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Mobile TV Breaks Free! Introduction Confidential and Proprietary Management Team Experienced Mobile TV Experts Founder & CEO • 12 year veteran of the mobile industry spanning carrier, infrastructure, and mobile TV applications companies. • Former Vice President of Sales-North America IKIVO (Mobile TV company) • Sold and built first 2G GSM (T-Mobile), and first 3G UMTS/HSDPA (AT&T) wireless network during tenure at Nortel and Nokia-Siemens Networks. • Relationships with Handset OEM’s, Carriers, and Consumer Electronic Companies. Founder, VP of Business Development • Former VP of Sales at Bluestreak Technology (Mobile TV Provider) • Former Executive at TVGuide Mobile TV Division • 10 year veteran of wireless content and mobile TV technology • Past entrepreneurial start-up experience 2 AirCast Mobile, Inc. Summary Company Name: AirCast Mobile, Inc. Offices: Chicago, IL & New York, NY Founded: 2008 Market Opportunity: $9 Billion U.S. Wireless Smart Phone Market Intellectual Property: Patent-Pending Device for Mobile Phones to Receive Mobile TV signals. 3 Problems with Current Mobile TV Model 2 Years after launch the main mobile TV companies have yet to be fully embraced by consumers. Why? High Monthly Subscription Fees (For Acceptable ROI) Limited Handset Choices (Due to Embedded Solutions) Limited “Choice” in Content (TV only) Service Quality (Current Wireless Networks Not Built to Sustain (Prolonged Video Streaming) 4 The Mobile DTV Market (ATSC-MH) 5 Traditional TV Broadcasting HD Digital Broadcasts On July 12, 2009 the U.S. transitioned from Analog to HD Digital Television High-Definition Digital Signal (720p) Utilizes existing TV towers and infrastructure for deployment TV signals covers 99% of the U.S. geography (and part of Canada/Mexico) Broadcast TV has existing in the U.S. for the last 81 years (July 2nd, 1928) By Law, TV Stations must deploy a free TV signal 6 Digital TV Goes Mobile Mobile DTV (ATSC-MH) Realizing the Potential Advertising Revenue Safety Uses Overall Profitability 880 This New FREE Mobile TV Regional and National TV Stations decided to allocate a portion of the Signal is called existing HD broadcast spectrum to mobile devices, and create a new Mobile DTV Mobile TV market. H.264 Video & AAC HE V2 Audio 7 Television Station Groups Who Owns the 880 Local Stations 8 Mobile DTV Footprint Where the 880 Stations Located 9 Where Mobile DTV is Today 33% of U.S. Population Covered! Currently, 65 station groups are deploying Mobile DTV covering approximately 33% of the U.S. population with more to come! 10 Interest In Mobile DTV Magid Media Labs Survey Dec.2009 “Almost 90% of mobile subscribers expressed interest in viewing live, local news programming on the go.” 88% Breaking News Coverage 76% Emergency Reports 75% Weather Information 65% Entertainment Content 44% Live Sporting Events http://www.fiercemobilecontent.com/story/survey-reveals-surprising-interest- local-mobile-tv/2009-12-09?utm_medium=nl&utm_source=internal 11 About 12 Business Structure Two Groups with a Common Goal Business to Business Business to Consumer Handset OEM Focus Direct to Consumer Focus White Label Mobile TV iPhone/iPod/iPad/Blackberry Applications for Android Mobile TV Application with Content Partners Integrated Content Partners EPG Patent Fees App Store, Retail and Online AirCast Patent Fees Distribution Channel “You Pay Us, We Pay Innovative Roadmap for Everyone Else” Applications 13 AirCast Mobile Mission Statement “AirCast Mobile designs, develops and sells innovative hardware and software solutions to enable wireless subscribers to receive and watch live, local broadcast television on their mobile devices for FREE.” Blackberry iPhone/iPod/iPad Windows Mobile Android 14 ‘AirCase” Hardware Solution A case & backup battery that provides content “Patent-Pending” Hardware Receiver Supports ALL Smart Phone Connections Houses Battery, and Chipsets Receives the Over-the-Air Signal Innovative Software Application Attractive, user-friendly mobile client used to view TV broadcast & Program Guide Data Decodes and Displays Mobile TV Stream SVG-based (XML) Application Framework Supports H.264 video and AAC Audio Devices Targeted iPhone, iPad, iPod Touch, Blackberry, and Windows Mobile devices (Actual Client) 15 Our Software Solutions • Proprietary Applications Sold Direct to Consumer – Apple (iPod, iPhone, iPad), Blackberry – Sold via Application Stores – Mobile TV-Only, Mobile TV+Sports, Mobile TV+DVR – Integrated with Content Partners • White-Label Applications Sold to OEM’s – Android, Windows Mobile – Licensed to major CE and Handset OEM’s – Mobile TV-Only, Mobile TV+VOD, Mobile TV+DVR – Bundled with Mobile DTV Accessory Patent (AirCast) – Bundled with EPG Patent Fee Mobile Accessory Data From ABI Research Report In 2009 Consumers spent $55 Billion on Mobile