Press Release – For immediate release
Mariani Foods Expands Distribution Across Europe
Product listings grow in multiples and independents giving Mariani Foods a stronger
brand presence in UK and Europe
London, UK – 17th June, 2013: Mariani Foods, the leading producer of premium
beef jerky, which launched in the UK last April today announces further expansion
into Europe with listings in Germany and Iceland. These are with premium retailer
Dornseifer and convenience retailer KFI in Germany, and retailers Bonus and
Hagkaup in Iceland. Mariani Foods also confirms order increases with UK retailer
Costco, which stocks its Mariani Beef Jerky nationwide, as well as with prestigious
UK department store Selfridges, for whom it is the exclusive supplier of a bespoke
range of beef jerky for its Food Hall delicatessen counters. Mariani Foods is also in
discussions with numerous other distributors and retailers across Europe.
Dornseifer will be stocking the 25g packs of Mariani’s Soft Beef Jerky in Original and
Bulgogi in 30 stores across the country from July. KFI will be stocking the 25g packs
of Mariani’s Soft Beef Jerky in Original and Bulgogi from the beginning of September.
Both stores in Iceland are listing Mariani’s Soft Beef Jerky in Original and Bulgogi in
over 30 stores across the country and the product is available now.
Mariani Soft Beef Jerky is currently available nationally across the UK in Tesco and
Costco stores as well as selected independent wholesalers and petrol forecourt
“Customers are interested to try something new and our soft beef jerky offers them
that. Its easy-to-chew texture and vibrant flavours make it different to most of the
jerky currently available in Europe.” Don Nisbet, Managing Director, Mariani Foods
said. “These new distribution contracts in Europe and our UK clients’ increased
orders are testament to that fact that consumer demand is growing for something
different in the meat snack market.”
Mariani Foods has been producing premium jerky for over 30 years and supplying
into the Australian, Asian and Middle Eastern markets. Its premium ‘soft’ beef jerky is
made from selected free roaming grass fed cattle specifically suited to the product
and process. Only the finest cuts of premium beef are used, which are hand cut to
ensure the right thickness and to enhance the authentic meaty flavour.
Mariani Soft Beef Jerky provides a strong source of iron and protein (35g per 100g)
while being low in cholesterol and 96% fat free, making it a smart snacking choice.
Mariani Soft Beef Jerky is currently available nationally in Tesco and Costco stores
as well as selected independent wholesalers and petrol forecourt chains at RRP
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For further information or images, please contact:
Tel: +33 (0) 680849543
About Mariani Foods
Mariani Foods is the leading producer of nutritious and tasty premium beef jerky.
Supplying superior beef jerky for over 30 years, Mariani uses only the finest quality
beef from selected free-roaming grass-fed cattle to produce its range of products
under the Legends brand.
Legends’ Beef Jerky is a new generation of ‘soft’ beef jerky, which is tender and easy
to chew, unlike many of the other harder jerkys on the market. It has numerous
health benefits – being a strong source of protein (35g per 100g) and iron whilst
being naturally low in cholesterol and 96% fat-free, makes it a healthy snack choice.
The Legends range includes: Original Beef Jerky, Bulgogi Beef Jerky, Nice ‘N’ Spicy
Beef Jerky and Hot Chilli Beef Jerky.