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ITINERARY EVALUATION GRID
Local Tour Operator Name: BIRD Itinerary Number: 1 Itinerary Name: The Legend of the Mantra

Evaluation Criteria
Criteria are differentiated according to characteristics of the itinerary. The relevant features tested are: I) compliance with RT-standards; II) attractiveness of the tourist product (to the tourist); III) Promotional strength of the proposal (attractiveness to the operator)

Criterion

1. Responsible Tourism Quality Standard (RTQS) Protection and preservation of the environment Socio Cultural respect and preservation Guaranteeing economic benefits 2. Attractiveness of the Tourist Product (ATP) Content of the proposal Safety Price/Quality Ratio 3. Promotional Strenght of Proposal (PSP) 4. Project Criteria (PC)
Share

Share 0-45 0-12 0-17 0-16 0-39 0-12 0-12 0-15 0-10 0-6 0-100

Obtained

0 0 0 0 0 0 0 0 0 0 0

TOTAL OBTAINED

Responsible Tourism Quality Standards (0-45)
Segment of itinerary Issue Degree of care Mark assigned

0
Result

Protection and preservation of the environment (0-12)
Arrival and Departure Transport Means of transport is environmentally friendly Means and distances are well balanced Cooperation
Low – inefficient solution Medium – collective transport but no calculation of emission High – CO2 emission low and calculated Low – flights criteria not held, inefficient automotive transfer Medium – flight criteria held, inefficient automotive transfer, no CO2 calculation High – flight criteria held, little and efficient automotive transfer, CO2 calculation Low – little cooperation with ongoing environmental projects/organizations Medium – cooperation with National Park administration High – tourists are taken to see ongoing projects Low – no guide informs the tourists about species and nature

0
0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.0 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0

Activities

Informing the tourist Medium – theoretical information about species and nature
High – wildlife-watching activity with specialized guide (without disturbing the animals) Low – no planning of how to dispose of waste

Waste disposal

Medium – partial planning of how to reduce/reuse/recycle waste (coop. with existing structures) High – entire plan (composting, recycling Low – constant heating/cooling and no attempts of energy/resource-saving

Structures

Medium – limited heating/cooling, water and energy-saving facilities, noise-pollution, some imported materials High – efficiency in energy-and resource-saving, reduced noise pollution, local materials (no imports) Low – chemicals for cleaning, improper disposition of waste, no reuse behaviour

Accommodation

Service Informing the tourists Structures

Medium – reuse of worn materials, waste differentiation and recycling, some chemicals for cleaning High – high waste-efficiency and reusing of materials, natural cleaning substances Low – Tourists are not informed about water/energy-saving Medium – Tourists are informed about save/reuse/recycle behaviour within structure High – Tourists are informed and asked if they wish towels and sheets to be changed not every day Low – constant heating/cooling and no attempts of energy/resource-saving Medium – limited heating/cooling, water and energy-saving facilities, some noise-pollution, some imported materials High – efficiency in energy-and resource-saving, reduced noise pollution, local materials (no imports) Low – chemicals for cleaning, improper disposition of waste, no reuse behaviour, plastic utensils

Feeding Service

Medium – reuse of worn materials, waste differentiation and recycling, no plastic dishes, some chemicals for cleaning High – high waste-efficiency and reusing of materials, natural cleaning substances Low – plastic material is used

Material Souvenirs Waste disposal

Medium – no plastic material used, some chemical material High – no chemical material, some recycled material used Low – no planning of how to dispose of waste Medium – partial planning of how to reduce/reuse/recycle waste (coop. with existing structures) High – entire plan (composting, recycling)

Socio cultural respect and preservation (0-17)
Arrival and Departure Transport Informing the tourists Maintaining traditions Involvement of the local population Respect of local traditions Activities Cultural content
Low – nobody introduces first cultural aspects to the tourists when they arrive, driver not autochthon Medium – tourists are taken to the hotel by a native giving some info about cultural elements High – first elements and the hotel is a typical cultural hosting structure Low – only modern transport systems are used Medium – some transport is made by traditional means High – a relevant amount of transport is made by traditional means and linked to traditional reasons of travel Low – population is only “seen” from far away or as service personnel Medium – more 20% of activities involve local population actively, some participation in design, some feed-back collection High – more 40% of activities involve local population actively, and they participated in design and give regular feed-back Low – local rules and values are not taken to account and secondary to personal wishes of tourists Medium – local rules are considered most of the time, exceptions in tourist private sphere (hygiene, habits) High – local rules are respected and obeyed all the time Low – an experienced guide is rarely foreseen for the activities Medium – in most of the activities a guide explains local history and culture linked High – in all activities a guide/the population is present giving important elements of local history, culture and tradition Low – culture is always observed or being taught

