Inside front cover
Dance Studio Life Magazine
Dedicated to quality dance education
When it comes to print advertising, you want your ad to be seen.
We take pride in the hundreds of letters, emails, and calls from our readers who consistently tell us, “I read your
magazine from cover to cover!”
We live the life.
Dance Studio Life magazine is published by Rhee Gold, a man who is on top of the dance education field. He grew
up as the child of a dance teacher, owned his own schools, and wrote The Complete Guide to Teaching Dance (now
in its second printing). Through his Project Motivate seminars, special appearances, and the DanceLife Teacher
Conference, Gold interacts with thousands of dance educators, school owners, dancers, and students every year. In
planning the relevant and meaningful content in Dance Studio Life, he knows what readers need and want.
Always on the cutting edge
Only a few months ago, Rhee Gold launched DanceLifeTV.com as a high-tech companion to Dance Studio Life
magazine. With hundreds of thousands of viewers from 52 countries viewing original content created by dance
people, for dance people, this new online network has taken the dance field by storm. New channels, special
features, and uploads are constantly adding to the opportunities available to its advertisers.
When you speak to our ad reps, you won’t get a strong-arm sales pitch. You will receive immediate attention by
representatives who focus on great customer service. They are ready to assist you and advise you on the most
productive advertising strategy for your particular company, and nothing more. We want what’s best for you—that’s
how we’ve built such a loyal band of advertisers.
Dance Studio Life Specs and Deadlines
Preferred file format: TIFF.
Also acceptable: EPS, JPEG, PDF, Adobe Photoshop, Adobe Illustrator, InDesign.
Files must be created for CMYK color.
All fonts & linked graphics must be included for formats not in final form.
Resolution of all graphics is 300 PPI (DPI).
Keep all type and important elements within a ½” margin of trim size of your bleed ad.
2-page spread: 16” x 10-7/8”, add ¼” bleed all around if desired
Full page: 8” x 10-7/8”, add ¼” bleed all around if desired
2/3 page, vertical: 4-5/8” x 10-3/16” , add ¼” bleed all around if desired
1/2 page, vertical: 3-1/2” x 10-3/16” (no bleed)
1/2 page, horizontal: 7” x 5-1/16” (no bleed)
1/3 page, vertical: 2-1/4” x 10-3/16” (no bleed)
1/3 page, horizontal: 4-5/8” x 5-1/16” (no bleed)
1/4 page, vertical: 3-1/2” x 5-1/16” (no bleed)
1/4 page, horizontal: 4-5/8” x 3-3/4” (no bleed)
1/6 page, vertical: 2-1/4” x 5-1/16” (no bleed)
1/6 page, horizontal: 4-5/8” x 2-1/2” (no bleed)
Inch ads: 2-1/4” x number of inches
Trim size: 8” x 10-7/8”
Issue Reservations 1st of the mo., Artwork 15th of the mo.
2010 Issue Themes:
All issues will contain general-interest dance stories in addition to the themed content and the following
Readers’ Guide to Advertisers
On My Mind: Editorial by Rhee Gold
Ask Rhee Gold: Advice for dance teachers
FYI: What’s up in the dance community
A Better You: Wellness for dance teachers
2 Tips for Teachers: Ballet pointers from respected teacher Mignon Furman
Teacher in the Spotlight: Reader-nominated teachers of distinction
Thinking Out Loud: A personal experience/opinion column
1,000 Words: Fabulous dance photos
Choreography Connection: What professional choreographers have to say about inspiration and their creative
Page Turners: Notable books (occasional)
Students Speak Out: Student-written essays about dance (occasional)
Humor & Heartstrings: True stories about teaching children (occasional)
January: Global Dance
We’ve gotten great feedback from readers about our global dance content. Dance is the universal language, common
to all cultures yet incredibly diverse. That’s why this issue explores dance that’s outside the American/European
norm of tap, jazz, and ballet. Our stories on dances from around the world offer teachers curriculum options, new
ideas that boost creativity, and ways to stretch their students artistically. Plus: New world music, plus backdrops
suitable for global dances
February: Summer Options
Summer is a uniquely challenging time for school owners. It’s tempting to take time off to recharge, but starting the
fall season with an empty cash box is no picnic. We’ll explore options for survival, both emotional and economic,
and explore summer-related content like dance camps, travel with students, training options for students, and
auditioning. Plus: Our annual roundup of summertime teacher-training programs
March/April: Modern Dance & the Male Dancer
Modern dance—a genre that knows no limits—is everywhere, at colleges and universities, in theaters, and on TV.
