What Goldman Sachs, HTC, Citi, Sony and Metlife, Will Discover on November 7 @WearableCompCon by staronepr


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									PRESS RELEASE                                            Media Contact:
                                                         Julia Petrova
                                                         Media Relations Coordinator
                                                         Golden Networking

 What Goldman Sachs, HTC, Citi, Sony and Metlife, Will Discover on
               November 7 @WearableCompCon

Building off of the momentum of past successful conferences, Golden Networking
  brings Wearable Computing Conference 2013 New York City (www.wearable-
 computing-conference.com), "Revolutionizing the Human Experience Through
                    Next-Generation Technology", November 7.

                            New York City, NY, USA (November 3, 2013) -- Goldman
                            Sachs, HTC, Citi, Sony and Metlife are just a few of the
                            hundreds of companies that will be represented at Golden
                            Networking's Wearable Computing Conference 2013
                            "Revolutionizing the Human Experience Through Next-
                            Generation Technology".

                              Indeed, as reported by The Wall Street Journal, big and
                              medium-sized companies are putting wearables to work.
                              Companies are figuring out how to use those kinds of
gadgets to improve their business. They're giving wearables to employees and customers
to gather subtle data about how they move and act-and then use that information to help
them do their jobs better or improve their buying experience.

For businesses, these gadgets represent a tremendous opportunity, but there is also a big
risk involved. People will naturally resist real-world intrusions into their privacy, so
businesses need to be very careful about asking employees and customers to strap
gadgets on their heads, chests and wrists.

Early experiments with these gadgets have yielded a couple of valuable lessons. If
companies push for wearable gadgets to pursue heavy-handed objectives, like ratcheting
up efficiency or productivity, the move will invariably backfire and hurt morale. Instead,
companies need to link up their goals with individual goals-such as using wearables to
make an employee's job safer or more interesting, or giving customers a better deal.

To get a sense of what this approach looks like, consider the Hitachi Business
Microscope-a gadget about the size of a company ID badge that workers wear on a
lanyard around their neck.
The device is packed with sensors that monitor things like how workers move and speak,
as well as environmental factors like light and temperature. So, it can track where workers
travel in an office, and recognize whom they're talking to by communicating with other
people's badges. It can also measure how well they're talking to them-by recording things
like how often they make hand gestures and nod, and the energy level in their voice.

Workers can see how their communication habits and energy levels change depending on
whom they're meeting or where-a one-hour brainstorming session with five colleagues
where they energetically contributed, compared with the session where they just sat there.

The gadget's LCD screen displays real-time stats for personal feedback and
benchmarking, and for implementing larger strategies to improve collaboration. According
to Hitachi, one firm introduced the HBM after combining two product-design groups.
Several weeks after the merger, the HBM showed little interaction between the two
groups. The new manager, who came from one of the old groups, discovered that he was
part of the problem, since data showed he was having little or no interaction with many
new reports.

So, the new head intentionally made connections with direct reports who weren't
previously part of his group. Others struck up new working relationships after they
discovered there were people in the other group they could be collaborating with but

Wearable Computing Conference 2013 is produced by Golden Networking
(http://www.goldennetworking.net), the premier networking community for business and
technology executives, entrepreneurs and investors:

- High-frequency Trading Leaders Forum 2013 Frankfurt, November 21
- High-frequency Trading Leaders Forum 2013 London, December 5 (http://www.hft-
- Compliance Leaders Forum 2013 New York City, December 12
- High-frequency Trading Leaders Forum 2014 Singapore, January 9 (http://www.High-
- High-frequency Trading Leaders Forum 2014 New York City, May 6
- High-frequency Trading Leaders Forum 2014 Chicago, October 9 (http://www.High-

Panelists, speakers and sponsors are invited to contact Golden Networking by sending an
email to information@goldennetworking.com.


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