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Market Research on Phone Batteries and Consumer Behavior


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									Market Research on Phone Batteries and Consumer Behavior

Nowadays, people don’t just want a phone; people need a phone.

Boston, MA - Talking to someone on the other side of the world in real-time through your device’s
screen, storing hundreds of gigabytes for easy access without using a hard drive, and trading stocks on
your smartphone are now realities.

This is made possible by technological advancements in smartphone software and hardware. Still, with
all these innovations, mobile phone batteries have not improved.

To see the extent to which this is true, we set out to investigate phone battery statistics in four major
U.S cities; Boston, New York, Philadelphia, and Chicago. In each city we surveyed a total of 200
people on the street, in malls, or standing outside bars and nightclubs.

Mobile users in NYC reported the highest frequency with an average of 2.6 charges per day. Those
surveyed in Boston and Philly shared an average frequency of 2.2 charges per day, trailed by Chicago
with 1.8 charges per day.

A whopping 84 percent of respondents in New York City reported having experienced low battery
anxiety compared to 71 percent, 70 percent and 64 percent in Boston, Chicago, and Philadelphia,

Of those surveyed at 6pm, individual phone battery life averaged 40.94 percent overall. In Philly the
average was 44.06 and in New York was 38.93 (Boston and Chicago fell in-between). Not surprisingly,
individual phone battery life at 10pm decreased, averaging to 25.37 percent overall with an average of
27.52 percent in Philly and 23.13 percent in New York.

In aggregate, 85 percent of respondents reported carrying no backup for their phone batteries. Only 11
percent of respondents reported carrying a spare charger and 4 percent an external battery.

Market research surveys were conducted by Veloxity One LLC; providing cell phone charging
solutions for businesses across the country through universal charging stations

Contact information:
Krassi Popov
Veloxity One LLC
Boston, Massachusetts

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