The Secret Language of Internet Leads

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The Secret Language of Internet Leads Powered By Docstoc
					The Secret Language of
Internet Leads
 Presented by
Andrew Dorn, realtor.com
• Tools
• Verbiage
Leads with Phone #s = 27                Leads with Email Only = 19
   59% Contact Rate                          21% Contact Rate
Successful at making Contact = 16       Successful at making Contact = 4
   44% Contact to make appointment           25% Contact to Appointment
   26% Appointment Rate                      5% Appointment Rate
Face to face appointment made or        Face to face appointment made or scheduled= 1
scheduled= 7
                                             0% Appointment to Contract
   28% Appointment to Contract               0% Lead to Contract Rate
   7.5% Lead to Contract Rate, with
   possibility of increasing further

Deals                                     Deals
1 in Contract                             0 in Contract
1 headed to Contract in a couple days     0 headed to Contract
2 more high probability                   0 more high probability, but 1 active buyer




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70% of people who get an agents voicemail
         do not leave a message!

                                            55	
  
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Gap in Phone & Text Communication




  Q. What was your preferred method of communicating with your agent?	


  Q. How did your agent actually communicate with you?	






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Market Snapshot




                  61	
  
WHAT DO I
SAY????	






             62	
  
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Private Group Tiger Lead




                           64	
  
What about a voicemail?




                          65	
  
    2nd E-mail – Thank You

Thank you so much for visiting our site. I just wanted
to reach out to you and let you know we’re here for
you.	


Whether you’re looking to buy in 2 months or not for 2
years, I’m ok with that.	



If you don’t mind, email me back your story.	




                                                    66	
  
One Question:
Excuse my persistence but I noticed that you have shown interest in
real estate on my website. Thus, I have one question for you:	



Which one of these categories do you fit into?	



A) You're just perusing and don't want to talk to me.	



B) You're interested and may want to talk because you have questions!	



C) You're dying to talk to me and couldn't wait a second longer for this email
to arrive in your inbox!!!!	





                                                                                 67	
  
"I have some important information that you
requested about 124 Main Street. Call me
as soon as possible.”


                                              68	
  

				
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posted:12/6/2013
language:English
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