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2010FallPresentationPPT

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									Fall 2010 Meeting
ALUMNI ASSOCIATION BOARD OF DIREC
ALUMNI CONSTITUENCIES COMMITTEE
                           Class of 1960 anniversary giving 
                                  2.1 Million Dollars




  Over 280 registrants
A new class giving model
  Old Guard induction


                                                               3
                ALUMNI CONSTITUENCIES
               FALL 2010 CLASS REUNIONS

       Event                      Date

Class of ’85                 September 10-11
Class of ’75                 September 17-18
Class of ’65                   October 8-9
Class of ’60                  October 14-16
Class of ’70                  October 22-23
Class of ’80                  November 4-5
Young Alumni (six classes)   November 26-27

                                               4
                      FALL 2010 COLLEGE AND 
                     OTHER CONSTITUENCY EVENTS
           Event                                              Date
Corps of Cadets Homecoming                                September 11
College of Engineering Homecoming                         September 11
College of Agriculture & Life Sciences Homecoming         September 18
College of Liberal Arts & Human Sciences Homecoming        October 9
College of Science Homecoming                              October 9
College of Veterinary Medicine Homecoming                  October 16
Pamplin College of Business Homecoming                     October 23
Graduate School Homecoming                                November 4
College of Natural Resources and Environment Homecoming   November 4
College of Architecture & Urban Studies Homecoming        November 27
Multicultural Alumni Reunion                              November 27


                                                                         5
FALL EVENT REGISTRATION




                     6
                SPRING & SUMMER 2011 EVENTS
                               Event                                      Date
Food for Thought:  Entertaining with Fine Wine and Creative Cuisine   February 18-20
Focus on Photography:  Learn from the Masters                          March 25-27
Old Guard Reunion                                                       May 25-27
Sustainability in Agriculture and Natural Resources:  Gardening,       June 16-19
Urban Forestry, Crops, Livestock, and Food Safety
Off Off Broadway:  A Behind the Scenes Look at Theatre Arts              July 1-3
A Day in the Life of College Admissions                                 July 29-30
Steppin’ Out at Summer Around the Drillfield                            August 4-7




                                                                                       7
ALUMNI CONSTITUENCIES




          Meet our Constituency Staff
JAMIE LUCERO, DIRECTOR OF ALUMNI RELATIONS AND AMBASSADOR PROGRAM,
                               EVENTS
                   COLLEGE OF AGRICULTURE AND LIFE SCIENCES

             Director of Alumni Relations                                                    Director of Ambassador Program

                                                                                   Ø Thirty five Ambassadors serve the college by 
Ø Coordinate all activities of the College Alumni 
                                                                                     assisting undergraduate recruitment efforts, alumni 
  Organization (CALSAO) and its Board of Directors
                                                                                     activities, and career fairs
Ø Assist board in organizing annual Scramble for                                   Ø Develop leadership and team-building activities
  Scholars golf tournament
                                                                                   Ø Host Welcome Social for incoming freshman and 
Ø Plan and travel to alumni regional events in the                                   transfer students (250+ in attendance)
  Commonwealth featuring speakers from campus and 
  highlighting off-campus facilities and programs                                  Ø Service and agricultural educations projects for the 
                                                   B.S. 1999 (Animal Science)        community
Ø Plan annual Alumni Awards Weekend               University of Central Missouri
                                                   M.S. 2001 (Animal Science)                  Coordinator of Special Events
Ø Coordinate marketing efforts of CALSAO through     Kansas State University
  online and print media outlets and displays                                      ØPlan annual Scholarship Banquet for donors and 
                                                                                   students (400+ in attendance each year)
Ø Cultivate and secure sponsors for various events; 
  cultivate donors for CALSAO endowment funds                                      ØPlan annual Fall Kickoff Picnic for students, faculty, 
                                                                                   and staff (1000+ in attendance each year)
Ø NEW!  Introduced “Virginia Agriculture” tent at 
  2010 CALS FALL FEST Homecoming Celebration                                       ØPlan annual Outstanding Senior Luncheon and assist 
  featuring exhibitors from agricultural organizations                             with college Commencement Ceremony
  and commodity groups along with departments and 
                                                                                   ØAssist in planning college and departmental special 
  student organizations                                                            events and dedications
Ø Assist departments in planning anniversaries  and 
  with print and e-mail communication with alumni

