MSN Entertainment Pushdown
Last Updated - May 24, 2012
Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy
Ad Type Initial Download File Max Initial Full Panel Max Weight Audio Animation/ Alt
/ Ad Size Size Size (GIF/JPG) Download File Expanded Expansion Progressive Download Specifications/ Limit Looping Limit Text
Size Size Direction (Video/ Streaming Limit
Banner 972W X 40k 150k 972W X 418H down 2.2mb Allowed on user click Allowed; Duration: 30 65 char
728x90 66H only; Duration: 30 sec sec, Video Duration:
The User Experience
The MSN Entertainment Pushdown (Sliver) is a Flash enabled unit that seamlessly expands to 972x418 while politely
pushing all page elements downwards. After a set duration (7 seconds), or if the user opts to close the expanded
Pushdown, the unit seamlessly retracts while pushing all page elements back to their original position, and resolves into a
972x66 Leave Behind Sliver on both the Homepage and Site Section pages. The Pushdown functionality can be replayed
by the end-user and is clickable throughout the duration of the Ad.
The first user impression will deliver an auto-initiated Pushdown experience. All subsequent impressions will deliver a
user- initiated Pushdown which expands via user click. The Pushdown product may also contain Video elements.
972x418 Pushdown Element:
o Dimensions: 972x418Format: Source FLA, Exported SWF (Flash 9, Action Script 2.0 enabled)
o File size: 150KAnimation maximum allowed time: 7 sec
o Expansion: Must contain a clearly defined Expand hotspot (16pt font: “ Expand”). First impression allows
auto-initiated expansion; all subsequent impressions require user interaction via a click.
o Close Button: Must contain a clearly defined close button (16pt font: “Close X”). Ad will collapse if the
user clicks the close button or if the user does not interact after a set duration of 7 seconds resolving
back to the 972x66 leave behind Sliver image.
o Controls: If the Pushdown contains video, the following video controls should be included:
1. Play / Pause
2. Audio On / Off
3. Optional: Rewind, Stop
o Frame Labels: The main timeline should contain the 3 frame labels below to control the behavior:
1. When the ad reaches its minimum height of 66 pixels, the playback head will display this
2. This frame label should contain the collapsed 972x66 portion of the ad.
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1. While the Slider ad is expanding and pushing page elements downwards, the playback
head will display this frame label
2. This frame label should contain static imagery for when the ad expands
3. This frame should not contain animation unveiling the content, the Pushdown will handle
unveiling the content
1. Once the Pushdown has completed expanding and reaches the max height of 418 pixels,
the playback head will display this frame label
2. This frame label should contain all animation for the expanded Pushdown.
o Frequency Cap: The host-initiated and user-initiated ads leverage the same Pushdown design asset. Once
the frequency cap is in effect, the ad will display the animation which resides on the prompt frame label.
972x66 MSN Pushdown Alternate Image:
Format: .GIF / .JPG
File size: 30k
Animation: Maximum allowed animation time: 7 sec
Available on user click only. Off by default.
Audio mute button control required.
Host-initiated video may be used in any portion of the experience.
Video duration: 30 seconds max. Replay allowed with user initiation.
Stop and Play button controls required.
Companion audio may be included with video (see audio specs above).
File size: 2.2 MB
File type: Rich Media / Flash / Video
Video formats– contact rich media vendor for specific file types and support
Any auto-initiated executions must be frequency capped at once per user per day. Since multiple site
sections are included in the media plan, auto-initiated executions must be frequency capped at once per
user, per day, per section front
The Pushdown action should never be placed so that it overlaps the Search Bar.
Above ad specs are the standard guidelines for the Pushdown Ad. Other ads on the page can
Expanding Rich Media
In-Page Rich Media
Float to Rectangle (Market/Channel Decision)
Expanding Ad Experience
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CONTACT RICH MEDIA VENDOR FOR THE FOLLOWING:
Flash files guidelines (that require FS Command is embedded in the file)
Video Formats – types and support.
AD CHOICES COMPLIANCE
Ad Choices is hard coded to the MSN Movies, MSN and MSN TV sites, placed below the ad unit. It is not featured or ad
served within the ad unit. No action needs to be taken to feature Ad Choices within the ad unit.
Certified Rich Media Vendors
o Preview link- Please click here
o For any questions regarding this ad unit, please contact Unicast at email@example.com.
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o Ad impressions
3rd Party Partner
o 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics.
Please consult your rich media partner of choice for more detail.
Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web
forms embedded in ads).
Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
advertising on Microsoft sites.
Advertisers wishing to collect personal information within advertisements (according to specifications above)
must follow these guidelines:
o Clearly identify organization
o Identify purpose for collecting information
Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines
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