0
0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5

Cultural experience Medium – in some activities tourists get to experience traditional habits/tools/practices/sports themselves
High – the tourists get to experience culture themselves and jointly with the population Low – structures do not resemble traditional housing

Structures

Medium – resemble traditional housing High – use local art and handicraft for interior design Low – Western-style service

Service Accommodation Involvement of the local population Respect of local traditions Structures

Medium – service incorporates appropriate cultural elements High – only local traditions, ways used for service Low – structures are not owed by locals Medium – more than 33% of structures are community-managed, some feed-back collection High – more than 50% of structures are community- managed, regular feed-back collection Low – local rules and values are not taken to account and secondary to personal wishes of tourists Medium – local rules are considered most of the time, exceptions in tourist private sphere (hygiene, habits) High – local rules are respected and obeyed all the time Low – structures do not resemble traditional architecture Medium – resemble traditional architecture High – use local art and handicraft for interior design Low – Western-style service

Service Feeding

Medium – service incorporates appropriate cultural elements High – only local traditions, ways used for service Low – structures are not owed by locals

Involvement of local Medium – more than 33% of structures are community-owed and/or managed, some feed-back collection population
High – more than 50% of structures are community-owed and/or managed, regular feed-back collection Low – local rules and values are not taken to account and secondary to personal wishes of tourists Medium – local rules are considered most of the time, exceptions in tourist private sphere (allergies, habits)

Respect of local traditions

Feeding

Responsible Tourism Quality Standards (0-45)
Segment of itinerary Respect of local Issue Degree of care Mark assigned

0
Result 1.0

Protection and preservation of the environment (0-12) High – local rules are respected and obeyed all the time

traditions

Responsible Tourism Quality Standards (0-45)
Segment of itinerary Issue Degree of care
Medium – tourists are taken to at least two spots where they can buy souvenirs directly from the local population, and from different segments of the population High – more than two occasions to buy souvenirs directly from locals Low – local rules and values are not taken to account and secondary to personal wishes of tourists Medium – local rules are considered most of the time with some exceptions High – local rules are respected and obeyed all the time Low – souvenirs are made to please tourists, not to explain own culture Medium – cultural symbols and materials are transformed into objects that please tourists High – original symbols/objects tools are sold while explaining the tourist the use and meaning of them

0
Mark assigned

Result

Low – population does not Protection and preservation of the environment (0-12) participate, souvenirs are imported from city or abroad

0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0

Involvement of the local population Souvenirs Respect of local traditions Cultural content

Guaranteeing economic benefits (0-16)
Arrival and Departure Employment condition of personnel Employment condition of personnel Transport
Low – wages paid are low and irregular Medium – wages paid are reasonable but irregular High – wages paid are reasonable and on regular basis/higher to compensate for non-working months Low – wages paid are low and irregular Medium – wages paid are reasonable but irregular High – wages paid are reasonable and on regular basis/higher to compensate for non-working months, ILO standards are respected Low – no attention to origin of resources High – workforce and fuels are local

0
0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0

Origin of resources Medium – workforce is local but fuels are imported Distribution of benefits Employment condition of personnel
Low – a single person receives all benefits Medium – benefits are distributed but imply reductions in the quality of employment of the individual High – benefits are distributed without implying reductions in the quality of employment of the individual Low – wages paid are low and irregular Medium – wages paid are reasonable but on an irregular basis High – wages paid are reasonable and on regular basis/higher to compensate for non-working months Low – no attention to origin of resources

Activities

Origin of resources Medium – workforce is local but materials/tools are imported
High – workforce and materials/tools are local

Distribution of benefits Employment condition of personnel Accommodation

Low – a single person receives all benefits Medium – benefits are distributed but imply reductions in the quality of employment of the individual High – benefits are distributed without implying reductions in the quality of employment of the individual Low – wages paid are low and irregular Medium – wages paid are reasonable but on an irregular basis High – wages paid are reasonable and on regular basis/higher to compensate for non-working months Low – no attention to origin of resources

Origin of resources Medium – workforce is local and more than 33% of structures are locally (community/privately)-owed
High – more than 50% of structures are locally (community/privately)-owed

Distribution of benefits Employment condition of personnel Feeding

Low – a single person receives all benefits Medium – benefits are distributed but imply reductions in the quality of employment of the individual High – benefits are distributed without implying reductions in the quality of employment of the individual Low – wages paid are low and irregular Medium – wages paid are reasonable but on an irregular basis High – wages paid are reasonable and on regular basis/higher to compensate for non-working months Low – no attention to origin of resources