Ø Collaborate with Recruitment Coordinator to develop 
  materials for board’s assistance in recruitment and to 
  develop the Young Alumni Network
                  JAN WILSON, DIRECTOR OF ALUMNI RELATIONS AND CAREER SE
                      FOR THE COLLEGE OF ARCHITECTURE AND URBAN STUDIE
          Director of Alumni Relations                                                             Director of Career Services
Ø Plan and oversee all special events for the                                         Ø Develop and encourage stronger relationships 
  college including research symposiums, lecture                                        between CAUS and VT Career Services to increase 
  series, awards ceremonies, celebrations of high                                       Career Services presence within the College
  achievement, new faculty gatherings, new 
  program launches , new facility introductions,                                      Ø Increase student awareness of unique career 
  and retirement galas                                                                  development information and employment 
                                                                                        opportunities using all available resources at VT
Ø Coordinate and oversee all college events and 
  alumni receptions in conjunction with regional,                                     Ø Serve as first and main point of contact to key 
  national and international conferences  and                                           stakeholders within CAUS to communicate and 
  competitions (including travel to select events)                                      promote VT Career Services Program goals
                                                         B.A. 1978 (Sociology)
Ø Serve as member of College Diversity               University of NC at Greensboro
                                                                                      Ø Meet with select recruiters to enhance relationship 
  Committee and College Recruitment Sub-              A.O.S. 1995 (Culinary Arts)       between employers and CAUS Dean, Associate 
  Committee                                           California Culinary Academy       Deans, School Directors, Department Heads, 
                                                                                        Faculty and Students
Ø Recruit, interview  and  select CAUS Student 
  Ambassadors and serve as their Faculty                                              Ø Receive and review  requests for Career Services  
  Advisor                                                                               workshops and coordinate requested workshop 
                                                                                        sessions for CAUS students and faculty
Ø Promote alumni events and news on the 
  College website, Bi-annual Online Magazine 
  and numerous department newsletters
       CAROLYN BAIN, DIRECTOR OF ALUMNI RELATIONS
       VIRGINIA TECH COLLEGE OF ENGINEERING


Ø Coordinate alumni and special events for    Ø Promote alumni activities through 
  the College of Engineering Dean’s Office      the engineering website, monthly 
  and Development.                              newsletter and other publications.
Ø Assist the College of Engineering’s 12 
  departments with planning, coordinating 
                                              Ø  Assist with the fall and spring Dean’s 
  and attending reunions, department 
                                                Advisory Board meetings, the 
  anniversary events and other special 
                                                Committee of  100 and the Academy 
  events.
                                                of Engineering Excellence.
Ø  Serve on the College of Engineering’s:
    •Administrative Committee
    •International Alumni Board               Ø I am committed to serving the 
    •Commencement  Committee                    College of Engineering’s 56,000+ 
    •Advancement Committee                      alumni and  maintaining their ties         B.S. 1996 (I/O Psychology)
                                                                                           High Point University
                                                to the college, the university and 
                                                the alumni association.
                          KELLIE T. WELLS, DIRECTOR OF ALUMNI RELATIO
                           COLLEGE OF LIBERAL ARTS & HUMAN SCIENCES
                            Director of Alumni Relations

Ø Oversee the College of Liberal  Arts and Human Sciences Alumni Advisory Board

Ø Serve as the facilitator of the CLAHS Alumni Advisory Board scholarship 

Ø Sit on various departmental alumni boards

Ø Responsible for promoting alumni events on both the College website and in 
  newsletters and magazines

Ø Plan all special events for the college including retirement , new faculty, new programs, 
  grand openings, departmental anniversaries, etc.

Ø Conduct all personal correspondence with alumni through mailings, email, and phone 
  calls

Ø Assist with the CLAHS Student Ambassador Program

Ø Oversee award nominations
Ø Assist in planning CLAHS development events 
Ø Serve as liaison with the university on major events for the entire alumni population 
  including an Old Guard Reunion in May and assisting with special events throughout 
  the year
                           LANE GUILLIAMS, DIRECTOR OF ALUMNI RELATI
                           COLLEGE OF NATURAL RESOURCES & ENVIRONM
                Director of Alumni Relations

Ø   Plan and travel to alumni receptions in conjunction with 
    college alumni events (regionally and nationally)

Ø   Assist with planning of annual student event - Mudbass

Ø   Work with CNRE Student Ambassadors at alumni events

Ø   Serve as coordinator and chair for Alumni Board 
    programs (mentor program and ambassador program)
                                                                     B.S. Virginia Tech
Ø   Responsible for promoting alumni events on both the         M.A. University of Oklahoma
    College website and in printed CNRE Newsmagazine