We’ll cover influential teachers, explore what’s being offered where, and look at what’s happening in contemporary
dance. We’re pairing this special focus with another one, on men in dance—always a reader favorite! Plus: Modern-
dance technique and performance DVDs
Readers tell us they love our inspiration issue. We look for stories that rekindle the drive to teach and create and
remind us how dance transforms lives. We celebrate the gift of dance in all its forms and highlight teachers who
reach out to those in need. This issue always features stories on people who dance despite—or because of—
obstacles, whether physical, emotional, or economic. Plus: Readers’ choice—music that makes them want to get up
July: Business & Holiday Shows
Our readers are gearing up for the new season this month, and we always offer tons of practical ideas to boost their
businesses and get them off to a smooth start. And they’re thinking about their holiday shows, too—Christmas,
Hanukkah, New Year’s, and beyond—and they’ll be looking for ideas in our pages. Stories on show themes, music
ideas, and staging options keep our readers thumbing through this issue. Plus: Our annual “All Decked Out” feature
of new costumes for holidays year-round
August: Season Opener
One of our biggest issues, this one is packed with essentials that school owners and teachers can’t wait to read about
as they prepare for the new dance season. We cover issues and options regarding the classroom, curriculums,
communication, and business, with helpful ideas and inspiring stories that will keep them reading. Plus: A grab bag
of products our readers will love
September: Competitions & Conventions
The competition and convention industry is a huge part of our readers’ lives, and we cover the topic from a variety
of angles. Competition as education, how to get started in competing, true stories from competitions across North
America—our biggest issue offers more than readers can absorb in one sitting. They’ll pick it up again and again!
Plus: Competitions/conventions at a glance (a state-by-state listing of events)
October: Creativity & Tap Dance
Another big issue, one that appeals to our readers’ creative side. We’ll pair explorations of creativity—a broad topic
with something for everyone—with stories about tap dance, a genre that’s grown into one of the most creative forms
around. Plus: the latest in tap shoes
November: Recital Roundup
Readers rave about our recital content, and this year we’re taking a look at what will put kids, teachers, and school
owners in their best light. For tens of thousands of kids across North America, the recital is their chance to shine.
For teachers, it’s a time of unparalleled creativity. And for school owners, it can be an organizational nightmare. We
cover it all, with fresh ideas, practical survival tools, and creativity boosters. Plus: Our annual staff picks for holiday
December: Jazz & Hip-Hop
Hip-hop is hot, and like jazz, it’s constantly evolving. Our readers say they love our annual jazz focus, and this time
we’re pairing it with hip-hop for a can’t-miss combination. We’ll look at hip-hop’s presence in educational and
performance settings, look to its future, and touch base with some of its biggest advocates. Plus: Jazz and hip-hop
dancewear and costumes
Dance Studio Life Reader Stats (September 2009)
Profile of DSL Readers Percent Ballet 89.0%
548 Respondents (choose all that apply) Modern 35.0%
Private sector 80.6% Jazz 87.7%
Higher education 3.2% Tap 83.5%
High school 8.9% Acrobatics/gymnastics 28.8%
Professional school 10.4% Hip-hop 50.9%
Community or recreational center 10.5% Lyrical 69.5%
Master teacher 10.9% Preschool/creative movement 73.9%
Professional dancer/choreographer 18.0% Ethnic 7.2%
School office manager 8.2% Academic (pedagogy, history, etc.) 4.3%
Dance vendor/merchant 5.6% Physical education 1.4%
Other 15.6% Cheer/drill team 14.4%
Styles of Dance/Activities DSL Readers Teach Percent Zumba 9.8%
548 Respondents (choose all that apply) Pilates 11.4%
Ballroom/social dance 14.0% No 24.8%
Not applicable 1.4% No responses 1.2%
Levels and/or Ages DSL Readers Teach Percent DSL Readers Who Make Decisions About Percent
