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The course is currently undergoing the process of registration under the Non-local Higher and Professional Education (Regulation) Ordinance. Leeds Metropolitan University Leeds Metropolitan University is striving to be a world-class regional university, with worldwide horizons, using all over its talents to the full. It is one of the largest providers of higher education in the UK with over 41,000 students and offering more than 600 awards. Innovation North – Faculty of Information and Technology Programme Information Mode of Study: Part-time Place of Study: IVE (Tsing Yi), 20 Tsing Yi Road, Tsing Yi Island, N.T., Hong Kong. Duration: Normally 18 months Start Date: September 2006 Total Course Fee: HK$65,000 Programme Description BSc (Hons) Multimedia & Entertainment Technology is offered as a top-up course (Level 3) to the following Higher Diploma Courses offered by the IVE: • Multimedia Web Development & Digital Entertainment (41380 or 45380) • Multimedia & Internet Applications (41381 or 45381) • Interactive Multimedia & Animatronics (41382 or 45382) • Computer Games & Animation (41983F or 41983A) or equivalent courses offered by the IVE or SBI. Aims and Objectives 1. To equip students with knowledge of the theories, principles and practice of multimedia and entertainment technology including the context within which the multimedia and entertainment technology industry operates. 2. To provide students with a relevant knowledge and understanding of the new technologies, and be critically aware of their technical development 3. To develop students’ systematic and critical understanding of multimedia and entertainment products and their design, through project-based activities and specialist options.

Programme Structure This part-time course is scheduled to be completed in 18 months covering three periods of study lasting 6 months each. Two electives from: Study Period 1 Individual Project - Research (15 credits) Advanced Video Technology Character Animation & Simulation • Interactive Audio (15 credits each) Two electives from: Study Period 2 Enterprise (15 credits) Individual Project – Development • Mobile Games Development • Image Engineering (15 credits each) • • •

Study Period 3

Production Project (30 credits)


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Research methods: Methodical approach to researching a subject area i.e. abstracts, journals, magazines, companies. Project planning: Determination of appropriate milestones; effective planning for product development Research report: Structured approach to presenting research ideas, methodologies. Prototyping: Concept models, ideas, algorithms, poster sessions


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Digital Video Capture and Editing - video capture technology, AV hard disks, Digital video editing equipment, FAST, AVID etc. Digital Post Production Effects - digital special effects, virtual sets, synthetic images, image manipulation techniques Video Transmission Techniques - broadcast systems, colour and monochrome signals, digital techniques, video compression technology New Video Media and Formats - computer based video formats AVI, MPEG, MJPEG, Video CD formats, DVD and new internet based media Artistic/Aesthetic Applications/Implications - how new technology can be employed to creative ends. Students will be expected to bring their own creative ideas to this module and explore possible implementations


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Development of an animation short using story boarding, character description and fully worked drawings and/or maquettes NURB, Patch, mesh and modifiers, bones, materials, lights, cameras and reflections Video post production and Audio Speech i.e. Lip Sync, 3D morph targets, cloth, hair and fur, biped skeletons, Motion capture


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The role of sound in games, the implications of interactivity for sound design, high variation from low storage methods, platform and tool specific audio propagation methods and their implications for interactivity The role of music in games, the implications of interactivity for music, methods for reconciling musical harmony with temporal uncertainty, algorithms for interactivity Audio-visual interaction


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Creating Business Ideas Preparing a business plan Sources of funding for business start-up (Financing the proposal) Risk assessment and risk management. Forming a business entity (including legal forms) Strategic planning (with focus on SMEs) Promoting a new business Ethical considerations for Business Start Ups




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Creation and testing: .Producing a product specified from a research and development activity, testing the product or artefact using methods appropriate to the nature of the product (one or more of: software testing; operational evaluation; data analysis; recommendations and conclusions) Documentation: supporting manuals and documents to allow a reader to appreciate the development and evaluation process (one or more of: design; implementation; testing; evaluation; operational guides; methodology; investigative techniques; data analysis) Critical evaluation and reflection: critical evaluation and reflection on the product and process. Presentation of product: presentation and demonstration of the product and process to peers.


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Technology: mobile game technology. application accessibility. file sharing. emerging technologies. Cross platform product development. file formats, emulators and market delivery mechanisms. Graphic display technology. Mobile Games Design: development cycle (ideas, storyline, play modes), character development, graphic creation.

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Environments and interaction: tiled layer maps and user input, , sprite animation, collision detection and digitized sound Mobile games programming: scripting, syntax, programme structures, conditions, exceptions, logic, compilers, libraries


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Image Generation and Capture Image Correction Compositing Image Distortion and Warping Video and Image Formats Controlling Motion Filters and Convolution Automation and Scripting


Live projects will be used wherever possible; clients include industry, charities and internal university projects. All project suggestions will be scrutinised by an appropriate member of staff to establish their suitability, paying particular attention to ethics, risk, academic depth, staff and physical resources. The project should provide scope for team approaches which are creative, encourage initiative and facilitate the evaluation of a variety of possible solutions. The student would be expected to explore the following: • • • • • • • production process planning/scheduling costing management team working creative design produce notes/logs which effectively, clearly and concisely document all aspects of the project