Ø   Serve as Secretary of the CNRE Alumni Board
                                      Bonnie Gilbert
                                Director of Alumni Relations

M.A. 2000 –Virginia Tech
Adult Learning /Career
      Development

Ø Serve as member and advisor to 6 Pamplin Advisory Boards
    ü Pamplin Advisory Council; Accounting & Information 
       Systems Alumni Board; Finance Alumni Advisory Board;
       Hospitality & Tourism Management Advisory Board; 
       MBA Alumni Advisory Board; Management Alumni 
       Advisory Board
Ø Promote alumni events on College and Alumni websites, newsletters 
  and magazines
Ø Assist several student organizations in planning and promoting events 
  on campus and off-campus. 
Ø Serve as Faculty Advisor to National Society of Collegiate Scholars 
  and Hospitality  Management Association
Ø NEW! Secured funding to provide 3 corporate sponsored student 
  recruiting & alumni gathering tailgates
Ø Develop and promote Wachovia and BB&T Speaker Series – including 
  Recent Alumni Award recipient speaker
Ø NEW! Developing Wine and Food Pairing Weekend & Beer 
  Tasting/Silent Auction 
Ø Plan and coordinate multiple offsite alumni dinners/receptionsfor 
  Pamplin Development team. Locations to include: Atlanta, NYC, 
  Chicago, Arizona, Charlotte/Raleigh, Northern Virginia, Virginia 
  Beach, Florida and Richmond
                       ROBIN JACKSON, DIRECTOR OF ALUMNI RELATIONS
                                COLLEGE OF SCIENCE
Ø Committed to serving the college’s alumni                                         Ø Serve on the Executive Committee of the college’s 
  base and continually striving to strengthen the                                     student based Dean’s Leadership Council.
  bond between our alumni, the college, and the 
  university.                                                                       Ø Serve on the Editorial Committee of the College of 
                                                                                      Science magazine.
Ø Serve as a member of the College of Science 
  Advancement Team, working in conjunction                                          Ø Serve as the Alumni Association’s representative 
  with our Development and Communications                                             to the Alumni Award for Research Excellence 
  office to steward and promote our alumni.                                           committee.

Ø Coordinate alumni and special events for the                                      Ø NEW! Continuing the momentum of the 
  College of Science Dean’s office.                           B.S. 1974               university’s $1 billion fundraising campaign, after 
                                                     University of North Carolina     its completion, by working with our Development 
Ø Assist the College of Science departments                  Chapel Hill              office to host a series of regional alumni events.
  with planning and coordinating lectures,                 M.A.L.S. 2002
  advisory board meetings, reunions, and other         East Tennessee State         Ø NEW! Planned and coordinated a ‘Celebration of 
  special events.                                             University              Excellence’ luncheon to celebrate the talent within 
                                                                                      the college and honor those whose support makes 
Ø Plan and coordinate fall and spring Dean’s 
                                                                                      their success possible.
  Roundtable Advisory Board meetings.
Ø Promote alumni activities through the college                                     Ø NEW! Establishing a Recent Alumni Network in 
  website, departmental newsletters, college                                          order to broaden our focus to garner more 
  magazine, and student organizations.                                                involvement with our recent alumni, both 
                                                                                      undergraduate and graduate.
                       LYNN YOUNG , DIRECTOR OF ALUMNI RELATIONS AND STUDENT AF
                        VIRGINIA-MARYLAND REGIONAL COLLEGE OF VETERINARY MEDIC

           Director of Alumni Relations                                                          Director of Student Affairs

Ø   Plan and travel to alumni receptions in                                         Ø Responsible  for coordination of Vet College Tours
    conjunction with National Veterinary 
    Associations (regionally and nationally)                                        Ø Direct the VM Recruitment Program – Vet 
                                                                                      Students visit high schools with a diverse minority 
Ø   Cultivate and secure sponsors for various events                                  and/or rural student populations to speak about 
    (up to $10,000) annually                                                          various careers in veterinary medicine

Ø   Serve as Secretary/Treasurer of the VMRCVM                                      Ø Responsible for Prospective Student Weekend in     
    Alumni Society Board of Directors                B.S. 1989 (Business Ed.)         conjunction with the annual Open House 
                                                   M.A. 1995 (Student Personnel)      (attracting over 1000 participants)
Ø   Responsible for promoting alumni events on both        Virginia Tech
    the college website and in newsletters and                                      Ø Responsible for coordination of week-long    
    magazines                                                                         freshman student orientation program 