Competitions and/or Conventions to Attend
548 Respondents (choose all that apply)
Not applicable 16.9%
No responses 1.0%
Number of Competition and/or Convention Percent
Adult 73.1% Events DSL Readers Attend Annually
Professional dancers 13.5% 1 12.2%
Senior citizens 14.9% 2 15.5%
Special-needs students 20.9% 3 20.0%
Not applicable 1.8% 4 14.2%
Years DSL Readers Have Been Teaching Percent 5 8.9%
5 years or fewer 5.1% 6 or more 4.3%
6–10 years 11.1% Not applicable 23.1%
11–15 years 14.4% No responses 1.4%
16–20 years 16.2% DSL Readers Who Produce an Annual Recital Percent
21–25 years 14.2% Yes 95.2%
26–35 years 24.8% No 2.0%
36–50 years 9.8% Not applicable 1.4%
51+ years 1.2% No responses 1.2%
DSL Readers Who Are School Owners Percent DSL Readers’ Average Annual Expenditures on Percent
$999 or less 3.2%
No responses 1.0%
DSL Readers Who Make Purchasing Decisions Percent
About Equipment, Software, Flooring, Ballet $10,000–$14,999 16.7%
$25,000 or more 15.8%
Not applicable 7.4%
Not applicable 13.1%
No responses 1.0%
No responses 2.1%
DSL Readers Who Take Students to Percent
Competitions and/or Conventions DSL Reader’s Who Make Decisions About Percent
No 14.9% No responses 1.2%
Not applicable 5.1%
Dance Studio Life Testimonials
Your magazine is such a great contribution to the dance world. We are very fortunate to be able to read about
celebrations, challenges, humor, inspiration, and lives of other dance teachers and choreographers throughout the
~Sandi Duncan, Hudson, NH
I want to commend you on the success of your magazine. I’m sure you hear this quite a bit, but I’m totally hooked
on Dance Studio Life. I see no need to subscribe to any other dance magazine because I can get all I need and more
from yours. I go back to past issues for ideas and information all the time.
~Shelly Clark-Moore, Pink Slipper School of Dance, Leesburg, GA
I have told more dance teachers about your magazine because it is the very best one out there. I cannot tell you
enough what a great job you are doing. I am a mini advertising person for your magazine in Washington.
~Pennie Bleil, Just for Kicks School of Dance, Port Orchard, WA
[Roslyne, my wife, and I] agree that the magazine looks great and its success is very evident to the experienced eye.
In fact, I am glad not be competing against you. All good wishes for your continued success.
~Bob Stern, former publisher of Dance Magazine, Santa Fe, NM
Your articles are well researched and well written and deserve kudos. I save every issue in its entirety. They are
treasures of information.
~Morwenna Assaf, Art/Dance Academy, Oceanside, CA
Your magazine is so great because you root for all dance instructors from any background and encourage individual
growth. I have a college degree in dance and performed in dinner theaters, but I always felt insecure in comparison
to some acquaintances who performed in professional ballet companies. It took me 10 years to realize that my
capabilities in teaching ballet are vast and I have no reason to feel insecure. Your magazine played a role in my
growth and maturity as a teacher. Thank you.
~Shananne Lewis, Move and Groove Dance Academy, Akron, OH
My wife, Carol Harsell, and I started Kinderdance 29 years ago. We are always on the lookout for exceptional
reading material and your publication, in our opinion, is among the best in our business. Keep up the good work!
~Bernard Friedman, Executive Vice President, Kinderdance, Melbourne, FL
Dance Studio Life Rate Card 09-10
Note: this document needs one more approval before it is final for print, but can be used for layout purposes
1x 3x 6x 10x
2-page spread color 6,890 6,275 5,850 5,360
full page color 3,620 3,290 3,075 2,770
full page B&W 3,050 2,775 2,595 2,375
2/3 Page color 3,150 2,875 2,675 2,460
2/3 Page B&W 2,675 2,440 2,280 2,080
1/2 Page color 2,680 2,440 2,280 2,080
1/2 Page B&W 2,280 2,070 1,930 1,780
1/3 Page color 2,230 2,025 1,890 1,730
1/3 Page B&W 1,895 1,715 1,600 1,465
1/4 Page color 1,990 1,800 1,685 1,545
1/4 Page B&W 1,695 1,530 1,420 1,315
1/6 Page color 1,640 1,500 1,400 1,290
1/6 Page B&W 1,410 1,280 1,190 1095
Per inch color 345 320 300 270
Bind-in card color 1,530
Dance Bag color 150
Ask us about . . .
