Smart Retailers Cut Through the Holiday Ad Clutter Using Location Based SMS
Mobile Campaigns Get Help from Location Based Services to Add More Relevance to Consumer
Messages This Holiday Season.
St. Louis, MO, November 28, 2013 --(PR.com)-- With nearly every restaurant and retailer promoting
their holiday and Black Friday sales this week, several smart retailers are taking a new and improved
approach by launching location-based mobile marketing campaigns.
The mobile campaigns use new location-based technology called geofencing supplied by Thumbvista, a
leading mobile marketing company. Customers opt-in to receive special deals and alerts based on their
location and proximity to the retailer or restaurant.
By sending a text message coupon to customers when they're near a participating location, these
campaigns aim to increase sales and foot traffic to stores over the busiest shopping weekend of the year.
“Retailers and restaurants are bombarding consumers with holiday sales messages right now,” said
Linden R. Skeens, founder of Thumbvista. “We are able to cut through the clutter by sending a mobile
message that's relevant to their customers when they're near a participating location.”
As the holiday shopping season kicks off this weekend, Stony Brook Village Center in New York expects
to attract a higher volume of shoppers from their location-based campaign.
“We hope that by offering this type of tailored service, our customers will enjoy the convenience and
exclusivity we're offering,” said Marie Gilberti, Communications Manager at Stony Brook Village Center
Argo Tea is also piloting a Black Friday mobile promotion at select New York and Chicago locations.
“We know that it's becoming increasingly difficult for brands to stand out during the busy shopping
season,” said Jill Lawrence, Director of Café Marketing for Argo Tea. “By sending tailored messages to
our customers when they're near our locations, we're further demonstrating our commitment to our
customers by only reaching out to them at the most convenient time and in the most convenient way -
right on their mobile device.”
Even Small Businesses are getting in on the new marketing strategy. Pennies In Your Pocket, a resale
shop and estate sale company in St. Louis Missouri has been testing the mobile services as well.
“The customers who receive the location based message can't wait to come and tell us about it,” said
Regina Randall, owner of Pennies In Your Pocket. “The excitement that it brings is a real plus.”
Based in St. Louis, Mo, Thumbvista Mobile Marketing is a leading mobile marketing company with
services ranging from location-based SMS services and geofencing to text-based advertising and app
development. For more information, visit www.Thumbvista.com
Linden R. Skeens
Contact via Email
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