                                                                                    Ø Liaison to the Edward Via Virginia College of     
Ø   Plan all special events for the college including 
                                                                                      Osteopathic Medicine
    retirement, new faculty, new programs, etc.
                                                                                    Ø Approve outside speakers on behalf of student     
Ø   NEW!  Plan continuing education programming                                       clubs and work closely with student leadership     
    throughout Virginia                                                               (Class Officers and Club Presidents)

Ø   NEW:  Currently collecting Corps stories for 
    inclusion in the Corps Review
                        COLONEL ROCK ROSZAK, USAF (RETIRED)
                     ALUMNI DIRECTOR, VIRGINIA TECH CORPS OF CADE
            Alumni Responsibilities                                                         VTCC Staff Responsibilities

Ø Conduct the annual Corps Homecoming event                                    Ø Full-time resource responsible for a variety of staff 
                                                                                 functions
Ø Conduct the annual Highty-Tighty Reunion in 
  conjunction with 50th reunion weekend                                        Ø Assist in leadership and values training to cadets

Ø Manage a comprehensive donor support and                                     Ø Manage all Corps scholarships (~$1.5M annually)
  recognition program
                                                                               Ø Primary liaison with the VT athletic department 
Ø Plan for and execute one VTCC alumni event      B.S. 1971 (Business Mgt)       (including flyover coordination)
  for each class reunion                                Virginia Tech
                                                 M.A. 1978 (General Studies)   Ø Manage VTCC partnership with MCPS for county 
Ø Publish three issues of the Corps Review        Texas Christian University     Winning Choices character program
  annually
                                                                               Ø Assists in public affairs function for the VTCC, 
Ø Travel to alumni chapters to provide VTCC                                      including VTCC page in each VT Magazine
  updates
                       LAURIE BROGDON , DIRECTOR OF MULTICULTURAL ALUMNI PR
                           VIRGINIA TECH OFFICE FOR DIVERSITY & INCLUSION
                 Program Purpose
                                                                                                   Alumni Responsibilities
Ø Build mutually beneficial relationships 
  between multicultural alumni and the                                              Ø Manage Multicultural Alumni Advisory Board
  university                                                                        Ø Plan constituency group reunions  
Ø Coordinate special outreach projects aimed at 
                                                                                    Ø Host regional alumni programs and events in Richmond, VA 
  engaging alumni in university and alumni 
                                                                                         Beach & Northern VA
  relations
Ø Assist members of multicultural alumni                                            Ø Secure corporate sponsorships for programming efforts
  constituent groups to maintain connections                                        Ø Serve as liaison to university committees including:
  with the university                                                                   ●University’s Council for International Affairs (UCIA)
                                                     B.A. 2004 Communication                     
                                                           Virginia Tech                ●Undergraduate Student Taskforce on Race
               Alumni  Responsibilities
                                                                                        ●MLK university planning committee
                                                     M.A. 2011 Communication                               
                                                           Virginia Tech            Ø Assist in donor cultivation and stewardship activities
Ø   Organize mentoring program to connect 
                                                                                    Ø Collaborate with over 20 university departments/units to 
    alumni with current and prospective students
                                                                                         build connections with alumni
Ø   Plan regional yield events for underrepresented 
                                                                                    Ø Implement the Diversity Strategic Plan in programming 
    high school students and parents.
                                                                                         model
Ø   Organize alumni admissions ambassadors 
    program
Ø   Plan “Legacy Through Leadership” speaker 
    series for current students 
                      GWEN HARRINGTON, ASSISTANT DIRECTOR FOR ALUMNI RELA
                       YOUNG ALUMNI, TRAVEL AND SENIOR TRANSITION PROGRA

