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Hassy Braggs ESPN Zone (404) 682-3776 Hassiba.Braggs@disney.com Charity Kassa Matlock Advertising & Public Relations (404) 962-8474 Charity.Kassa@matlock-adpr.com Sandra van Meek Atlanta Falcons (770) 965.2752 svanmeek@falcons.nfl.com

ESPN Zone’s Sports Gear Drive Benefits Boys & Girls Club Youth
ESPN, Inc., Atlanta Falcons, Comcast Cable and FalconsVision presented sports gear and a financial contribution to encourage youth fitness (Atlanta) November 11, 2003 — The ESPN Zone, and community partners the Atlanta Falcons, Comcast Cable and FalconsVision, hosted a special distribution party to present sports equipment to metro Atlanta’s Boys & Girls Clubs last Tuesday. The donations were collected as part of the Play Your Way Sports Gear Drive, a national youth fitness initiative created by ESPN, Inc. U.S. Surgeon General Richard H. Carmona, Atlanta Falcons players and executives from ESPN Corporate Outreach were on hand to present the sports gear to the youth. ESPN, Inc. also presented a financial contribution earmarked for the purchase of sports gear. The special event was the culmination of a six-week campaign to collect new and gently used sports equipment to help promote physically active lifestyles among Boys & Girls Club youth. ―Thanks to contributions from our community partners and from individuals and businesses throughout the Atlanta community, we were able to donate more than 200 pieces of sports equipment to benefit metro area Boys & Girls Clubs,‖ said ESPN Zone General Manager Terrance Johnson. ―We’re pleased with the success of our first gear drive and we hope our collective efforts will help inspire these kids to get physically active in sports and recreational activities at their Clubs, schools and homes.‖ ESPN Zone was the drop off location for the gear drive, which was held from September 22 through October 27. The local program is part of Play Your Way, a national youth fitness initiative created by Team ESPN, the corporate outreach program of ESPN, Inc. Team ESPN developed Play Your Way to help reduce sedentary lifestyles for youth ages 9-17 by encouraging them to participate in traditional and non-traditional sports activities and programs that promote increased physical activity. Atlanta is the first of eight ESPN Zone restaurants nationwide to host a sports gear drive as part of the national program. U.S. Surgeon General Dr. Richard H. Carmona attended the special event to demonstrate his support for Team ESPN’s national Play Your Way platform. According to Dr. Carmona, ―Overweight children are at greater risk for major health problems such as heart disease and diabetes. ESPN’s support for a national effort to

promote physical activity among youth is one way we can collectively help reverse the current trend of childhood obesity.‖ Dr. Carmona was the featured speaker for the event and talked to the Boys & Girls Clubs kids about preventing obesity and maintaining healthy lifestyles. He ended his creative presentation by asking the kids to be ―junior Surgeon Generals‖ who would help him keep the citizens of the United States ―healthy and safe by exercising daily, eating healthy and telling friends and family how to live a healthy life.‖ Falcons linebacker Chris Draft and wide receiver Jimmy Farris also participated in the special event, talking with the youth about the importance of physical fitness including daily exercise and eating right. After the presentation, they signed autographs, played games in the ESPN Zone Sports Arena and took pictures with Boys & Girls Clubs youth who were in attendance. ―We are proud to be part of a program that leads kids to live more active and healthy lifestyles,‖ said Susan Bass, Atlanta Falcons Vice President of Communications and Community Relations. ―I’m glad we could be a part of this initiative and we look forward to additional opportunities to stay involved with efforts that positively impact the lives of Atlanta’s youth.‖ FalconsVision aired television spots promoting the launch of the national campaign in the Atlanta market and Comcast Cable supported the local sports gear drive through on-air cross-channel promotion. ―Our company is committed to working with local organizations that help build strong communities, so we so we were very enthusiastic to team up with two of our key community partners – ESPN and the Atlanta Falcons – to offer our resources and support for this timely cause," said Bill Connors, senior vice president for Comcast's Southern Division. ―Gear givers‖ who stopped by the Zone to donate their equipment received gamecards for the ESPN Zone Sports Arena and were eligible to win tickets to an Atlanta Falcons football game. The Zone also sponsored a citywide ―office challenge‖ to encourage companies throughout the metro area to participate in the drive. Members from the seventh district chapter of Omega Psi Phi, Inc., a historic national African-American fraternity, donated more than 100 pieces of equipment to the campaign and won a party for 20 people courtesy of the Zone. In 2004, ESPN, Inc., plans to launch Play Your Way Sports Gear Drives in the seven other ESPN Zone markets nationwide. About ESPN Zone Located in the heart of Buckhead, ESPN Zone is Atlanta’s premier sports dining venue, offering the ultimate sports dining and entertainment experience. The business is built on the broad appeal of ESPN and its affiliated brands. Current ESPN Zone locations include Anaheim, Atlanta, Baltimore, Chicago, Denver, Las Vegas, New York City and Washington D.C.

About ESPN ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 40 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (to be launched around the new year), ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. About the Atlanta Falcons During the 2002 season, the Atlanta Falcons advanced to the second round of the postseason and became the first team ever to defeat the Green Bay Packers at Lambeau Field in the playoffs. Season tickets for the 2003 season have sold out for the first time since 1981 and for only the second time in team history. This year also marks the first time in history the Falcons have had a waiting list for season tickets. To be placed on the waiting list, fans should call the Atlanta Falcons Ticket Office at 404-223-8444 or 888-333-4406. About Boys & Girls Club of Metro Atlanta Boys & Girls Clubs of Metro Atlanta operates 21 year-round Clubs in 11 metro counties in addition to Camp Kiwanis and Youth Art Connection, a gallery and workspace for young artists. A trained and professional staff serves more than 26,000 youth annually by offering specialized programming and a safe haven for atrisk and underprivileged children and teens. Memberships cost only $25 per school year but scholarships are available for those who need assistance. For more information, please visit www.bgcma.org. About Salvation Army Metro Atlanta Boys & Girls Club The Salvation Army is an evangelical part of the universal Christian church and is one of the most admired and trusted service organizations in the world. According to the Chronicle of Philanthropy, for the past nine years The Salvation Army has been considered one of the nation’s most popular charities with a national average of 85 percent of all financial contributions applied directly to charitable services. According to Reader’s Digest, The Salvation Army is ―by far the most effective organization in the U.S. No one even comes close to it in respect to clarity of mission, ability to innovate, measurable results, dedication and putting money to maximum use.‖ The Salvation Army Metro Atlanta Boys & Girls Club is a youth development organization with a mission to provide quality, need-based programming for youth with a special emphasis on children from disadvantaged circumstances. The Salvation Army’s objective is to help members reach adulthood with a foundation for success and values that will enable them to contribute positively to our society. The Salvation Army has been serving the needy in the Atlanta community since 1890 and during

the last year assisted 359,620, 350,858 less fortunate children, elderly and family members.

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posted:11/15/2009
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