Packet Radio Service (GPRS)




 20.1.5 i-mode




 20.1.6 Other developments




 20.1.7 M1
艾凯咨询集团                                              www.icandata.com




 20.1.8 StarHub




 20.1.9 Mobile TV




 20.2 Mobile content and applications




 20.2.1 Location-based services




 20.3 Wireless broadband




 20.3.1 Overview




 20.3.2 Allocation of wireless broadband spectrum
艾凯咨询集团                                                www.icandata.com




 20.3.3 Local Multipoint Distribution System (LMDS)




 20.3.4 WiFi




 20.3.5 The Wireless@SG initiative




 20.3.6 Ultra-Wideband (UWB)




 20.3.7 Internet via satellite




 21. South Korea




 21.1 Mobile data
艾凯咨询集团                                                                 www.icandata.com




 21.1.1 Market overview




 21.1.2 Mobile Internet




 21.1.3 Short Message Service (SMS)




 21.1.4 Multimedia Messaging Service (MMS)




 21.1.5 Wireless Application Protocol (WAP)




 21.1.6 Push-to-talk (PTT)




 21.1.7 Mobile TV broadcasting/Digital Multimedia Broadcasting (DMB)
艾凯咨询集团                                                              www.icandata.com


 21.1.8 Mobile Video-on-Demand (mobile VoD)




 21.2 Mobile content and applications




 21.2.1 Overview




 21.2.2 Video calls




 21.2.3 Position location system/Global Positioning Systems (GPS)




 21.2.4 Automobile telematics




 21.2.5 M-commerce/m-payment




 21.2.6 Mobile banking (m-banking)
艾凯咨询集团                            www.icandata.com




 21.2.7 M-government




 21.2.8 M-magazines




 21.2.9 M-Big Macs




 21.2.10 M-movies




 21.2.11 Remote home monitoring




 21.2.12 Multi-lingual service




 21.3 Wireless broadband
艾凯咨询集团                                                                www.icandata.com




 21.3.1 Overview




 21.3.2 Wireless Local Area Network (WLAN)/Wireless Fidelity (WiFi)




 21.3.3 Wireless Internet Platform for Interoperability (WIPI)




 21.3.4 Broadband Wireless Local Loop (B-WLL)




 21.3.5 Wireless Broadband (WiBro)




 21.3.6 WiMAX




 21.3.7 Broadband via satellite
艾凯咨询集团                                                               www.icandata.com




 21.3.8 Ultra Wideband (UWB) Wireless Personal Area Network (WPAN)




 21.3.9 Hanaro Telecom/HanaNet




 22. Sri Lanka




 22.1 Mobile data




 22.1.1 Dialog Telekom (MTN)




 22.2 Wireless broadband




 22.2.1 WiMAX
艾凯咨询集团                                        www.icandata.com


 23. Taiwan




 23.1 Mobile data




 23.1.1 Short Message Service (SMS)




 23.1.2 Multimedia Messaging Service (MMS)




 23.1.3 Wireless Application Protocol (WAP)




 23.1.4 General Packet Radio Service (GPRS)




 23.1.5 Mobile Internet




 23.1.6 Video calls
艾凯咨询集团                       www.icandata.com




 23.1.7 Push-to-talk (PTT)




 23.1.8 WiMAX




 23.2 Wireless broadband




 23.2.1 WiMAX




 23.2.2 M-Taiwan project




 24. Tajikistan




 24.1 Wireless broadband
艾凯咨询集团                                     www.icandata.com




 24.1.1 WiMAX




 25. Thailand




 25.1 Mobile data




 25.1.1 Short Message Service (SMS)




 25.1.2 Multimedia Message Service (MMS)




 25.1.3 Smart phones




 25.1.4 Push-to-talk over Cellular (PoC)
艾凯咨询集团                                            www.icandata.com




 25.1.5 Global Positioning System (GPS) service




 25.2 Mobile content and applications




 25.3 Wireless broadband




 25.3.1 Overview




 25.3.2 WiMAX




 25.3.3 Internet via satellite




 26. Uzbekistan
艾凯咨询集团                                        www.icandata.com


 26.1 Wireless broadband




 26.1.1 WiMAX




 27. Vietnam




 27.1 Mobile data




 27.1.1 Short Message Service (SMS)




 27.1.2 Multimedia Message Service (MMS)




 27.1.3 Instant Messaging (IM)




 27.1.4 Wireless Application Protocol (WAP)
艾凯咨询集团                                               www.icandata.com




 27.1.5 General Packet Radio Service (GPRS)




 27.1.6 Enhanced Data for GSM Evolution (EDGE)




 27.2 Mobile content and applications




 27.3 Wireless broadband




 27.3.1 Satellite Internet




 28. Glossary of Abbreviations




 亚洲,移动数据,无线宽带,Asian,Mobile Data,Wireless Broadband
艾凯咨询集团   www.icandata.com
艾凯咨询集团                              www.icandata.com



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