                                                                                  Ø Oversee development and ongoing management of 
Ø Oversee and coordinate the Virginia Tech                                          the Hokie Nation Network (HNN), an exclusive 
  Alumni Association (VTAA) Travel Program                                          professional networking site for Virginia Tech 
Ø Provide oversight of reunion and special events                                   alumni, students, faculty and staff
  including class reunions using effective                                        Ø NEW! Manage Young Alumni Mixers to help 
                                                                                    NEW! 
  planning, marketing and leadership                                                engage alumni in regional events
Ø Create and manage projects, activities, and                                           ØTwo mixers were in partnership with the  
  events that facilitate Student Transition and                                         Director of Multicultural Programs and 
  Young Alumni constituency programs                                                    Services to reach a more diverse group
                                                       B.S. 2001 (Psychology)
      Ø Speaker Series - Virginia Tech for life       Pursuing a degree in MIT    Ø NEW! Recruit Young Alumni Chapter Chairs.  1st 
                                                                                    NEW! 
      Ø Grad Fair                                           Virginia Tech
                                                                                    chair in New Jersey – Christina Smith
      Ø Grad Bash
      Ø  Senior Mailing                                                           Ø NEW! Develop new HokieZone agreement with 
                                                                                    NEW! 
      Ø Student Recognition Banquet                                                 the bookstore to help support the Student Alumni 
      Ø Reading Day Study Sessions                                                  Associates (SAA)
      Ø Essential Europe – Grad Trip
                                                                                  Ø Advise, recruit, and mentor the student organization, 
Ø Responsible for promoting  young alumni,                                          Students Today Alumni Tomorrow (STAT).  
  travel and student programs in various 
  marketing materials including websites, 
  magazines, etc.
ALUMNI CHAPTERS COMMITTEE
              2010 CHAPTER OFFICERS FORUM
•   160 total participants – 95 chapter officers – 43 chapter areas
•   Seattle & San Antonio Chapters traveled the furthest distance
•   Six Board members present:
         Curry Roberts                        Greg Merritt
         Kendley Davenport                    Nick Moga
         Pam McConnell                        Mark Lawrence
•         

•   Discussion Highlights:
•   Engaging Alumni Across Generations
•   University & Diversity Strategic Planning
•   Introduction to new Scholarship Gateway program
•   Alumni Career Resources
•   Legislative Advocacy



                                                                      23
                            CHAPTER OFFICERS FORUM
    Chapter Awards
                                                             Outstanding Chapter Awards
•   49 Outstanding Chapter Awards
                                                      60
•   14 Chapter Achievement Awards                     50
                                                      40
•   Most Improved Chapter:                            30
    New Jersey                                        20
                                                      10
•   Outstanding New Chapter:                           0
    Western North Carolina



                                                           03

                                                                04

                                                                     05

                                                                          06

                                                                                07

                                                                                     08

                                                                                           09

                                                                                                   10
                                                       20

                                                             20

                                                                  20

                                                                        20

                                                                              20

                                                                                   20

                                                                                         20

                                                                                              20
•   6 Superlative Awards:
    Outstanding Community Service:               National Capital Region, Capital Area Food Bank
    Outstanding Event:                           Alleghany Highlands, Blue-Gray Banquet
    Outstanding Fundraising Event:               Denver, Wine Tasting and Silent Auction
    Outstanding Golf Tournament:                 NC Triad, Carroll Dale Charity Golf Tournament
    Outstanding Scrapbook:                       National Capital Region
    Outstanding Website:                         New York City, marooneffect.org


                                                                                                        24
CHAPTER OFFICERS FORUM
  Outstanding Chapter Volunteer
           Jill Heyman
         NC Triad Chapter

   Outstanding Chapter Officer
            Marvin Boyd
  National Capital Region Chapter




                                    25
     19




                                 100
                                            150
                                                       200




                       50

                  0
        99
           -0
     20       0
        00
           -0
     20       1
        01
           -0
     20       2
        02
           -0
     20       3
        03
           -0
     20       4
        04
           -0
     20       5
        05
           -
     20 0 6
        06
           -
     20 0 7
        07
           -
     20 0 8
        08
     20 0 9
           -                                                      # Scholarship Awards
        09
           -
     20 1 0
        10
           -1
              1




     19
                                                                                                                                                        2010-2011




                                 $100,000
                                            $150,000
                                                       $200,000




                       $50,000

                  $0




        99
     20 -0 0
        00
     20 -0 1
                                                                                                           for a total of $185,200




        01
     20 -0 2
        02
     20 -0 3
        03
     20 -0 4
        04
                                                                                                                                                     CHAPTER SCHOLARSHIPS




     20 -0 5
        05
     20 -0 6
        06
     20 -0 7
                                                                  Award Amount




        07
     20 -0 8
        08
     20 -0 9
        09
     20 -1 0
        10
           -1
                                                                                         63 Chapters awarded 162 scholarships to incoming freshmen




              1
26
            CHAPTERS AND CLUBS

               36 In-State Chapters and Clubs
 Contacts needed for Blue Ridge, Charlottesville and Piedmont

        99 Out-of-State Chapters and Clubs (42 States)
Contacts needed for Arkansas, Indianapolis, Southern Maryland,
            Starkville, Oklahoma and Morgantown




