Heritage Management Courses Employ Practical Approach
Galleries, zoos, world heritage sites, national historic sites, municipal and not-for-profit museums,
national and provincial parks; federal, provincial and municipal cultural funding agencies, arts
services organizations, government departments as well as related not-for-profit arts, cultural and
heritage organizations all seek professionals who have completed Culture Course — such as those
offered in Centennial College’s Culture and Heritage Site Management program. This offering
serves to prepare students with a very particular skill set that in turn equips them to manage
culture and heritage resources.
There are 13 heritage management courses offered in this program that employ case studies and
real world experiences to ensure students are prepared for the field. Here is a look at five in
Financial Management and Planning for the Culture and Heritage Sector: Bookkeeping,
accounting and financial principles that underlie sound management decision making in sector
organizations are covered in this heritage management course. Topics include bookkeeping and
preparation/analysis of financial statements relevant to a culture and heritage organization,
budgets and budgeting, cash flow, electronic financial reporting and more.
Culture and Heritage Marketing and Strategy: A study of marketing principles and practices
helps students of this heritage management course to learn about developing strategic objectives
in relation to a site or facility’s mission, resources, opportunities and challenges. A spectrum
marketing techniques for sector establishments using the most current intelligence on positioning,
branding and e-marketing highlights marketing solutions through case studies.
Collections and Exhibit Management: Educational and Interpretive Programming: In this
heritage management course, learners examine how organizations create memorable learning
experiences for visitors, develop community outreach approaches and plan for the delivery,
staffing, management and evaluation of programs. Policy development, learning theory,
communication and interpretative skills, and the methodology of program design are covered. As a
result, students explore and consider how museums and heritage organizations embrace learning
as a valued outcome to develop effective, long-term community partnerships.
National Historic Site Management: This heritage management course offers an understanding
managing National Historic Sites (NHS). NHS site designation and the attendant impact on
marketability and revenue generation are examined as are the social and environmental impacts of
increased visitor traffic and material or resource degradation in relation to visitor arrival levels
approaching the site’s carrying capacity. Case studies in the course allow for discussion of
stakeholder communities and perspectives on sustainability, marketing issues, destination
management and visitor management.
Culture and Heritage Industry Field Placement: By spending time in the field, students are
able to relate heritage management and culture course theory to actual workplace circumstances.
Additionally, Industry Field Placement provides the opportunity for execution of the mentorship
experience with placement supervisor serving as mentor, which offers students the benefit of
guidance with an appropriate sector practitioner throughout the semester.
All of these heritage management courses in Canada are designed for those who have already
completed a post-secondary diploma or degree. As such, applicants must present a transcript. Also
considered for these heritage management courses will be applicants with partial post secondary
education and relevant work experience in the field. Resumes may be requested.