01_19_06 by liwenting

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									GoodCents SELECT

   Advanced Energy
     Management
       Program


         Gulf Power Company
          Pensacola, Florida
Program Highlights
• 7200 Current Participants
• 96% Customer Satisfaction
  Rating
• <4% Churn Rate
• 2006 Goal – 3000 installations
• Moving into Multi-Family
  segment this year
     • What is GoodCents®
       SELECT ?
• GoodCents® SELECT is a residential
  advanced energy management system
  that gives customers control over
  their energy purchases by allowing
  them to program their central heating
  and cooling system, electric water
  heater and their pool pump to
  automatically respond to varying
  prices.
Overcoming Pricing Program Hurdles
   – The “full cost” of responding to price
     changes is much more than the price
     difference.
      • Customers must act in order to respond.
      • These actions require time and effort.
   – Lowering the incremental “cost” of
     responding should increase the amount
     of price response.
   – An in-home, customer-programmed,
     automated energy management system
     lowers this “cost” that customers must
     bear.
Major Components


   SuperStat



               Communications Gateway



                              RSVP Rate
Rate (RSVP)
         GoodCents SELECT
          Participation Charge $4.95/Month
       Standard Residential Rate 8.0 cents/kWh

   Price Per kWh*
         LOW                   5.9 cents
         MEDIUM                7.1 cents
         HIGH                 11.7 cents
         CRITICAL             32.6 cents
   * All prices are as of 04/01/05, excluding and/or
   participation charges and any applicable taxes.
   These prices are subject to change.




       Price per kWh

                                             Critical
     $0.20                                    32.6

                                             (Limited

     $0.10
                                              To 87     Standard Residential Rate 8.0 cents
                                     High Hrs/Yr)
                    5.9      7.1     11.7
                     The MainGate® System
                       WAN Architecture

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Why is GCS good for Gulf ?
• Innovative Rate Offering (More
  Choice)
• Operational Benefits (Peak
  Shaving and Valley Filling)
• Customer Satisfaction
• FPSC/FEECA Rules
GoodCents Select – Program Economics
• Significant Real-Time Demand Reduction!
  – Over 2 kW per subscriber per critical event
  – » 100 event-hours per year is O.K.
     • Event durations of 1 to 3 hours
  – These demand responses are exactly like quickly
    dispatchable capacity
     • CTs or Hour-Ahead Spot Market Purchases
     • 80 MW of available critical peak demand response will
       displace the need for an 80 MW bank of CTs or the need for
       80 MW of hour ahead capacity purchases
GoodCents Select – Program Economics
• Load reshaping can be profit preserving
  – Moving consumption from higher to lower
    priced periods reduces revenues and reduces
    costs but profits can be preserved
• Program facilitates the promotion of the most
  economically efficient electric end-use loads
  and technologies
  – Off peak end-uses of electricity become
    relatively more economic – sales can increase
GoodCents Select – Program
Evaluation

• GCS provides other benefits too.
   – Customer Choice Not Utility Control
      • Enhances Customer Satisfaction
      • Reduces Policing Requirements vs. Direct Load
        Control
      • Produces Reliable Peak Demand Reductions
   – Requires No Utility Paid Incentive
      • Customers Save by Acting and Reacting
      • Customers Unwilling to Change Will Not
        Participate
   – GCS is Equitable
      • Heaviest Electricity Users are the Target Market
      • Capacity Savings Benefit All Users
    Choice, Control, Savings

• Utilizing rate and equipment menus
  allows customers choice over their
  energy purchases
• Provides customers with more control
  over their energy bills
• Customers want choice and control
• Customers save up to 15% annually
• Use 3.8% less energy
Consumer Pricing Safeguards


• Medium Tier Default

• Gateway programmed not to exceed
  87 hours of Critical Pricing Annually

• 1 hour notification prior to Critical
  Price being Implemented (Indicator
  Light on T’stat)
         ®
GoodCents SELECT

 The Primary Motivators
        ®
GoodCents SELECT
      When Do We Call a Summer
      Critical?
•   If Gulf Power interruptible load has
    been called

•   If the RTP price for an hour exceeds
    a certain threshold OR if the daily
    forecast dry bulb temperature at the
    Pensacola Regional Airport is 95
    degrees Fahrenheit or above for that
    day, call critical based on
    consultation with System Control

•   If there is an expectation of an
    annual Gulf Power peak demand for
    the day
     When Do We Call a Winter
     Critical?
•   If Gulf Power interruptible load has
    been called

•   If the RTP price for an hour exceeds
    a certain threshold OR if the daily
    forecast dry bulb temperature at the
    Pensacola Regional Airport is 32
    degrees Fahrenheit or below for that
    day, call critical at either hour
    beginning 0700 or hour beginning
    0800 based on consultation with
    System Control

•   If there is an expectation of an winter
    Gulf Power peak demand for the day
        Load Reductions

August 2005 – 2 Critical Days (3 hrs.)
Average Peak kW reduction – 14MW

February 2005 – 2 Critical Days (2 hrs.)
Average Peak kW reduction – 18.5MW
Load Research Results
      Easy– Set it and Forget it…..

                   2/2/04 No Critical
     5.0

     4.0

     3.0
kW




     2.0

     1.0

     0.0
           1   5        9       13      17   21
                             Time
    GCS Multi Family




-
Questions?? Contact Me!!!

        Brian White
   Gulf Power Company
      850-444-6438

BLWHITE@southernco.com

								
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