                                                                 27
             SPRING 2010 TELECONFERENCES
                  AND OPEN FORUMS
      Date                                 Topic
Wednesday, January 13th        Golf Tournament Best Practices
Tuesday, January 20th        Diversity Programming in Chapters
Saturday, January 30th             Winter Officer Training
                                  2 Hour Web Conference
Thursday, February 4th       Scholarships & Financial Aid Update
Tuesday, February 16th        Community Service Programming
Thursday, March 4th           Electronic Chapter Development
Thursday, April 1st           Marketing & Publicizing Chapters
April/May 2010            Three Open Forums Based on Chapter Size
July 2010                           New Officer Training
                                Two 2-Hour Web Conferences




                                                                    28
                                     Pinehurst Chapter
                                Hokies for a Hungry Sandhills
                                          food drive



50 chapters participated in community service projects in 2009-2010
 7
Ø chapters held their first community service event
ØIncrease of nearly 25% in number of service projects from 82 to 101

Goal for 2010-2011 is to have each chapter participate in a community
service project at least once during the year

Ut Prosim Update, an on-line newsletter meant to connect service among
alumni and students.
ØPublished 4 issues

                                                                         29
           CHAPTERS COMMITTEE FOCUS
                 2010-2011

• Develop strategies to engage Alumni Board members
  more involved with local chapters.
• Develop ways to connect current students with local
  alumni chapters.
• Improve communications support to our chapters.




                                                        30
ALUMNI SERVICES & COMMUNICATIONS COMMITTEE




 ALUMNI SERVICES
                                                     REVENUE
                                                          2007/08    2008/09      2009/10     2009/10      2010/11 
                                                            Actual     Actual    Projection     Actual    Projection
Merchandising/Tour Revenue                                                                                      
     Acirris (Alumni Lamp)                                   $360        $0         $350           $0        $100
     Waterfield (Online Banking)                            $7,283     $6,030      $5,800       $2,705        n/a
     AIA (Insurance Program)                               $59,041    $68,807     $75,000      $75,125     $80,000
     Alumni Tours                                          $26,820    $20,070     $15,000      $12,882     $18,000
     Class Ring Commission                                                        $60,000      $64,050     $90,000
     Commemorative Brands (Announcements/Rings)            $26,840    $17,856      $1,000       $1,707      $1,000
     Cut In Stone Pictorial                                $14,690     $1,940      $1,000        $730        $400
     LaHart Catalog                                           n/a      $2,652      $3,000       $1,959      $2,000
     Legendary Teams Seminars                                 n/a      $1,617        n/a         $507         n/a
     Moseley Prints                                          $220       $605        $300         $105        $150
     On Campus Marketing (Old Diploma Frame Vendor)        $14,184    $14,270        n/a          n/a         n/a
     Standard Chairs (Captains Chairs)                     $14,018     $8,784      $6,000       $7,383      $6,000
     University Frames                                        n/a     $16,630        n/a         $218         n/a
     Virginia Tech Magazine  Ad Revenue                    $44,000    $54,500     $35,000      $27,000      $7,500
            New Programs:                                                                                       
            Eric Fitzpatrick - Game Day                                            $2,500       $2,472      $2,500
            Commemorative Brands (Letterman Jackets)                               $2,000       $2,184      $2,000
            Hokie Bird Coffee                                                        n/a          $40        $250
            Bookstore: Frames/Announcements                                       $50,000      $50,000     $50,000 
            Bookstore Partnership (Advertising/Sponsor)                                                    $25,000
                                   Total:                 $207,457   $213,761    $256,950     $249,067    $284,900
       UNIVERSITY BOOKSTORE PARTNERSH

Ø New strategic partnership with University Bookstore

Ø Receive $50,000 from Bookstore for partnership in 
  Graduation Invitations and Diploma Frames

Ø Receive $25,000 from Bookstore for advertising and 
  sponsorships




                                                        33
     “GAME DAY” & “GAME NIGHT” PRINT 
          BY ERIC FITZPATRICK


Ø 18” X 24” Print
Ø Receive $25 for each 
  print sold
Ø Retails for $65
        ALUMNI CAREER RESOURCES PROGR

