7 Ways Presentation - AgentD.com

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7 Ways Presentation - AgentD.com Powered By Docstoc
					               “Seven Ways To 
              Quadruple Revenue 
              With Local & Mobile 
                 & Marketing” 


 


Spring 2012
                       BLOGS
 
                 Local 
              Marketing=  
               Traffic, 
                Leads, 
                Sales, 
              Revenues.


Spring 2012
    Background.




 
Background.
*Arizona State B.S. Marketing ’95.
*Columbia University M.B.A. ’03.
*10+ Years Online Marketing
   Experience.
* Social Media, Certified Google
   Adwords Professional (>1000),
   SEO, 2000+ sites. Top 1% Power
   Affiliate CJ.com. 5.5 Hour Course
   on Traffic & Driving Sales Online.
*AgentD.com President.
“Research.”
*One Of The Most Important
 Elements Of Driving Sales With
 Local Marketing Is Research. What:

1)People Searching For.
2)People Interested In Or “Liking”.
3)Relevant To Your Business’ Goods
 Or Services. (Most Critical!)
4)Where Are They Located. Find Out
 Their “Hangouts” & Make Them
 Yours!
“Research…”
         *3 Levels:




         Researchers.
          “Buyers” &
           Shoppers.
             “Core
         Influencers!”


              $
“Research.”
   Geographic Segmentation:




              “Cell Phone”


          “New Cell Phone”

           “Buy New Cell
          Phone Houston”
“Research.”
*The Rule Generally*: The More
 Specific The Keyword Phrase, The
 Higher The Conversion RATE!
 (Getting A Sale).
*Even Google Advises Targeting 2-3
   Keyword Phrases For Maximum
   ROI In Adwords.
*E.G.“Loan” Could Have A 10,000
   Different Meanings & 1,000
   Different Audiences Looking For
   Loan Related Terms! We Want
   BUYERS. (Cont.)
“Research.”
*A Mortgage Company:
                       Mortgage
                     Refinance Tips.
  New Home                              Mortgage
Loan Mortgage                           Refinance
    Austin.                             (Maybe).


                                         Mortgage
Find Mortgage
                                          Broker.


                                       Loan
     Mortgage Help
Strategy #1: Listening Posts.
Strategy #1: Listening Posts.
*Information That You Need For
  Your Market Can Be Found By
  “Listening” (A.K.A. READING)

*ExtremelyValuable Information In
  Discovering: 1)New Trends 2)New
  Products To Offer 3)Competitor
  Information 4)New Sales
  Techniques (Copy Especially).
  4)Customer Demographics
  5)Keywords 6)INFLUENCERS.
Strategy #1: Listening Posts.
Get This Valuable Information:

1.   Market Specific Social Networks - THOUSANDS OF
     Niche Social Networks Online Now. Search Google &
     & NING.com (Marc Andreesen).

2.   Forums: Search Google For “Houston + Forum” or
     “Houston + Discussion.” Dig up The High Traffic
     Forums In Your Market & Sort By “Views”: This
     Generally Will Give You The Hot Topics & Often The
     Offers TOO!

3.   Use Twitter For “Retweet Recon:” Search For Your
     Topic, Find People Who Are Tweeting About It & Take
     Notes On What’s Constantly Being Retweeted.

4.   Google Blog Search (My Favorite): Look For SPECIFIC
     WORDS IN HEADLINES. You WILL Find Patterns: E.G.
     “Heading Towards” “Finding That”. And Look For The
     Blog Posts That Are Generating The Most Comments-
     These Are PROFITABLE Areas.
 
Strategy #2: Local Video Traffic.
*Video Is HERE…
Strategy #2: Local Video Traffic.
•   Getting A Video To “Go Viral” Maybe
    A 1 In A Million: But It’s Almost Free
    To Try, So TRY!
•   Getting One To Go Viral May Be A
    Matter Of Creativity & Timing. Hit
    The Market With A:
        1) Creative
        2) Emotional Message
        3) At The Right Time.

•   At The Very Minimum You’ll Get Links.
    Nice “Option”.
Strategy #2: Local Video Traffic.
*Tips On Submitting Videos:

1. Youtube Is The Major Video Distribution
   Hub. Smaller Niche Video Sites Exist But
   Youtube Gets The Most Traffic: 100MM.
Strategy #2: Local Video Traffic.
*Video Submission Software On The
   Market:

1. Trafficgeyser.com
2. HeySpread.com
3. VideoUploadPro.com

-Depends On The Level Of Features You
   Want. You Can Also Just Upload
   Videos To Youtube.com W/Tagging
   Feature.
Strategy #3: (Micro)Blogging.
*Use Twitter To:

   1)Learn About Your Market & Competition, Build
    A Brand & Gain Trust.

