MTR Gaming Launches Innovative Online Player’s Club Platform & Online
Chester, WV, October 24, 2013 --(PR.com)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced
today the launch of its “INClub” online player's club and its free INClub online casino. Customers can
access their personalized INClub webpage by going to www.MYINClub.com. The free personalized
website features a variety of new member benefits, special promotional offers, a fully-integrated INClub
online play-for-free casino, private messaging, dedicated social media feeds such as the INClub Facebook
and INClub Twitter, direct links to casino property websites and more.
“This platform is completely integrated with our systems and has the potential to reduce promotional
expenses and direct mail costs while achieving greater penetration in the company's three gaming
markets,” said Joseph Billhimer, MTR President & COO. “Its exclusivity, design, functionality and
complete integration with a variety of exciting features and value propositions will enhance the customer
experience and garner more patron loyalty. It also positions the company to move quickly against the
advent of real money internet gambling.”
MTR Gaming Group partnered with enterprise technology leader Oracle for its Social Relationship
Management (SRM) platform which is part of the INClub's social media back-end system. It leverages
best-in-class social technologies by Oracle Social Cloud and facilitates a true CRM driven experience.
“Consumers today have come to expect social to be part of their everyday digital lives and as such social
has now proven itself vital to an organization's holistic customer experience,” said Meg Bear, Group Vice
President, Oracle Social Cloud. “Businesses today like MTR Gaming Group are wisely integrating social
throughout their digital presence to provide their customers with the most optimal and engaging
experience while delivering real business value across the enterprise.”
Aristocrat Technologies Inc., provided MTR with the play-for-free online casino platform. “MTR has
been an incredible partner for years, and they have always been willing to embrace new technologies to
benefit their customers,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. “This
new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and
provides MTR another way to stay connected with their valued customers.”
The viewpoint that MTR Gaming Group is embracing and employing cutting-edge technology is shared
by Easypurl, a multi-channel marketing company which provided MTR with the technology that enables
dynamic webpage creation and personalized url's (PURL's).
“Working with MTR Gaming we developed unique solutions that will enable them to leverage player
data and create personalized customer portals that will enhance loyalty for years to come,” said Tej Kohli,
Company officials believe this integrated platform will revolutionize conventional casino marketing and
“It's a new world - the way we socialize has changed which is why we've designed this platform to exploit
over 200 million social networks, blogs, channels and conversations that take place in the online world,”
said Fred Buro, MTR Chief Marketing Officer. “Plus, the platform inexpensively accomplishes a variety
of new tactical marketing functions; it provides our INClub members instant access to club benefits in a
compelling online social environment, and members can play an online casino for free. It's a place where
it's fun to communicate with the INClub community and other peer groups, and more.”
“With a simple click, INClub members can engage club staff or each other on various platforms and
channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar
casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It's
innovative and intuitive, it was designed and developed by us and we are very proud of it,” said Buro.
To view the MYINclub platform visit www.demo.myinclub.com. To register for a MYINClub.com
account you must be a current INClub member. The INClub is free to join and people can sign-up by
visiting the players club at any MTR Gaming location.
The INClub online casino is free to play and available to the general public. To play the online casino
please visit and register at: www.inclubcasino.com.
About MTR Gaming Group
MTR Gaming Group, Inc. is hospitality and gaming company that through subsidiaries owns and operates
Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in
Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information,
please visit www.mtrgaming.com.
Except for historical information, this press release contains forward-looking statements. Such statements
are subject to a number of risks and uncertainties that could cause the statements made to be incorrect.
Those risks and uncertainties include, factors described in the Company's periodic reports filed with the
Securities and Exchange Commission. The Company does not intend to update publicly any
forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is
permitted by the Private Securities Litigation Reform Act of 1995.
Fred A. Buro
Vice President and Chief Marketing Officer
MTR Gaming Group Inc
Contact via Email
Online Version of Press Release:
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