• Consultant  hired effective Sept 1st and is housed two days a week 
  in Holtzman Center.  
• Focus areas of the program are:
    § Website  – www.alumni.vt.edu/career -Revamped with content for alumni 
      looking for jobs or changing careers.  Includes assistance with networking, 
      interviewing, resume writing, etc. Webinars on relevant career topics  and  
      ideas are included.  
    § Marketing – A job board containing numerous job openings on Hokie
      Nation Network is critical in serving our alumni career needs. Marketing 
      campaigns and incentive programs  are currently underway  to populate the 
      Hokie Nation Network with additional alumni profiles and job postings  by 
      employers.
    § Personal assistance – responding to phone calls and emails from alumni 
      and recruiters, presenting  the program at chapter events where career related 
      topics are featured, and creating  articles and newsletters to inform Hokies 
      about the program are  key success factors .
               SIMILARITIES AND DIFFERENCES IN
     ALUMNI CAREER RESOURCES PROGRAM AND VIRGINIA
                       SERVICES

     qAlumni Career Resources
        §  Supports all Virginia Tech alumni 
        § Job postings for experienced personnel are featured on “Hokie 
          Nation Network”
        § Counseling services are referred to trained career counselors
     q VT Career Services
        §  Supports Virginia Tech students and recent grads
        § Job postings for university hires are primarily featured on 
          “Hokies4Hire”
        § Career counselors are available for on-campus sessions
Collaboration with VT Career Services, sharing information on relevant programs for 
both audiences, and maintaining synergy and communication is important to provide 
alumni with beneficial services.
          ALUMNI CAREER RESOURCES PROGR

Any questions, concerns, ideas, suggestions, and/or needs regarding 
career resources should be sent to:

                           Nancy Brittle
                         nbrittle@vt.edu
                       Office 540-231-8901
                       Cell  540-553-1013

                    www.alumni.vt.edu/career
          COMMUNICATIONS SUMMARY
                           2009 - 2010            2010-2011
                        (July 1 - June 30)   (July 1 – August 31)


Ø No. Mailable Alumni       195,990                202,404 
Ø Website Hits              175,616           12,351 (July only) 
Ø Printed Pieces               273                    40
Ø E-mail sends                 521                   179 
Ø Outsourced Pieces            122                   14
Ø Web Work/Updates             205                   22
Ø HNN Registrants                                   8,417
Ø Facebook Fans                                     8,783
                     COMMUNICATIONS SUMMARY
                HIGHLIGHTS OF PUBLIC RELATIONS INITIATIVES


•   New Student Orientation                   •   Alumni Open House during Seniors
•   Career Fairs                                  Movin’ On
•   Parent Newsletter                         •   Gobblerfest
•   Hokie Focus                               •   VT NetLetter
•   “What’s In Store” (University Bookstore   •   Collegiate Times
    publication)                              •   Organization Presentations
•   VT Magazine                               •   Listserv’s (RA, Student Organizations
•   Press Releases
•   Features in local newspapers
              VIRGINIA TECH MAGAZINE




Spring 2010         Summer 2010   Fall 2010
 16 pages             8 pages      8 pages
•   The Hokie Nation Network (HNN) is a free professional networking site
    designed exclusively for Hokies
•   Users will be able to post career opportunities, while those seeking
    employment can share their resumes and promote their skills
•   Information on programs of the Alumni Association, colleges and departments,
    student organizations, and on-campus and off-campus activities
•   Total Hokie Nation Network Registrants: 8,417




                                                                               41
LEGISLATIVE ADVOCACY UPDATE
• Degree Attainment, Financial Aid and Workforce 
  Training Committee
• Implement Innovation and Cost Containment 
  Committee
• Regional Strategies/Partnerships for Research and 
  Economic Development

The Virginia Higher Education Opportunity Act of 2011
     TJ21- Top Jobs Higher Ed Legislation
               TJ21- 3 MAJOR COMPONENTS



Capturing Virginia’s
Economic Opportunity:

• Fueling economic growth 
   ü Estimated economic impact of 100,000 additional degrees by 2025
• Preparing Virginian’s for top job opportunities
   ü STEM Degree Initiatives and Marketplace Demands
• Public-Private Research Initiatives
          TJ21 MAJOR COMPONENTS CONTINUED
Reform-Based Investment:

• Optimizing utilization of physical and instructional resources

• Using technology-enhanced instruction to deliver great value
   ü Virtual Departments, Online Courses, and Electronic Textbooks


• Creating innovative and economical degree paths
   ü Community college transfer programs, expedited degree options


