John Sisson to Speak at NEDMA's Integrated Marketing Seminar
“Integrated Marketing: How to Connect with Your Customers through Print, Social Media and
Mobile,” will be held at Digitas’ headquarters on November 20, featuring speakers from Jumptap
and Overdrive Interactive.
Westwood, MA, November 09, 2013 --(PR.com)-- John Sisson, President of Universal Wilde, has been
selected to speak at the New England Direct Marketing Association's (NEDMA) Integrated Marketing
Seminar. The seminar, titled “Integrated Marketing: How to Connect with Your Customers through Print,
Social Media and Mobile,” will be held at Digitas' headquarters on Wednesday, November 20. This
seminar will display a complete marketing mix to attendees in the areas of social and content marketing,
data measurement, retention and loyalty, mobile marketing, and cross-channel strategies.
With Harry J. Gold of Overdrive Interactive and Ted McNulty of Jumptap, John Sisson will be the Print
segment of a three-segment discussion. Attendees will hear about how they can connect with and engage
their customers. These three leaders in print, social, and mobile will be sharing their knowledge of
industry secrets and their tenacity for integrated marketing.
Sisson's portion of the event is titled “How Does Personalized Print fit into the Multichannel Media
Mix?” where attendees can expect to learn steps to simplifying complex, personalized print, as well as
learning ways to tie together print and online, email, or mobile marketing campaigns.
“I'm very excited to be featured as a speaker at NEDMA's Integrated Marketing Seminar,” John Sisson
said. “NEDMA represents the best in direct marketing all over New England, and both Overdrive
Interactive and Jumptap are pioneers of digital and social media marketing. We at Universal Wilde are
proud to be associated with these companies and are looking forward to the event.”
For more information or to register please visit http://bit.ly/HLlD1F. Space is limited.
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Online Version of Press Release:
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