   2)”Sneaky” SEO. Google KWR>Twitter, Youtube.
    
   3)**Distribute Content Or Influence Thought
    Leaders...($ Or Other Incentives Maybe Needed).
    FORD Example. 4,000 bloggers: 100 Chosen To
    Drive Festiva Through Germany.

http://www.doubledome.com/blog/2009/04/ford-uses-
    social-marketing-to-launch-the-new-festiva/

http://www.socialmediaonline.com/fords-latest-social-
    media-strategy/

*Advertising. Sponsored Tweets.
    http://business.twitter.com/advertise/start/
Strategy #3: (Micro)Blogging.
*Twitter Local Example:

Tweet about:
  Houston Events Or
  Houston Car Dealer Or
  Houston _________

Get Houston based followers. Or
  Search for them & Interact! Follow,
  Converse, More!
Strategy #4: Facebook Local.
Facebook Marketing:
*800MM+ Users.
*FB Advertising Much Like Google Content
   Network. Specific Sites (Pages)
   Relevant To Specific People. Hone in on
   an Exact Demographic. Combine 27
   Different Demographics. Scalable.
*”Like” Button: Powerful.
   1)Constant Updates: Stay In Front Of
   Your Leads. 7X Contact Before 1st Sale.
   2)People Always Snooping. “What Does
   He Like & Why?”
Strategy #4: Facebook Local.
Facebook Marketing (Cont.)
*Facebook Users Want Exclusive Discounts,
   Deals, Promotions...VIRAL! Word WILL
   Get Out!
*3 Way Win: Combine Facebook With Email
   Marketing. Offer Something of Real
   Value If They “Like”: 1)Market on FB To
   Them Through Updates 2)Their Friends
   See Them Liking You. 3)Direct
   Response With Email Capture Follow Up.
*Split Testing Critical For Maximum ROI.
Strategy #4: Facebook Local.
Facebook Marketing: (Cont.)
*Facebook For Partners Recruiting.
   1)Friend Potential Partners: Start A
   Dialogue.2)2nd Tier. Both Are Huge
   Potential Revenue Sources!
*Video Huge-Most Clicks. Try Integrating.
*Examine Competitors’ Strategies.
   Especially Big Competitors. Though, Big
   Brands Have An Easier Time on FB B/c
   Of Existing Brand Equity!
*Important: Facebook Is A Long Term
   Strategy. Invest Time In Making It Pay
   Off.
Strategy #4: Facebook Local.
*Web Is Now MUCH More Collaborative &
   Integrated.
*Content Appearing On Other ’ Sites: New Ways Of
   Exhanging Content & Traffic. WSJ & FB:
Strategy #5: Local Networks.
*Foresquare, Local BASED!
*Free Bud Light If You Check In….
*Good For 2 Reasons:
1)Exploit the Viral Power Of The Social
    Web…Shows Up in Peoples’ Timelines.
2)Influence The Influencers. Someone w/A Large
    Facebook Following Checks In. Similar To
    Product Placement In The Movies. Mini-Celebs.
Strategy #5: Local Networks.
*Yelp: Almost Entirely Local BASED!
*Similar to City Search from 1990s.
*Reviews: Powerful Psychology. 3rd Party
    Credibility.
*Yelp “Augmented
Reality” App: The
Future is HERE!
Strategy #5: Local Networks.
*Business Oriented Networking.
Effective Strategies:
1)Add EVERYONE, See Who Replies.
 Some Have 11,000+ Contacts.
 Grenade Fishing.
2)Positioning As An Expert In
 Linked Answers.
3)Starting Groups As A Moderator.
 Popular Ones Exist.
4)Local Business Networking.
 West Houston!
Strategy #6: Mobile Marketing.
* Mobile Revolution. Clearly HUGE. People LOVE THEM!
    Addicted.
*Much Of Marketing Hyper Local For Now. EG “B.B.Q. Near
    Me,” Mapping.
*Apps Massive Market. 99cents.
*Google’s Android For Controlling THE PLATFORM. Wanted
    To Control Content & Devices Where Ads Can Be Run.
*Mobile Communities & Games.
*Can Advertise On Mobile Through Google Adwords.
    Though Small Screen? Conversions?
*Networking. LI, FB.
    Strategy #6: Mobile Marketing.

