1 MONSTER CABLE® INTERNATIONAL PRESS INFORMATION - FOR IMMEDIATE RELEASE Contact: Daniel Graham Phone/Fax: (415) 7162795 email: DGraham@monstercable.com Monster Performance Car™ Introduces AllNew Car Audio, Video & Power Distribution Products ® Now Shipping from Monster , Three New Series (400, 300, 200) Hit the Streets Offering Enhanced Performance and New Design Aesthetics Las Vegas, NV, January 5, 2006– Monster Performance Car™, a division of Monster Cable Products, Inc., the world’s leading manufacturer of highend speaker, audio, video, computer cables and accessories, is proud to announce the launch of three new series (400, 300 and 200) of audio/video interconnects and power distribution products designed specifically for today’s high performance mobile entertainment car audio/video systems. “For years, the car audio dealer, installer, and consumer have come to expect nothing but the best from Monster, and we have further enhanced our reputation for 2006,” explained The Head Monster, Noel Lee. “All of the award winning and newly developed technologies that Monster has become famous for have been integrated into the new line of Monster Performance Car, complete with a fresh new look. By developing a new, comprehensive and highlyorganized line of mobile audio/video performance products, we’ve made it even easier for the dealer and installer to match the appropriate accessories for the system they are installing. Exciting new features and aesthetics also make it highly desirable for the consumer who demands both extreme performance and a bold, exciting look from their system.” Lee added that as an ongoing commitment to cater to the needs of its dealers, Monster’s launch of the new Monster Performance Car Series will also go handin hand with new carfocused Marketing and Dealer Programs for 2005/2006. This new line will be implemented utilizing Monster’s M4 process, which has proven to be tremendously successful for it’s dealers. The new Monster Performance Car series will continue to evolve making even more products available such as iCruze® as part of Monster’s ongoing commitment to provide OEM integration solutions for dealers. “More technologies, features, and benefits are packed into this product line at lower price points then ever before,” explained Rusty Everett, director of product development. “A number of exclusive Monster patented technologies have been ® incorporated into this new line, including XLN Xtreme noise rejection technology and patented Time Correct™ Windings on our interconnects, and our patented Magnetic Flux Tube™ and exclusive PowerQuip™ power cable connectors found in select power distribution products in the line.” 2 Allnew consumerfriendly packaging, innovative product and technology enhancements, and new retail merchandising and sales tools make it easier than ever for Monster Performance Car enthusiasts to choose the appropriate accessories, as well as for dealers to deliver the quality and performance today’s mobile audio/video system customers expect and demand. “Each series contains an increased or new level of performance and design aesthetics, thus making the correct accessories choice for each install as easy as possible for the consumer, retailer, and installer,” explained Chris Gibbins, Monster Performance Car Product and Market Area Manager. “All product families have been incorporated into the 400, 300, 200 series packaging for easy feature/benefit referencing for consumers and sales associates as well as being updated with new finishes. In the end, this is a tremendous benefit to the consumer as they will have the best accessories to appropriately match the quality of the system they have just purchased, thus maximizing their system’s overall performance.” For both the retailer and consumer, newly devised packaging aesthetics include: • • • quickhit feature icons hookup charts high quality product illustrations All packaging deliver highly detailed facts, figures and recommendations for both the professional and doit yourself installers. Please visit MonsterPerformanceCar.com for complete details on each product line. ABOUT MONSTER CABLE The Monster Cable division of Monster is the world's leading manufacturer of connectivity solutions for high performance audio, video, car audio, computer, console and computer gaming, professional audio and sound reinforcement. The Monster Performance Car™ division is a leader in car audio and video accessories. Monster Power® division is the leading manufacturer of high performance AC power line conditioning and protection products for audio/video systems. M•Design is the newest addition to the Monster family of companies, making technology products you can live with. Visit www.MonsterCable.com. (1/06) # # # # “Monster”, “Monster Cable”, and “Monster Performance Car” are registered and unregistered trademarks of Monster Cable Products, Inc. All other trademarks and registered trademarks are property of their respective owners.