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					             Entrepreneurship/New Venture Management
                                      Bus. 636 (Evening)
                                     Fall Semester: 2006
                         Classes (Tuesdays @ 6:30pm – 9:15pm), Room 334

Professor:           Charles F. Goetz
                     Cell Phone: (404) 966-6315
                     Email: ssgceo@aol.com (Or First Class)

Teacher Assistant:    T.B.D.


                                   Meetings: Set by appointment.

Course Overview:
This course is a first level overview of entrepreneurship. It is designed for students interested in
learning the art and science of becoming a successful entrepreneur. As a result of this course,
you will learn how to improve your likelihood for success in investing in both yours and other
startup businesses. The information obtained in the course will also be valuable for individuals
looking to consult to small businesses and for employees of large companies who want to add a
new business division to their present company.

We will study the rationale, process and tools for building a business, from the idea generation
stage through the exit (valuation) stage. The class will focus on real life examples of both
successful and failed entrepreneurial ventures and identify critical factors that led to both
outcomes. The primary deliverables of the course will be a comprehensive business plan and
investor presentation. The course will integrate all your primary business disciplines studied to
date including but not limited to marketing, finance, operations, management, market research,
and strategy.

Course Requirements:
Students (with their team) will be responsible for developing and prioritizing new business
concepts, building a comprehensive business plan for either an entrepreneurial business or an
expansion of an existing business. Special emphasis will be put on need identification, product
development, creativity, problem solving, planning, marketing/selling, financial projecting and
funding of a new venture. By the completion of the course, students will have learned how to
reduce their risk in starting a new venture and increase their likelihood for return. You will be
able to develop and present a new business concept in an effective oral and written manner that
will increase significantly their likelihood of obtaining funding, and their venture’s success.

Methods:
The course will use a variety of instructive processes. They include case write ups, major
course project and presentation, team and individual assignments, guest speakers, exercises,
external interviews and active class participation.
Textbook:
             Reiss, Bob, “Low Risk, High Reward”, The Free Press, 2000        (LRHR)

Teams:
We will form teams of 1-6 people. The teams will serve the following purposes: 1) Work together
on smaller class projects, and 2) Help assist each other with the building and presentation of
their team’s business plan.

Student Requirements:
Students must be prepared for class. This means:
      1) You are in class by 6:30pm and NOT LATE
      2) All assignments due that day are handed in at the start of the class
      3) All readings required are completed and you are prepared to lead a discussion of it
         in class
      4) You are an active participant in class discussions.


Performance Criteria and Evaluation:
      Grading Components:

     Class Participation:                                  35% (105 Points)
     Team Business Plan:                                   25% ( 75 Points)
     Team Projects:                                        15% ( 45 Points)
     Individual Assignments:                               25% ( 75 Points)
_________________________________________________________________________

                                 Class Information:

      Students should start brainstorming on new business concepts and
      develop a list of ideas prior to the start of class.

              - All readings and assignments presented are DUE
                     on the date they are shown on the syllabus!
                       - All articles can be found in Study.net.

IMPORTANT: The following must be completed for the Sept. 12th class:
                          Readings:     The Rise and Fall of The J. Peterman Company
                                        by John Peterman

              Individual Assignment (1): Attached with this email.
                                (BUILDING BLOCKS)
September 12, 2006
Course Introduction
             - Overview of Course
             - Discuss Students Experiences
             - BREAK (Discuss teams)
Creativity and Innovation
              - Creative Techniques
              - Problem Identification
              - Choose Teams (Should be emailed prior to next class)


September 19, 2006
Road Map
           - Structured Methodology for New Business
           - BREAK
Guest Speaker


                                 (PRE-STARTUP)
September. 26, 2006
Need Analysis I
            - What attributes makes a product successful
            - BREAK
Guest Speaker


October 3, 2006
Need Analysis II
            - Have to Know Questions
            - Value Proposition
            - BREAK
Guest Speaker



October 10, 2006
NO CLASS – FALL BREAK
Oct. 17, 2006
Business Plan Overview
             - What Makes A Good Business Plan
             - BREAK
Competitive Analysis




October 24, 2006
Marketing and Sales
            - Marketing Tools
            - Sales Strategies
            - BREAK
Guest Speaker


October 31, 2006
Financial Projections I
             - Assumptions
             - BREAK
Financial Projections II
             - Development Detail
             - Student Business Plan Discussion


                                           (FUNDING)
Nov. 7, 2006
Funding I
               -   Amount Needed
               -   Rationale For
               -   Stages of Funding
               -   Venture Capital
               -   Rationale for Choosing Investors
                      o Board Members
           -       BREAK
Guest Speaker


November 14, 2006
Team Presentation Overview
           - Elevator Presentations
 Guest Speaker
                      (STARTUP FIRST 90 DAYS)

November 21, 2006
Legal Requirements (Guest Speakers)
             - Corporate Entities
             - Business Contracts
             - Patents, Copyrights, etc.
             - BREAK
Getting Off to A Good Start
             - Launching A Company
             - Identifying Key Steps



November 28, 2006
                                  Team Presentations (4 Teams)
                                      - Individual Investment Analysis


December 5, 2006
                                  Team Presentation (4 Teams)
                                      - Individual Investment Analysis




                        (See Next Page For Assignments)
                                     Assignments
            (R) = Reading, (I) = Individual Assignments, (T) = Team Assignments

Date Due:                      Assignment
Sept. 12                       R- The Rise and Fall of J. Peterman Company
                                     by John Peterman
                          I- Mega Bucks (Attached to Email)

Sept. 19                        R- Knowing A Winning Business Idea
                                   When You See One – by W. Chan Kim
                                I- 2 Concepts

Sept. 26                        R- Understanding User Needs – Harvard Bus.
                                   School
                                T- Top 3 Team Ideas (Expanded)


Oct. 3                          T - Entrepreneur Interviews
                                R- LRHR Chapters 2 - 4


Oct. 17                         R- How to Write A Winning Business
                                     Plan – by Stanley Rich
                                R- LRHR Chapters 5-8
                                T- Survey Design


Oct. 31                         R- Venture Capital Negotiations VC versus
                                      Entrepreneur – by Harvard Bus. School

Nov. 14                         I- Financial Projections

Nov. 28     TEAMS HAND IN BUSINESS PLAN & FINANCIAL PROJECTIONS
                           I- Investment Analysis of Other Teams’ Presentations

Dec. 5                          I- Investment Analysis of Other Teams’ Presentations


                          GRADE COMPONENTS
                   Individual Assignments
    Mega Bucks                                        10
    2 Ideas                                           15
    Financial Analysis                         35
    Review of Other Team’s B. Plan Pres.       15
         Total                                        75

                       Team Projects
    Entrepreneur Interviews                    20
    Team Ideas Ranked                                 10
    Development of Survey                             15
         Total                                        45

              Team Bus. Plan & Presentations
    Business Plan                              75
        Total                                         75

                    Class Participation
    Class Participation                        105
                                                 -----------

Total Grading Points:                          300

				
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