For Immediate Release
Jakarta, 27th April 2012: Hoss Intropia is a Spanish company dedicated to the design,
production and marketing of women's fashion clothing and accessories with an original and
unique style that has become the hallmark of its three labels: Hoss Intropia, Hoss Intropia Silver
Collection and as of Autumn 2011, Hoss Intropia Miguel Palacio. The company was founded in
1994 and today is present in 48 countries with over 1,500 points of sale between its own stores
- 18 in Spain, including the flagship stores of Madrid Serrano, Barcelona Paseo de Gracia and
Valencia Jorge Juan; three in London, UK, and one in Italy, Rome - franchises such as those
opened in Qatar, Kuwait and Saudi Arabia, and Portugal; and a select network of multi-brand
stores and large department stores. Hoss Intropia, which is managed under PT Mitra Adiperkasa
Tbk (MAP) in Indonesia opens the first store in Jakarta on 30 March 2012 at Plaza Senayan.
Irawati, MAP Director of Fashion Marketing, says “It’s an honor for us to launch Hoss
Intropia, in Indonesia. We believe that Hoss Intropia will be able to excite Indonesia fashionista
with style and products selection”.
About PT MITRA ADIPERKASA (MAP)
As per March 2012, MAP operates 1,076 retail outlets in 39 major cities of Indonesia. Major
retail concepts under the group include:
• Department Stores: Sogo, Debenhams, and Seibu
• Fashion & Lifestyle: Zara, Marks & Spencer, Topman, Topshop, Next, Kipling, Lacoste,
Nautica, Massimo Dutti, Pull&Bear, Dorothy Perkins, Miss Selfridge, Nine West, Stradivarius,
Bershka, Samsonite, Linea, Steve Madden, Swatch, Loewe, BCBGMaxazria, MaxMara,
Max&Co, Travelogue, Tumi, Sole Effect, Warehouse, H.E. by Mango, New Look, Staccato,
Diva, and DKNY.
• Sports: Converse, Golf House, Payless ShoeSource, Planet Sports, Reebok, Rockport,
Skechers, Sports Station, The Athlete's Foot and The Sports Warehouse.
• Food & Beverage: Starbucks, Burger King, Domino’s Pizza, Pizza Marzano, Krispy Kreme,
Cold Stone Creamery Ice Cream, and Chatterbox.
• Kids: Kidz Station, Oshkosh B’Gosh and Barbie Boutique,
• Others: Kinokuniya and Alun Alun.
Apart from retailing, the group is also the leading distributor of over 90 international brands
including Reebok, Speedo, Converse, Diadora, Lotto, Airwalk, Superman, Batman, OshKosh
B'Gosh and Thomas & Friends, and many more. For more information about MAP please visit
For more information, please contact:
Irawati – Director of Fashion Marketing
PT Mitra Adiperkasa Tbk
Wisma 46, Lantai 9
Jl. Jend. Sudirman Kav. 1
Telephone : (021) 574.5808
Fax : (021) 574.6850
Email : Irawati@map.co.id
Website : www.map-indonesia.com
SPRING SUMMER 2012 COLLECTION
This Spring Summer 2012 Hoss Intropia is feeling romantic with inspiration taken from
dance, floating landscapes and the Orient. Micro flower and bird prints in vivid colours of jade
green and purple are contrasted against delicate pleated silks and net cottons in terracotta and
nude for dramatic effect.
Accessories are key with long line necklaces, feathered headpieces and statement
footwear complementing the look. This season sees the introduction of the Hoss Intropia
greean sole on the soft nappa leather footwear.
Inspirations : Dance, The Orient, Fauvism, Natural Landscapes
Colours : Terracota, Purple and Jade Green with compliments of blush, nude and ivory
Fabric : Silk, Cotton, Printed Jaquard, Net and delicate embroidery
SPRING SUMMER 2012 SILVER COLLECTION
An urban and dynamis collection with a feminine edge, the Silver Collection combines
voluminous 70’s shapes, Victoriana and print. Embroidery and Victorian lace embellished with
mirrors and beads are laid over abstract liberty print. Bambula silk, jersey, cotton pique and
linen in a colour palette of green, white and pink lend the collection a fresh, light feel.
Footwear is distinctly more evening, with an intense colour palette and hints of metallic.
Inspirations : Jan Fabre, Liberty print, Victoriana, and 70’s volume
Colours : Green, Pink, White
Fabric : Bambula silk, jersey, cotton pique, and linen
SPRING SUMMER 2012 ACCESSORIES
This Spring Summer 2012 the Hoss Intropia accessories collection takes inspiration from
the 1930’s with a strong emphasis on crystals and embroideries with an antique finish, floral
motifs and sequin appliqué. From long necklaces with hand crochet touches, natural stones to
feathers in dusky tones, the result is sophisticated costume jewellery for both day and evening.
In the leather department, the wallets and handbags have been designed with a retro
cut, using Italian nappa in soft, sensual tones of taupe and pink. Narrow belts are key for the
SS12 season, made from leather, horsehide and patent leather.
The footwear collection compromises of super soft nappa pumps inspired by dainty ballet
slippers, high heeled shoes with gathered vamps and straps, classic square-toed court shoe and
wedges in linen, raffia and suede.
Shoes within the green line collection have been designed with a leather green sole.
In the Silver collection the colours are more intense and richer- peach, crimson, and
Inspirations : 1930’s, retro, ballet
Colours : Taupe, pink, nude, terracotta, peach and crimson
Fabric : Italian leather, nappa, patent leather, natural stones, hand crochet and sequin