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Assignment: LifeCycle Management Analysis
In this assignment, you practiceusing critical thinking skills. You
analyze a case by conducting research,defining problems, and
making recommendations. Remember to suspend personalbias and
judgment while investigating the multiple stages of product
strategiesand life cycle management.
Resource: Ch 9 of Marketing:Real People, Real Choices
Read thefollowing: In recent times, a popular consumer electronics
company, Apple®has released a high-demand product to the
marketplace. The iPod®portable MP3 player and iTunes®interface allow
the user to quickly and easily purchase, download, and listento music.
As with any new product in the marketplace, Apple®hastaken steps to
manage this product throughout its marketing life cycle.
Write a 700- to 1,050- word paperanalyzing how the company has
managed each stage of the product life cycleofits popular MP3 player.
Determine which stage of the life cycle the productisin currently.
Defend why you feel the product is in the stage you identified.Your
paper should include the following elements:
o A brief description of the product’s objectives and marketing
o An analysis of the introduction phase of the product
o An overview of how the company has managed or should
manage the product through the growth stage
o A review of how the maturity stage has affected or will affect
the product’s sales, profits, pricing, and marketing
o A prediction of the product’s decline in the marketplace
Summarize your paper by answering thefollowing questions: Do you
agree or disagree with how each stage has >enmanaged? What
alternative approaches to life cycle management would yousuggest?
Include a recommendation for managementofthe next applicable stage
of the product life cycle.
Format your paper according to APAstandards.
Post your paper as an attachment in the Assignments link of the