Effortlessly Creating An Email Sequence by MattBacak

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I have a lot of people ask me how I come up with email sequences when selling a product, whether it's my own product or an affiliate product. A lot of people think way too hard about this. They spend hours agonizing over what to write in their emails for a product. It doesn't have to be this way. It's very simple and I'm going to show you exactly what I do when writing my emails.

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									                      Effortlessly Creating An Email Sequence

                                                                                 by Matt Bacak

I have a lot of people ask me how I come up with email sequences when selling a
product, whether it’s my own product or an affiliate product. A lot of people think way
too hard about this. They spend hours agonizing over what to write in their emails for a
product. It doesn’t have to be this way. It’s very simple and I’m going to show you
exactly what I do when writing my emails.

Before I ever send out the first email for a product, I have a general idea of how my
sequence is going to go. It’s so simple that you’ll laugh when I explain this to you. The
first thing I do is head over to the sales letter. At first glance, I look for things that have a
flashlight on them. I explained this to the guy in my office that does my mailing for me
by saying, watch where the flashlight shines. The flashlight shines on places that stand
out to you when glancing over the sales letter. The words could be bigger, highlighted,
in a different bolder font, in a box that stands out, etc. You’ll notice the words because
they pop out at you. For example, after looking at one of my previous WSO’s, I notice
right away the words “Think about this.” The next thing I notice is in a box and it says,
“Google updates their algorithms with a zoo animal name like Panda and then you
watch your websites and blogs drop in rankings.” So when I’m writing my sequence,
this might be my first email. Now all I will add to this is a call to action and my name.

When creating the follow up emails in my sequence, I just go back to the sales letter
again and look for headlines and things that are highlighted, or under the flashlight. It’s
really that simple. I really like using the headlines for one reason you may not have
considered. Headlines are where most copy-writers spend the most time and energy.
The headlines are words and phrases that have been split-tested. So right away I know
that the headline works.

One thing you should remember when creating your email sequence is that you need
to be specific. Don’t write blind emails. You want them to know why they’re going to
the sales page. If it’s an offer for YouTube and your email says it’s about Facebook, not
only will you look like an idiot but the person clicking on the link will be annoyed and
disappointed when they get to the sales page. The person will feel like they’ve been
tricked when you don’t deliver what you promise. Make sure you are sending
messages that are congruent with what you’re selling.

Also, consider the length of your emails. My emails are always short, sweet and to the
point. There are a couple of reasons for this. Reason number one is in today’s world,
many people are interacting online by their mobile phones and devices. Some people
don’t use a computer anymore. There are tablets, e-readers and cell phones with
amazing capabilities. So when writing an email, I take that into account. It’s a lot
easier to read a short email on a cell phone than it is a long email. Reason number two
is based upon a personal belief of mine. It’s my belief that my job as an affiliate
marketer is to send you qualified traffic. It’s your job to sell that qualified traffic. I know
many other marketers feel the same way.

Something else you might want to keep in mind when crafting your emails is putting in
two calls to actions. This is something I know my friend Shawn Casey does when writing
his email sequences. This makes it super easy for people to click on the link and go to
the sales page. Who knows, maybe they’ll click twice?

Now you’ve seen how I write my emails for my sequences. You’ve seen how easy it is to
create emails that will work for you and be congruent with the sales page. All you
need to do now is put this into practice. It’s really that simple.

There are many strategies to making money on the internet, but nothing makes sense
unless you have a big list. Email Marketing is the most profitable way to make money on
the internet. When you build a list of hot and hungry prospects you control your future.
Discover how to use the internet and turn your computer into a cash gushing machine.
Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly
that - Go here: http://www.promotingtips.com

								
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