; Marketing of Tilapia in the USA
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Marketing of Tilapia in the USA


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									  Tilapia Aquaculture in
     the 21st Century

          Kevin Fitzsimmons, Ph.D.
            University of Arizona
           Tucson, Arizona, USA
     Vice President, American Tilapia Association
President Elect, US. Chapter of World Aquaculture Soc.

• Tilapia are one of the most
  important domesticated fish today.
• Tilapia will be the single most
  important aquaculture product in
  the 21st Century
          Current Status

• Production widely distributed
  around the world.
• Grows well in most production
• Established market demand.
• Popular in several product forms.
  Production widely distributed
       around the world.
• FAO reports production in 85
• East Asia, Indonesia, Latin
  America, Caribbean, Middle East,
  and Africa
• Germany, Belgium, Spain, Canada,
  Korea, Japan, most states in US
  Production widely distributed
       around the world.
• Wild catch being replaced by farm
• Used in many cuisine, hundreds of
• Tilapia, boulti, pla nil, St. Peters
     Grows well in most
     production systems
• Ponds
• Cages
• Raceways, round tanks,
  recirculating systems
• Ranching (lake releases)
• Freshwater, Brackish water,
  Estuarine, and Marine
     Grows well in most
     production systems
• Polyculture with shrimp, catfish,
• Herbivorous and /or omnivorous
• Good growth in fertilized ponds
• Many byproducts can be used in
  prepared feeds
       Grows well in most
       production systems
•   Simple hatchery technology
•   Disease resistant
•   Grow well at high densities
•   Several color variants available
•   More “domesticated” than most
    aquaculture crops
Established market demand
• Accepted in many national dishes
• Popular in many forms
• Live, Whole, fillets, fresh and
  frozen, smoked, surimi
         Problem areas
• Low fillet recovery rate
• Slow growing females
• Off-flavors
 Advances and Solutions:
  Low fillet recovery rate
• Selective breeding programs
• Transgenics - Growth hormones
• Growth enhancers - Bovine
• Better processing equipment
    Advances and Solutions:
     Slow growing females
•   Methyltestosterone
•   Genetically male tilapia
•   All male hybrids
•   High density culture
•   O. niloticus with larger females
 Advances and Solutions:
• Depuration systems
• Control of blue-green algae
• Production in system with limited
  access to benthic algae
  Why tilapia will surpass other
    species in importance.
• Production constraints being
  reduced, and costs decreasing
• Markets are still expanding
• Market prices holding
• More training & experience of
  growers, processors and marketers
  Why tilapia will surpass other
    species in importance.
• Ecologically sustainable
• Popular with environmentalists
• Consumption not restricted by
  religious observances
• Mild flavor preferred by many
  Why tilapia will surpass other
    species in importance.
• Carp: markets are limited
• Salmonids and shrimps need high
  levels of fish meal, limited
  ingredients for diets
• Most other species need higher
  water quality, competition for sites
          Current Trends

• Increase in demand for all forms of
• Demand increase will be greatest
  for fresh fillets
• Prices have been constant for
  several years and are likely to
  remain stable
         Current Trends

• US and EU growers will
  concentrate on live sales and
  highly processed forms
• Southeast Asia and Latin America
  will be primary US suppliers
• Africa, Latin America and
  Caribbean will supply EU
Tilapia in the Americas
Tilapia imports to US
Value of Tilapia imports
US. Tilapia imports 1993-2000
Source of US Tilapia supply
     2000 (by volume)
Tilapia aquaculture in Colombia
        International markets
• China has taken a large % of Taiwan share
• China has growing domestic demand
• Honduras has rapid expansion
• Colombia, Cuba, Brazil and Mexico are
  supplying strong domestic markets
• Prices on international markets will not
  increase from present levels.
        International markets
• Ecuador has passed Costa Rica as supplier
  of fillets to US
• Ecuador integrating with shrimp production
• Colombia, Thailand and Mexico were
  exporters to US, but exports levels
  decreased while production increased
• Philippines is big producer, some exports to
Tilapia aquaculture in Ecuador
       International market
•   Increasing domestic consumption
•   Colombia, Costa Rica, Mexico
•   Philippines & China more exports
•   EU is developing demand
•   Zimbabwe, Nigeria, Kenya, other
    countries of Africa will supply EU
Typical prices for Tilapia products
 sold in the U.S. (August 2000.)
    Ultimate marketing goals
•   Increase domestic demand
•   Provide processing near production
•   Provide variety to local markets
•   Maintain environmental awareness
•   Market tilapia as ecologically
    efficient and sustainable
 Ultimate marketing goals
• Most seafood restaurants
• Most grocery stores
• Competing with catfish, trout,
  salmon, sole, flounder and other
  marine species
• Compete with chicken, beef, pork

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