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Breaking Down the Facebook Transaction

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					 Facebook:
How agents should
   be using it!
 Presented by

Imran Poladi
Business Development Manager
Harcourts USA Real Estate
“Another FaceBook Class?”
“But…I already use FB for
my Real Estate business!”
Fan page vs. Personal page
Fan pages
These pages work….




    ….when the company has built a strong
               enough brand
As a business….


   ….Starbucks
    captured by
offering something
  of unique value
  Starbucks mastered this




33 Million People in the Room - Juliette Powell
Thinking caps
    on….

What can you
offer your FB
 audience?
Uh…no….
Is there value here?	


    zzzzzzzz………	


Where do we as agents get our
        individuality?
Free Market Analysis!
Rates are Low! we as agents get
     Where do
It’s a Buyer’s Market!
     our individuality?
It’s a Seller’s Market!
I Love Referrals!
(_________) strives for excellence when it comes to
our service. We make it our goal to meet all of our
customer's needs and guarantee full customer
satisfaction. We offer the right products at the right
price. As a one of our valued customers, you will not
be disappointed!
Dunder Mifflin strives for excellence when it comes to
our service. We make it our goal to meet all of our
customer's needs and guarantee full customer
satisfaction. We offer the right products at the right
price. As a one of our valued customers, you will not
be disappointed!
Personal pages are more
successful
Personal pages are more
successful
Personal pages should do 3 things

      Establish a personal
      connection
      Soft sell
      Continue to cultivate
Establish personal connection
Establish personal
connection
Establish personal
connection
Establish personal
connection
Soft Sell:
Mention what you do
   (by accident)
Soft Sell:
Mention what you do (by
accident)
Continue Cultivating
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Anatomy of a FB transaction
Address 	

     	

 	

 	

   	

Sales
Price 	

 	

   	

GCI	


Address 	

         	

 	

 	

   	

Sales
Price 	

 	

       	

GCI	


875 Grafton
         $290,000
         $8,700
4012 Drakeshire                        $190,000
                                       $5,699
3559 Zane Grey                         $152,000
                                       $4,560
4921 Werre
        $305,000
        $9,150
3623 Fawndale                          $86,000
                                       $2,580
746 Waterford
         $80,500
         $2,012
1971 S. Olive
         $70,000
         $1,750
730 Bordeaux
         $126,000
         $3,780
2207 Edmart
Total GCI:
 $62,736
This is what 14
 transactions
    look like	


    @imranpoladi


     imranpoladi


imran@imranpoladi.com

    209-470-1493

				
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posted:12/6/2013
language:English
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