• Continuing the success of Systemwide Restructuring
         TJ21 MAJOR COMPONENTS CONTINUED
Affordable Access: Forging a New Funding Model
• Predictable, Reliable, and Sustainable
   ü Reducing drastic funding swings in state funding 
• Increased access for Virginia students
   ü Per-student funding to incentivize and support growth
• Increased need-based financial aid
   ü Alleviating middle-income squeeze
• Rainy Day Fund
   ü Guarding against tuition spikes in the future
           TJ21 FUNDING MODEL


Incentives for Economic Impact and Innovation

          Need-Based Financial Aid

   Per-Student Enrollment Growth Funding

      Basic Operations and Instruction
          VIRGINIA TECH LEGISLATIVE ADVOCAC

    Our Charge:
   To help alumni 
    become more                      Virginia Tech 
   knowledgeable                    Hokies for Higher 
   concerning the                     Education on 
University’s needs that                Facebook
   can be met best 
    through state                            Virginia Tech 
  appropriations or          Virginia Tech 
                                            Hokies for Higher 
    federal grants           Government 
                                               Education 
                               Relations 
                                               Quarterly 
                           Advocacy Network
                                               Newsletter
  How can we best
accomplish this goal?
Hokies for Higher Education Newsletter   VT Legislative Advocacy
             VIRGINIA TECH LEGISLATIVE ADVOCAC
To encourage support for the programs of the University by
   elected representatives at the state and national levels
     through a “Hokies for Higher Education” network

    •    Organize activities at the Chapter and Regional Levels

    •     Encourage the creation and fostering of relationships
                       with elected officials

•       Promote a dedicated “Hokie Day” for visits by volunteers
            to the General Assembly (January 27, 2011)
     HOKIE DAY 2010




HOKIE DAY 2011: January 27th, 2011
FOR ADDITIONAL INFORMATION

           Ralph Byers
    byers@vt.edu 540-231-7111
        Elizabeth Hooper
   ehooper@vt.edu 804-786-1604

Virginia Tech Government Relations
     www.govrel.president.vt.edu
     Virginia General Assembly
        http://legis.state.va.us/ 
STUDENT PROGRAMS COMMITTEE
STUDENT ALUMNI ASSOCIATES
• Support for Fall Alumni Association Events
• Hokie Hi! Welcome Back Picnic – “Tunnel Guards”
• Gobblerfest Event (downtown Blacksburg near Squires)
      - Class of 2012 Kick-off Concert (capacity crowd)
      - Student Organization Fair (SAA, Class Programs)
      - SAA Spirit Rally
• Fall Retreat at SELU (Radford University) on September 26
• Spirit Rallies – September 17, October 15 (Homecoming), November 3
• Float in Blacksburg Holiday Parade
• Holiday Dinner for Members
• STAT – Students Today Alumni Tomorrow Initiative
• HokieZone T-shirt sales – over 2,000 sold through University Bookstore
• Bi-weekly meetings
• Promote Hokies Respect
• Early SAA Recruitment Information Sessions in November
• Bylaws Revision 
CLASS PROGRAMS
• Classes of 2010, 2011 and 2012 Ring Sales
• Class of 2010 Fall Commencement Planning
• Class of 2008 and 2010 Class Gift – Columbarium on grounds of Alumni Center
• Class of 2011 Class Gift – Dedication of Big Ring in Squires Atrium
• Class of 2011 Commencement Speaker Selection
• Class of 2012 Class Gift Planning
• Class of 2012 Kick-Off Concert 
      Class Sponsor: Dr. Edward F.D. Spencer
• Class of 2012 Game Day at Lane Stadium – September 18
• Class of 2012 Ring Premiere – October 5
      featuring the Charles M. Forbes ʼ49 Collection
• Class of 2013 Leadership Team Application Process and Information Sessions
• Class of 2013 Leadership Interviews
• Class of 2013 Ring Design Process
• Class of 2013 Leadership Team Retreat
• Class of 2013 Dinner hosted by Tom Tillar for officers and design committee
• Class Election Information Session for Class of 2014
STUDENTS TODAY ALUMNI TOMORROW INITIATIVE
•     Integration of STAT message into SAA
•     Promote the Alumni Association services to students, student organizations, senior classes, 
      etc.
• Engage students and young alumni with speaker programs, workshops, and seminars
• Train SAA to effectively promote the Alumni Association
• Develop and implement programs to area chapters and encourage their involvement with 
      undergraduate students, with the goal of securing a connection with the Alumni  
      Association
• Promote Grad Fair and Virginia Tech for Real Life Speaker Series in both fall and spring 
      semesters
• Fall Programs:
      - Grad Fair
      - Virginia Tech for Real Life Speaker Series
      - Senior Mailing

								
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