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IdR/RC/20.07.06

‘Fashion in the Air’ design contest: Winners announced
The winners of the ‘Fashion in the Air’ design contest were announced during today’s opening of the exhibition ‘Airworld. Design and Architecture for Air Travel’. The beginners’ prize was awarded to Marie Burlot. The prize for the advanced students went to Kluckova.Brown (Monika Kluckova and Melanie Brown). Both designs, and a selection of the other submissions, can be viewed from Saturday 22 July until 5 November as part of the ‘Airworld’ exhibition at the Stedelijk Museum CS. The design contest was organised in conjunction with the exhibition ’Airworld. Design and Architecture for Air Travel’, one of the elements of which is a display of various flight-attendant uniforms over the years. To inject a more contemporary feel into the clothing and accessories of flight attendants, the Stedelijk Museum asked graduates and students of the Fashion course at Gerrit Rietveld Academie in Amsterdam to develop some new ideas on the theme. The assignment was to create a future-oriented image, without directly considering how a particular airline might be able to use the design. Thirty students and recent graduates developed their concepts to create collections of three outfits. All of the first- and second-year students participated in the contest, along with some of the Finals students and nine graduates. The jury, consisting of Aziz Bekkaoui (designer), Milou van Rossum (fashion journalist for De Volkskrant) and Ingeborg de Roode (curator at the Stedelijk Museum), finally selected two winning designs. This is what the jury report had to say about Marie Burlot’s designs: ‘The jury was impressed by the variety within the small collection and the professional quality of the work. The allusion to the safety aspects of flying was certainly appreciated as well.’ In their report, the jury said the following about the work of Kluckova.Brown: ‘The idea is as simple as it is powerful. The pictograms printed on the paper (with meanings such as “no grenades on board” and “beware of aeroplanes taking off”) form a clear link to the airline industry.’ The Kluckova.Brown design will be worn by the exhibition attendants and the pattern for making it will be available from the museum shop. The ‘Airworld. Design and Architecture for Air Travel’ exhibition runs until 5 November 2006 at the Stedelijk Museum CS.

For the complete report of the jury and pictures of the winning designs, see www.stedelijk.nl/press.

Stedelijk Museum CS Post CS-gebouw, 2de verdieping, Oosterdokskade 5, Amsterdam Open: daily, 10-6. Admission: €9; reductions: €4.50; children (0-7) and Museumkaart holders: free Info and route description: www.stedelijk.nl


				
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posted:11/15/2009
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