Accessories $40 billion (73%) was spent on after-market accessories 35% ($26.6B) is sold via Carriers Stores 33% ($26.6B) is sold via Big Box Store 30% $26.6B) is sold via 3rd Online Resellers Top 3 Accessories Purchased Case, Battery, Charger 17 Addressable Market 90 Million Existing Smart Phone Users iPhone Android Windows Mobile Blackberry Smartphone Sales Grew by 50% from Feb to Oct 2009* iPhone & Blackberry leading the market *According to ComScore December 2009 Report 18 Product Roadmap More Than Just Free TV More Content = More Value 19 TV-Only Product (Version 1.0) Mobile DTV-Only Product ($99 MSRP) TV-Only Receiver “Dongles” and “Cases” for iPhone, iPod Touch, iPad, Windows Mobile, RIM, and Android Devices. Actual iPhone Application 20 Interactive Product (Version 1.5) Mobile DTV + Services ($99 MSRP) Free TV + Premium Content Streamed Over 3G/wifi Video-on-Demand integration with Content Partners Real Time Voting (Non-SMS for American Idol) Breaking News, Weather, Stock Tickers Data Collection Advertising Revenue 21 Interactive Sports Example Live Sports with value-added stats Watch your Favorite Teams Live with additional info streamed to your phone Sports related information can be displayed and streamed via 3G while the user watches the live sporting event in real-time via Mobile DTV. Get player stats, team standings, breaking news, or follow another game play by play all while watching a live game! 22 DVR Product (Version 2.0) Industry’s First for Smart Phones! ($99 MSRP) New Hardware: Innovative hardware configuration that utilizes a memory card to directly record your favorite programs to the accessory. New Software: Simple user interface to designate shows as “Favorites”, and to set up view future recordings. 1 GB card = 2 hours of Recordings 23 Future Markets New Products / New Markets Global Markets New Features & Products T-DMB (Korea) SD Card Movie Capability 1-Seg (Japan, Brazil) Wimax Capability DVB-H (Ireland, Austria, Spain, Germany) Projector Capability CMMB (China) Touchscreen TV’s 24 Pico Projector Product Projector Business Users ($299 MSRP) Pico Projector Integrated Can be used with Mobile TV, VOD, SD Card Movies, iPhone Video 25 Distribution Channels Direct to Handset OEM Big Box Application Consumer (B2C) (B2B) Retailer (B2C) Stores (B2C) “Entertainment” Best Buy AirCast Packaged Bundles iTunes for OEM’s CostCo Amazon Windows Walmart Marketplace Others Android Market 26 Financial Projections Pro-Forma (B2B + B2C) 3% Smart Phone Market Penetration by Year 6 27 Our Current Partners AirCast Mobile enjoys the support of industry leading companies who share our commitment to the Mobile DTV market. 28 Milestone Achievements 2009 – Fundraising/Prototype Creation 2010 – “TV-Only” iPhone Product Launch, Online Sales, $99 MSRP 2011 – “Interactive” Product, OEM/Carrier Agreement, $45 Wholesale 2012 – “DVR” Product, Big Box Retailer Launch $60 Wholesale 2012 – “Projector” Product, Direct to Consumer $299 MRSP 2013 – Achieve 1 Million Devices Shipped (In Aggregate) 2014 – Achieve 2 Million Devices Shipped (In Aggregate) 29 Early Interest In AirCast On-Going Customer Discussions T-Mobile has expressed interest in our Solution • Ability to offer Mobile TV without ANY network infrastructure investment • Mobile TV is of “high” interest amongst younger demographics. • Can utilize newly launched 3G network to increase 3G ARPU Sprint has expressed interest in our Solution • Sees benefit from a non-embedded solutions (ie accessories) • Can utilize 3G/4G network for interactivity features • Increased Retail ARPU (average revenue per user) LG has expressed interest in our Solution • Committed to showcase our products in national TV commercials Samsung is interest in partnering with AirCast • Interested in licensing our software for Accessories Motorola has expressed interest in our Solution • Entertainment “bundles” to launch new Android Handsets (Cliq, etc) Early Consumer Demand 1500 Pre-Orders taken without knowing price or availability for iPhone product via YouTube. 30 Industry Recognition AirCast Mobile is a finalist for the “Most Innovative and Upcoming Mobile Startup in 2009” Award by the CTIA & MobiTechFest 31 Investment Request In order to lead the marketplace by offering the first mobile accessory that provides TV content; AirCast Mobile is seeking $2 million in startup funding. These funds will use to launch our products, secure an exclusive distribution deal with a major handset OEM or Carrier, and provide the financial backing to be successful in the mobile marketplace. 32 Mobile TV Breaks FREE! To view a demo of our applications please visit: http://www.youtube.com/watch?v=60Qj1dtPLdw http://www.youtube.com/watch?v=ojwFX1V7NTc http://www.youtube.com/watch?v=I9l7XkyahRk 7308 Circle Ave Forest Park, IL 60130 (708-366-8609) 33
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