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LIONSGATE AND MARVEL STUDIOS JOIN FORCES FOR NEXT INSTALLMENT IN

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									LIONSGATE AND MARVEL STUDIOS JOIN FORCES FOR NEXT INSTALLMENT IN ENORMOUSLY POPULAR MARVEL ANIMATED FEATURES DVD SERIES

THE INVINCIBLE IRON MAN
DVD Cover Art Drawn By Marvel Comics’ Own Editor-in-Chief Joe Quesada!
SANTA MONICA, CA (November 7, 2006) – This January, Marvel Studios (NYSE: MVL) and Lionsgate (NYSE: LGF) will release to DVD the latest title in the very successful Marvel Animated Features video series – The Invincible Iron Man, inspired by one of Marvel’s most popular Super Hero franchises. The third release of a multi-picture direct-to-DVD deal signed by the two companies, The Invincible Iron Man follows on the heels of the enormously successful Ultimate Avengers: The Movie and Ultimate Avengers 2: Rise of the Panther, which have sold more than 1.5 million units combined since debuting in February 2006, and currently rank among the top 10 children’s releases year-to-date according to Nielsen Videoscan (10/8/06). The Invincible Iron Man is an origin story that follows billionaire inventor Tony Stark as he raises a long-buried city in China and awakens an unspeakable evil that only the armor-clad Iron Man™ can destroy in a battle of modern technology versus eastern mythology. ―Marvel fans are among the most loyal and fervent in existence and they are anxious for Iron Man to take the spotlight,‖ said Lionsgate President Steve Beeks. ―The Marvel Animated Features have been so successful because they lived up to the expectations of these fans in both production quality and the experience they have come to expect with Marvel projects. We anticipate The Invincible Iron Man to achieve similar critical and sales success as the feature will bring the superhero to life with a story that honors its comic book roots.‖ ―Iron Man is one of Marvel’s premier characters. Our animation team has done a terrific job bringing Tony Stark to life in this action-packed animated DVD feature,‖ added Marvel Studios President/COO, Michael Helfant. Named after the comic books that made Tony Stark’s alter ego one of the most popular characters in the Marvel Universe, The Invincible Iron Man will be available on DVD on January 23, 2007 for the suggested retail price of $19.98. The DVD features a ―marvel-ous‖ host of bonus features including an alternate opening sequence, ―The Origin of Iron Man‖ featurette, ―The Hall of Iron Man Armor‖ featurette, a look at the upcoming Marvel Animated Feature, Dr. Strange and more. SYNOPSIS Past and present collide in this epic adventure that reveals the origin of Iron Man. While raising the ruins of a long buried Chinese kingdom, billionaire inventor Tony Stark digs up far more than he bargained for. He unleashes an age-old prophecy that foretells the resurrection of the Mandarin, the emperor of China’s darkest and most violent dynasty. In order to confront the

destructive force, Tony creates an armored suit infused with high-tech weaponry. To stop the evil that he himself has raised from the earth, Tony must become his greatest invention ever—Iron Man! The newly born champion must travel to the four corners of the earth to battle the Mandarin’s henchmen, the Elementals—four magical warriors who harness the power of the elements—earth, water, wind, and fire—with deadly chemistry. But is the Iron Knight, as he his known in the prophecy, strong enough to defy fate and turn back the malevolent forces hell-bent on earth’s destruction? DVD SPECIAL FEATURES*:  Alternate Opening Sequence  ―The Origin of Iron Man‖ featurette  ―The Hall of Iron Man Armor‖ featurette  A Look at upcoming Marvel Animated Feature Dr. Strange  Trailer Gallery
*DVD Special Features subject to change

MARKETING SUPPORT The DVD release of The Invincible Iron Man will be supported by an iron-clad marketing campaign, including a consumer television advertising campaign that will deliver more than 400 million impressions! In an effort to maximize the reach to men of all ages – the title will be advertised on a wide array of broadcast networks including FOX, Cartoon Network, Spike TV, Comedy Central, Sci-Fi Network, USA Network, and TBS. In addition, targeted print advertising reaching both adult and kid comic book fans will run in Marvel Comics, Wizard Magazine, and the Spider Man comics in Sunday newspapers throughout the nation, with a cumulative readership of over 13 million people. Lionsgate will also execute a massive online campaign including a custom website and heavy online promotions with key comic book, entertainment and DVD websites, generating significant virtual awareness. At retail, Lionsgate will create eye-catching point of purchase displays including 18, 24, 30 and 48-count, as well as 6 and 12 count counter-top displays, pallets, clip strips and mini-posters. ABOUT LIONSGATE Lionsgate is the leading independent filmed entertainment studio, winning this year's Best Picture Academy Award® for CRASH, generating two consecutive years of $300 million-plus domestic theatrical box office, operating a $500 million-plus home entertainment business and producing a broad slate of prime time television series for fiscal 2007. It is a premier producer and distributor of motion pictures, television programming, home entertainment, family entertainment, and videoon-demand content. Its prestigious and prolific library of more than 10,000 titles is a valuable source of stable, recurring revenue and a foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the world. ABOUT MARVEL ENTERTAINMENT INC. With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of

emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found www.marvel.com ### The Invincible Iron Man DVD Street Date: January 23, 2007 Order Date: December 20, 2006 Feature Run Time: 83 Minutes Rating: PG-13 for action violence and some sensuality DVD SRP: $19.98 FOR MORE INFORMATION, PLEASE CONTACT: For Lionsgate: Adam Fenton / Lauren McCabe BENDER/HELPER IMPACT 212.689.6360 adam_fenton@bhimpact.com lauren_mccabe@bhimpact.com For Marvel Comics: Jeff Klein / Ann Hinshaw DAN KLORES COMMUNICATIONS 212.981.5189 / 212.981.5160 jeff_klein@dkcnews.com ann_hinshaw@dkcnews.com

Jodie Magid / Jennifer Sandler LIONSGATE 212.386.6885 / 310.255.4072 jmagid@lionsgate.com jsandler@lionsgate.com


								
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