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					               Welcome
Presented by

Imran Poladi
Business Development Manager
Harcourts USA
Mobile Marketing Essentials
Jump-start your Mobile Evolution!
   Presented by

Laura Monroe | Social Media Director, Inman News
@LauraMonroe on twitter
What will be…now IS.




     ALL               6	
  
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How does your site look on mobile devices?




    http://www.studiopress.com/responsive/
                                             10	
  
Consider a “Responsive” Website

                      Responsive:
                      Screen content is
                   automatically sized to fit
                   the device the the site is
                       being viewed on
                        iPads, tablets,
                         smartphones


                                                11	
  
Why is your website important?
  •  It is the ecosystem of your online presence.




                                                    12	
  
     Why is your website important?
         •  It is the ecosystem of your online presence.
Everything should be built around this. This is where conversion
                           happens. J

 •  Your content builds an audience AND a digital footprint that
                         lasts for YEARS.

       It works for you 24/7. Feed it. 
                                                                   13	
  
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Streamlines
multi-device
 marketing



          15	
  
Know your
  user’s
experience!
Test it yourself.	


  Give mobile
options, always!



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90% of information transmitted to the brain is
visual, and visuals are processed 60,000X faster in
       the brain than text. (Sources: 3M Corporation and Zabisco)




 75% of smartphone users watch videos on their
phones, 26% of whom use video at least once a day.
                          Ipsos)
                                                                    (Sources: Ooyala and




                                                                                      18	
  
•  Visuals attract and CAPTURE user interest
         •  Nice photographs tell a story
    •  Large and stylish typography (fonts)
    •  Strike an emotional chord with word
                 •  LOCATION!
      •  Great for social media marketing




                                       19	
  
Combine your video
and email marketing
  into 1 campaign




                 20	
  
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Bettervoicemail.co
        m

  Customize your
   mobile users
experience from the
moment they contact
       you!


                      22	
  
 Facebook Voicemail

•  Leave quick voice messages
•  Keep it simple




                                23	
  
Delight &
Personalize
your mobile clients   	


                       24	
  
                Your Mobile Action Plan
1.    Understand how your client likes to communicate
2.    Attract a mobile audience with great content
3.    Think mobile responsive
4.    Or.. Optimize what you do have for mobile viewing
5.    COPE – CREATE ONCE, PUBLISH EVERYWHERE
6.    Get Visual- use photos, videos, typography, color
7.    TEST! Know what the mobile user experience feels like
8.    Apps: OVER, Red Stamp, Mail Chimp, Bomb Bomb, Market
      Videos

                                                              25	
  
Thank you! Connect with me:
Laura Monroe | Social Media Director, Inman News
@LauraMonroe on twitter
   Presented by

www.facebook.com/lauramonroe
InmanNEXT.com

				
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posted:12/6/2013
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