Origin of resources Medium – workforce is local and most food is locally produced
High – workforce is local and all food is locally produced

Distribution of benefits

Low – a single person receives all benefits Medium – benefits are distributed but imply reductions in the quality of employment of the individual High – benefits are distributed without implying reductions in the quality of employment of the individual Low – no attention to origin of resources

Origin of resources Medium – most materials/tools used are locally produced
High – all materials/tools used are locally produced Low – producers are chosen at random by each different group of tourists

Souvenirs

Quality of demand Distribution of benefits

Medium – some producers are chosen at random, some are more stably integrated into the itinerary High - producers can rely on a regular demand from tourist groups Low – a single person receives all benefits Medium – benefits are distributed but imply reductions in the quality of demand for the individual High – benefits are distributed without implying reductions in the quality of demand for the individual

Attractiveness of the tourist product (0-39)
Segment of itinerary Issue Degree of care Mark assigned

0
Result

Content of the proposal (0-12)
Choice of destinations
Low – destinations are the same as ordinary itineraries of tourist industry Medium – destinations are partially included into ordinary itineraries of tourist industry, some destinations are untouched/rarely visited High – most of the destinations are not visited by the ordinary itineraries of tourist industry Low – attractions are the same as ordinary itineraries of tourist industry

0
0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0

Originality of proposal

Choice of attractions

Medium – attractions are partially included into ordinary itineraries of tourist industry, some destinations are untouched/rarely visited High – most of the attractions are not visited by the ordinary itineraries of tourist industry Low – attractions are the same as ordinary itineraries of tourist industry

Choice of activities

Medium – attractions are partially included into ordinary itineraries of tourist industry, some destinations are untouched/rarely visited High – most of the attractions are not visited by the ordinary itineraries of tourist industry Low – the programme provides little new knowledge about local history and culture

Cultural/Historic content[1]

Medium – tourists learn about local history and culture. At least 20% of time is spent on activities having cultural historic content High – tourists get thoroughly informed about culture and history by different guides and some support material. More than 40% of time is spent on activities having cultural historic content Low – The programme provides little opportunity to experience local nature and wildlife, except for casual passing by

Nature/Wildlife content Tourist value of proposal Sporty content

Medium – At least 20% of time is spent in open nature/with local animals/wildlife High – More than 40% of time is spent on activities in open nature/with local animals/wildlife Low – The programme provides little opportunity to be physically active, except for small walks Medium – at least 20% of time is spent on activities that imply physical effort/sport[2] High - More than 40% of time is spent on activities that imply physical effort/sport2 Low – The programme provides little opportunity to meet locals and exchange opinions/values with them Medium – At least 20% of time is spent on activities that the tourists could not do in any other country. They imply the direct contact between tourists and locals, the activity has to refer to local traditional habits High – More than 40% of time is spent on activities that the tourists could not do in any other country. They imply the direct contact between tourists and locals, the activity has to refer to local traditional habits Low – The programme is unbalanced. Some types of activities are not envisaged Medium – all types of activities are present. Some are predominant but in overall there is harmony[4]. High – all types of activities are well-represented and well-alternated among each other

Cultural exchange content[3]

Equilibrium/ Alternation between different types of activities

Equilibrium/ Alternation between Low – Hosting programme is unbalanced. Some types of accommodation/feeding structures are not present different types of accommodation Medium – Some structures are predominant but in overall there is harmony[5] between different types of services High – all types of services are well-represented and well-alternated among each other structures and feeding Harmony of programme
Low – transfer ratio is over 50%

Transfer ratio[6] Congruity of programme for target group Free time[7]

Medium – transfer ratio is over 30% High – transfer ratio is below 10% Low – no congruity between activities. No clear targeting possible Medium – in general congruity is sound. Some activities that stick out envisage options High – programme is well designed for an identified target group. No exceptions for feasibility on behalf of all Low – no free time envisaged by programme Medium – at least one half-day & one meal are free High – at least two half-days & two meals are free

Attractiveness of the tourist product (0-39)
Segment of itinerary Issue Degree of care Mark assigned

0
Result

Content of the proposal (0-12) Safety (0-12)
Keeping the group together (noone gets lost) Protection from local criminality
Low – no guide present Medium – one person present at arrival (departure) High – two or more persons present at arrival (departure) Low – tourists are left alone and not warned about dangerous zones Medium – tourists are mostly guided, dangerous zones avoided by the guide High – tourists are mostly guided, when left alone they are carefully informed where they should not go Low – no attention to safety measures Medium – vehicles have security belts for all, are revised regularly, drivers not trained High – vehicles are regularly checked and secure, drivers have been trained, tourists are asked to put belts on during every transfer Low – no guide present

