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MKT 230 Week 6 Assignment Life Cycle Management Analysis MKT 230 Week 5 DQ 1 and DQ 2 MKT 230 Week 4 CheckPoint Customer Relationship Management MKT 230 Week 5 CheckPoint New Product Development MKT 230 Week 4 Assignment Target Market Strategy Presentation MKT 230 Week 3 DQ 1 and DQ 2 MKT 230 Week 3 CheckPoint Consumer Decision Making Process MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 2 Assignment Marketing Plan Exercise MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Entire Course (Ash) MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 7 CheckPoint Integrated Marketing Communication MKT 230 Week 7 DQ 1 and DQ 2 MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity MKT 230 Week 8 Assignment Sales Promotion Techniques MKT 230 Week 9 Capstone DQ MKT 230 Week 9 Final Project Marketing Plan Outline
TO Buy the Tutorial Visit Our Website Assignment: LifeCycle Management Analysis In this assignment, you practiceusing critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personalbias and judgment while investigating the multiple stages of product strategiesand life cycle management. Resource: Ch 9 of Marketing:Real People, Real Choices Read thefollowing: In recent times, a popular consumer electronics company, Apple®has released a high-demand product to the marketplace. The iPod®portable MP3 player and iTunes®interface allow the user to quickly and easily purchase, download, and listento music. As with any new product in the marketplace, Apple®hastaken steps to manage this product throughout its marketing life cycle. Write a 700- to 1,050- word paperanalyzing how the company has managed each stage of the product life cycleofits popular MP3 player. Determine which stage of the life cycle the productisin currently. Defend why you feel the product is in the stage you identified.Your paper should include the following elements: o A brief description of the product’s objectives and marketing strategies o An analysis of the introduction phase of the product o An overview of how the company has managed or should manage the product through the growth stage o A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication o A prediction of the product’s decline in the marketplace Summarize your paper by answering thefollowing questions: Do you agree or disagree with how each stage has >enmanaged? What alternative approaches to life cycle management would yousuggest? Include a recommendation for managementofthe next applicable stage of the product life cycle. Format your paper according to APAstandards. Post your paper as an attachment in the Assignments link of the ecampus.
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