Meet COOLWORLD

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					Meet COOLWORLD!
Coolworld Marketing is cross-media lifestyle marketing and advertisement
organization that specializes in promotion and branding campaigns targeted to
the -Youth Fringe- market-the cutting edge early adapters that lead the youth
culture movement. The management team’s roots are found in the highly
competitive concert production/promotion arena and in the entertainment dot-
com guerilla-marketing trenches. Coolworld Marketing has grown from a street
and guerilla promotion company focusing on Northern California, to a full service
youth marketing leader with a highly developed national network of alternative
promotional avenues and exposure media. Throughout its evolution, Coolworld
Marketing has been an intrinsic part of the youth fringe scene. Consequently, we
know what’s hot, what works, and where to introduce your brand.


Introducing CYBERFEST!
Plans are underway for the 12th installment of the Cyberfest Music & Arts Festival taking place
once again in San Francisco, California on October 9, 2004. This will promises to be one of the
best years yet, with over 40 World-class artists performing on 4 stages. Other attractions include
an outdoor funfair, Extreme Sports and a Cyber circus presented by the Dream Theatre Circus
troop. Past Cyberfests have been staged in San Francisco, Los Angeles, Fresno/Ca.,
Melbourne/Florida and Houston/ Texas and have had attendances of 20-30,000 strong.

Attendees have witnessed amazing performances by Chemical Brothers, Run DMC, Crystal
Method, KRS One, Paul Oakenfold, Digital Underground, Pharoah Monch, BT, Rabbit In The
Moon, Carl Cox, Hieroglyphics, Kevens, Roni Size, BT, Moby, Christopher Lawrence, Mixmaster
Mike, Q-bert, UK Drum & Bass superstar Goldie, DMC World champion DJ Craze, DJ Dan,
Electronic Rockers Planet B and many others. This year will be no exception! Cyberfest is the
longest running dance & music festival of its kind with its first inception in the United States in
1991 and to date has become a staple event in the US musical market. Although Cyberfest
strives in being one of the biggest showcases of Electronic music it also takes pride in
showcasing and bringing together other musical genres and artists from Rock to Hip Hop creating
a very multi-cultural and diverse musical journey and an opportunity for patrons to be exposed to
a vast genre of musical styles and new talents. Don't miss your opportunity to be part of this
amazing festival experience.

Demographics
Age range 18-35
Internet 95% self described as “heavy” users
Income 100k+ 10%, 75-100k 15%, 50-75k 20%, under 75k 55%
Previous sponsors that joined the COOLWORLD experience:
Sony Playstation
Sega Genesis
Redbull
Rockstar energy drink
Nvidea
Pioneer
sportsuniverse.com
MTV2
Raveworld.net
ESDJCO
djcentral.com
black mountain spring water
And many more….



Radio advertisements

* Live 105-SF
* Wild 949-SF
* Kdon-Salinas
* Q95-Fresno

Viral marketing

* 400k e-mail blasts weekly - nation wide

* 500k hit per COOLWORLD web site – weekly

* Live Web cam – on site

Print Advertisements

The Guardian (4 full page ads)
Circulation- 180K (weekly)
Readership- 500K weekly
Banner on there website

SF Weekly (3 Full pages/ 2 half pages)
Circulation- 130K (weekly)
Readership- 350K (weekly)
Banner on there website

San Jose Metro (3 full pages)
Circulation- 170K (weekly)
Readership- 500K weekly
Banner on there website


Grass Roots marketing
500k hand bills distributed weekly in Schools, colleges, Malls, events, concerts, clubs, retail shops all
over Northern & southern California




                           PRESENTING SPONSOR

                                  “Presented by” in all in house print,
                                   radio and TV advertising
                                  “About Sponsor” press release
                                  Sponsor ID in all promotional contests
                                  Sponsor ID in media coverage, when
                                   possible
                                  Sponsor logo on all show merchandise
                                  Category exclusivity
Web / Viral Marketing

      One Banner on (front page)
       Coolworld.com (500k impressions
       weekly)
      Link from BR site to your home site
      Sponsor ID pop up commercials
      Sponsor ID on all E-mail blasts (400k
       weekly)

On site impressions / Sponsor ID signage

      Sponsor ID - Venue entrance
      Sponsor ID - front of main stage
      Sponsor ID - Plasma Monitors
      Sponsor ID - Staff T-shirts
      Sampling VIP rooms / artist areas
      Sampling on site
      Product sampling VIP goody bags
      Two (2) 10x10 booth spaces for promo
       and prod sampling
      Sponsor ID – VIP/ AXCESS badge
       holders or lanyards
      Host to announce sponsor ID’s / main
       stage



Miscellaneous

      Ten (10) pairs of VIP Tickets

Cost 50K
Value 100K
Savings 50K



SUPPORTING SPONSOR

      Logo on all in house print, radio and TV
       advertising
      “About Sponsor” press release
      Sponsor ID in media coverage, when
       possible

Web / Viral Marketing

      One Banner on Coolworld.com (500k
       impressions weekly)
      Link from BR site to your home site
      Sponsor ID on all E-mail blasts (400k
       weekly)
On site impressions / Sponsor ID signage

      Sponsor ID - Venue exit
      Sponsor ID - side of main stage
      Sponsor ID - Plasma Monitors
      Sampling on site
      Product sampling VIP goody bags
      One (1) 10x10 booth spaces for promo
       and prod sampling
      Host to announce sponsor ID’s / main
       stage


Miscellaneous

      Five (5) pairs of VIP Tickets

Cost 25K
Value 50K
Savings 25K




 AFFILIATE SPONSOR




      Logo on all in house print, radio and TV
       advertising
      “About Sponsor” press release
      Sponsor ID in media coverage, when
       possible

Web / Viral Marketing

      One Banner on Coolworld.com (500k
       impressions weekly)
      Link from BR site to your home site
      Sponsor ID on all E-mail blasts (400k
       weekly)

On site impressions / Sponsor ID signage

      Sponsor ID - side of main stage
      Sponsor ID - Plasma Monitors
      Sampling on site
      Product sampling VIP goody bags
      One (1) 10x10 booth spaces for promo
       and prod sampling
                      Miscellaneous

                             Five (5) pairs of VIP Tickets

                      Cost 15K
                      Value 25K
                      Savings 10K




      Introductory Offer sponsorship which includes:
      TWO (2) 10x10 booth spaces
      1 Banner On site
      1 banner on web site
      1 link on web site

   Cost 5k
   Value 10k
   Savings 5k



Please Contact Shelly O’Neill ~ ROOTZ media ~ shelly@rootzmedia.net

				
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