0
0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0

Arrival and Departure

Quality of vehicles and driving

Keeping the group together (noone gets lost)[8]

Medium – each group has one guide that knows exactly the destination High – each group has a guide and precautionary measures have been taken in case single tourists get lost (GPS tracking, security crews…) Low – transfers go through dangerous zones Medium – paths are chosen carefully, dangerous zones avoided by the guide High – tourists are mostly guided, when using other transport means autonomously they get informed about dangers and hazards Low – no attention to safety measures Medium – safety equipment is envisaged by all, they are revised regularly, no clear precautionary measures in case tourists get hurt

Protection from local criminality

Quality of equipment and tools
High – safety equipment is regularly checked and secure, guides trained, tourists are obliged to comply to safety measures, precautionary measures have been taken in case tourists get hurt (first aid, knowledge and possible transfer to near hospital…)

Keeping the group together (noone gets lost)[9]

Low – no guide present Medium – one person supervises the activity High – each group (if more than one) has a guide and, or at least two guides for the overall group. Low – activities take place in dangerous zones Medium – paths/locations are chosen carefully, dangerous zones avoided by the guide High – tourists are mostly guided, when using other transport means autonomously they get informed about dangers and hazards Low – no attention to safety measures Medium – structures are safe and healthy, no hybrid contact with animals, no clear precautionary measures in case tourists get hurt

Activities

Protection from local criminality

Quality of structures

High – structure’s safety is regularly checked and supervised, owners have been trained, tourists are informed about safety measures, precautionary measures have been taken in case single tourists get hurt (first aid, knowledge and possible transfer to near hospital…) Low – structures are in dangerous zones, no security measures Medium – structures are in locations where danger might exist, but security measures have been taken High – structures are in safe zones and have all necessary security measures Low – no attention to safety measures Medium – quality of food and water is guaranteed (fresh and clean), structures are safe and healthy, no hybrid contact with animals, no clear precautionary measures in case tourists get hurt/feel sick High – guaranteed quality of food and of fresh water. structure’s safety is regularly checked and supervised, owners have been trained, tourists are informed about ingredients, precautionary measures have been taken in case single tourists feel sick (first aid, knowledge and possible transfer to near hospital…) Low – structures are in dangerous zones, no security measures Medium – structures are in locations where danger might exist, but security measures have been taken High – structures are in safe zones and have all necessary security measures

Protection from local criminality

Quality of food and water Feeding Protection from local criminality

Price/Quality ratio (0-15)
Low – only high-class has access to the product

0
Medium – tourist product is accessible to European high middle class High – tourist product is highly accessible to the middle and low-middle class Low – costs would be the same if the tourist goes by himself

Overall price Accessibility Price without flight

Medium – costs are lower than if the tourist goes by himself High – costs are significantly lower than if the tourist goes by himself Low – prices are visibly higher than other offers

Competitiveness

Price/quality ratio

Medium – prices are competitive but the product offered is inferior High – price/quality ratio is competitive/in line with existing products on the market or lower

0.0 0.5 1.0 0.0 0.5 1.0 0.0 0.5 1.0

[1] Refers to sightseeing and visiting monuments [2] Refers to treks, hikes, canoeing, climbing, horse-back/camel-riding, biking etc… [3] Refers to meeting and “living” local social life; includes traditional food, experiencing/seeing arts and handicraft, sleeping in private houses, etc. [4] Harmony implies: two different types of activities during the same day. Not more than three days doing the same type of activity. Not more than 75% of any type of activity on the whole itinerary [5] Harmony implies: two different types of activities during the same day. Not more than three days doing the same type of activity. Not more than 75% of any type of activity on the whole itinerary [6] (= time spent in transport on total day time) [7] Criteria refer to one week of vacation. They have to be multiplied by the weeks of duration of the itinerary. Exceptions are possible whenever the itinerary is passing through destinations where [8] This is relevant for transport where different transportation means are used (more than one vehicle, camels, canoes, horses, etc...) [9] This is relevant for all activities that imply minimum movement on behalf of tourists, but can occur also during a visit to the market etc. Do not be anxious about keeping everybody together all the

Promotional Strength of proposal (0-10)

0

The promotional strength is a mixture between the quality of destination, the content of the proposal, the congruity of the programme, the competitiveness of the proposal and the type of target group addressed. The criteria are combined into a mark ranging from 0 to 10.

Issue

Mark assigned

Result

Quality of Destination Content of the Proposal Congruity of the Programme Competitiveness of the Proposal Type of target group addressed

0-2 0-2 0-2 0-2 0-2


				
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