4-page gatefold ads
Poly bag opportunities
Contact: Rob Adams, National Advertising Manager
How To Reach Us
Insert DSL Logo
P.O. Box 2150, Norton, MA 02766
508.285.6650 or 888.i.dance.9
EDITOR IN CHIEF
Scott A. Oxhorn
National Advertising Manager
508.285.6650 • fax 508.285.3179
508.285.6650 • fax 508.285.3179
10 South Washington St.
Norton, MA 02766
A cool, new way to reach your market and to be part of a groundbreaking resource for dance people worldwide!
For more than a decade, the Rhee Gold Company has been at the forefront of the dance education field. Innovative
articles in Dance Studio Life magazine, groundbreaking seminars designed to inspire teachers and school owners
and improve their business skills—these are just a few examples of what makes our mission unique in the dance
And now, continuing on our pioneering path, we have created a brand-new online resource for dance people
everywhere. With more than 100,000 monthly viewers from more than 50 countries, DanceLifeTV.com has taken
the worldwide dance community by storm.
DanceLifeTV.com is about the heart and soul of dance. It features all-original programming created with two goals
in mind: to inspire viewers to be the best that they can be, and to foster appreciation for the gifts of dance. And
based on the feedback we’re getting from students, dancers, teachers, school owners, and dance enthusiasts around
the world, we’re doing just that.
All commercials run on a rotation on ALL channels for a period of one month. (At press time, there are
eight channels, and more are on the way!)
Commercials are added to the rotation on the 1st or 15th of the month.
New! DanceLifeTV.com viewers can click on your commercial and link directly to your website.
When you contract a commercial on DanceLifeTV.com, you are considered a sponsor. All sponsors receive
a complimentary link (your logo) on the DanceLifeTV.com home page. Sponsors are listed in both print
and online marketing for DanceLifeTV.com.
At press time, DanceLifeTV.com has more than 100,000 individual viewers each month.
At press time, viewers represent more than 50 countries.
To reserve your commercial or for more information, please contact:
National Advertising Manager Rob Adams at email@example.com or 888.i.dance.9 (508.285.6650).
DLTV Rate Card 2009-2010
1x 3x 6x
30 sec. commercial 1,700 1,600 1,500
15 sec. commercial 1000 900 800
10 sec. commercial 700 600 500
Double your commercial views by taking two 15 sec. for the
same rate as a 30 sec. commercials.
Only you could pull off something so cool, so ahead of its time. I have bought two commercials and will be in for
more. You are so vital to our industry and so much bigger than life. All I can say is “Wow!”
~Cathy Roe, Cathy Roe Productions, Santa Fe, NM
DanceLife TV proves that you can’t teach dance without compassion and a sense of humor!
~Nela Niemann, The Blue Ridge Studio for the Performing Arts, Berryville, VA
I just got a link to your new webcast, DanceLife TV . . . what an amazing idea to bring the dance industry and
studios together to gain knowledge and insight! Kudos! I have been reading Dance Studio Life for years now and
can’t wait to see the webcasts.
~Karen Daggett Austin, All That Jazz Dance Studio, Grants Pass, OR
Thank you for your DanceLifeTV! I was truly inspired by your programming and your topics. Thank you for your
vision and insight to share with teachers and dance educators. Your information keeps me going when I do not have
time for myself. You continue to innovate the vision of dance education! Congratulations!
~Mitsie Kraack, Theatre Arts & Dance Alliance, Lithia, FL
Your first DanceLifeTV [show] is great. What a wonderful inspiration for all teachers. I love your positive attitude
in everything you produce. Keep up the inspiration!
~Cassandra Lacey, Swift Creek Academy of the Performing Arts, Midlothian, VA
I just finished watching DanceLifeTV and I absolutely loved it! Thank you for continuing to inspire, educate, and
inform dance teachers.
~ Tammy Bolduc, North Shore Dance Academy, Peabody, MA
In a word, fantastic! Love your magazine, love your new website.
~ Kimberly Gavin Anderson, Ballet Arts Center, Farmington, MO
This is great! I love your new DanceLifeTV!
~Dianne C. Koulouvaris, Capezio/Ballet Makers Inc., Totowa, NJ
Wow! DanceLifeTV is extraordinary. You never cease to amaze me with how you come up with your concepts.
They are inventive and very progressive. I felt healed and empowered. Thank you for what you bring to the dance
community and to our lives!
~Jacqueline Crenshaw Lockhart, Lockhart Performing Arts Institute, Homewood, AL