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					Associated Press
May 13, 2005

Next time you’re walking down a city sidewalk, look out for the Internet. It’s all around you -- and not just in the phone lines and cables running under the streets or in the airborne Wi-Fi streams. In recent months, several services have sprung up to allow a communion of the real world with the Internet, with cell phones acting as the medium. If you send a text message to an e-mail address scrawled in paint on a subway advertisement or on a sidewalk, for example, you could get some digital pop art on your phone in return. An adhesive arrow on a telephone pole could hold the key to the history of a nearby building. [...] Yellow Arrow, encourages people to plaster adhesive arrows -- each assigned a unique code -- to physical landmarks or even other people (Yellow Arrow encourages posters to get permission before placing stickers on private property.) Passers-by who see an arrow can send a text message to a phone number with the arrow’s code. The reply message contains information about the place or person. Some of the arrows simply designate someone’s favorite cafe or restaurant (“Best breakfast in town”). Others mark a place where something significant took place. At Central Connecticut State University, a professor had his students post arrows at overlooked historical sites, including a clinic that was among the first in the state to dispense contraceptives. Next page

Associated Press
May 13, 2005

Then there are more artsy comments, such as one attached to an arrow on a stop sign in Key West, Florida: “It was here where he laughed heartily, called her a good egg and then threw the cell phone in the pool with no remorse.” The arrows “transform the ordinary into the extraordinary,” said Jesse Shapins, a creative collaborator for Counts Media, a New York-based game and entertainment company that started the concept in May 2004. “Counts Media initiated the project to foster a global community around ... local interests and experiences.” The company also makes T-shirts branded with coded arrows. Its wearers can change messages associated with the arrows anytime. Coded arrows cost 50 cents each; T-shirts are $20. About 15,000 arrows are currently in circulation, Shapins said, and 300,000 more will be bound into an upcoming Lonely Planet guide, “Experimental Travel.” Readers of the guide will be encouraged to post arrows at their favorite travel spots. A Canadian company called (murmur) -- complete with artsy brackets -- allows people to record stories about specific locations. By dialing a number when they see a sign designating that a location is featured, cell phone users can listen to a personal history of the site. There are stories about apartment buildings and stores, including a lobster shop in Toronto’s Kensington Market where a woman relates a fond memory of shopping with her boyfriend for ingredients for a seafood feast. So far, the service is limited to three Canadian cities: Toronto (where it started), Montreal and Vancouver. Would-be storytellers must submit an application to the site’s curators, who then visit the site with the applicant and record the story. Such digital signposts to interactive experiences are likely just the beginning as access to the Internet becomes more ubiquitous, Grafedia’s Geraci said. “The boundaries of what we think of as the World Wide Web are arbitrary,” he said. “The Web can be anything, anywhere.” -- Justin Glanville

The arrows “transform the ordinary into the extraordinary... Counts Media initiated the project to foster a global community around ... local interests and experiences.”

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