    *QR Codes: Scan with Cellphone to
    Be Taken To Website Or Get Coupon?
    *Maybe Integrate With A CheckIn?
    *Make it Context Specific!




 
    Strategy #7: Local SEO.
    The GOAL:          Directory
                                   Comment      Blog
                                              .EDU
                                              Comment

                .EDU
                                               DMOZ


                                             Blog Roll


                                              Article




 
Strategy #7: Local SEO.

*FACT: Links Are One Of The Biggest Traffic
   Sources Online - (Even Without The SEO
   Benefit!). Maybe More Valuable
   Themselves vs. SEO?
*More Links = More Traffic. (Controversy
   Over The Power Of Certain Links & Not
   Others)…Mass Links From Relevant
   Sites=VERY VALUABLE TRAFFIC.
*A Single Link Can Send 7-10 HIGHLY
   TARGETED VISITORS to Your site EVERY
   DAY for ETERNITY. Use With Social
   Media.
 Strategy #7: Local SEO.
Local Strategies:
1.High Traffic Social: Tumblr,
  Wikipedia, etc. (Search Engines
  Seem To Trust These Sites)
2.Videos (Youtube owned By
  Google).
3.Images:
Flickr
(Yahoo!)
Strategy #7: Local SEO.
Powerful Ways To Get Inbound Links:
*.EDU Links (University Links-Maybe
   More Trust b/c Of Age Of Sites)
*Directory Links: Directory Submission
   ($29+).
   http://info.vilesilencer.com/top.
*DMOZ.org: Extreme VIRAL link power!
*Paid Directories- Yahoo! & Other
   Smaller Ones. Some People
   Reporting Great Results Here…Some
   Highly Targeted=$$!
Strategy #7: Local SEO.

*Top 10 Lists. Mention High Traffic Sites
    In Your List…(Webmasters Check
    Their Referer Logs!). Reciprocity! Get
    Your Site “Associated” With Their
*Pick A Hot Subtopic In Your Market, Develop A GIANT
    List Of Links With The Best Posts About
    It…POWERFUL. Sneak In Affiliate Links Once It’s
    Drawing Mass Traffic ($$$).
*Mobile SEO. Definitely Coming.
  Strategy #7: Local SEO.
   *Breaking News (May 30th):

*(CNN) – “Google Places is gone, replaced by a new 
feature that combines its Google Plus social site and 
renowned restaurant reviewers Zagat. Announced 
Wednesday, Google Plus Local is the latest push by 
Google to incorporate its networking site into more of 
its other products, with the goal of creating a single, 
seamless Web experience.”


   http://www.cnn.com/2012/05/30/tech/
      web/google-places-plus/index.html

   http://places.blogspot.com/
Strategy #7: Local SEO.
*Add Social Media Info To Your Business Cards (LinkedIn,
    Facebook).
*Distribute Content Widely: Squidoo.com, Hubpages.com,
    Slideshare, Videos.
*Forums: For Traffic & Inbound Links! Highly Targeted.
    Copy Or Start Popular Threads. Q&A: Yahoo! Answers.
    LinkedIn Answers.
*Focus On BIG Outlets: Facebook, Youtube, Twitter.
    Smaller Ones= Less Traffic, Can Disappear. 80/20.
*TESTING & TRACKING!
Integration.
*Use Strategies In COMBINATION. Let
   Them Feed Each Other & Evolve. Target
   The Combination That Makes The Most
   Money. TV>FB. 20,000 Fans 1
   Commercial. People Watch & Surf
   Mobile At The Same Time! Click On The
   Shirt On Sitcom & Amazon Delivers in
   48 Hrs. Interactive TV is coming.
*Integrate All Marketing Efforts (Social
   Media, SEO, PPC, Offline) & Create A
   TON of Ways For People To BUY,
   Interact With Your BRAND, and
   ***Spread Your Message**.
    Integration.

    1. Paid Advertising: Facebook, Adwords, 
       LinkedIn...Actual LEADS, SALES, & 
           MONEY Coming In. LEARN.




         2. Build Out Social Media, SEO. More 
                 Revenues…TESTING!

 

          3. Analyze, Adjust, Refine, Increase Sales, 
                           Repeat! 
 *                                         *


             Thank You!


  Rich Menz
  AgentD.com
 
  832-715-2508 
  http://agentd.com/llu7

				
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