DECA

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					DECA
“An Association of Marketing Students” Dacula High School Chapter

DECA


DECA is a co-curricular organization
– all activities relate to and are an outgrowth of

the classroom instructional program – all activities relate to marketing as a career
– What is the difference between a co-curricular

organization and an extra-curricular organization?

Dacula Marketing...Success Begins Here!

DECA


The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community service. DECA is committed to advocacy of marketing education and the growth of business and education partnerships.

Dacula Marketing...Success Begins Here!

DECA
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Components of the Marketing program :
– Classroom instruction – Marketing Internship

–DECA !!!
Dacula Marketing...Success Begins Here!

DECA
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Regions
– North Atlantic Region – Central Region – Western Region – Southern Region

Dacula Marketing...Success Begins Here!

DECA
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Divisions
– High School

– Junior Collegiate – Collegiate – Alumni – Professional

Dacula Marketing...Success Begins Here!

DECA
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Organization
– Local Chapters make up

– State Associations which make up – International DECA
Dacula Chapter of the  Georgia Association of  International DECA
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Dacula Marketing...Success Begins Here!

DECA
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Colors
– Blue which represents sincerity
– Gold which represents success

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Tagline
– “An Association of Marketing Students”

Dacula Marketing...Success Begins Here!

DECA
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State Publication
– The Georgia Trade Winds

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International Publication
– DECA Dimensions

Dacula Marketing...Success Begins Here!

DECA
Chapter Advisor: Tammi Maness

State Advisor: Rhonda Samples

Six Essentials of a Good Chapter
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Involved members Capable officers and leaders Responsibility shared by all members Challenging program of work Chapter support materials Understanding of DECA by each member

Dacula Marketing...Success Begins Here!

Six Essentials of a Good Chapter
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Involved members
– assist in planning activities

– participate in chapter activities – join local, state, and International DECA – cooperate with chapter officers – promote the purpose of DECA

Dacula Marketing...Success Begins Here!

Six Essentials of a Good Chapter
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Capable officers and leaders
– elected or appointed leaders serve as
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President Vice President Secretary Treasurer Reporter Historian
Dacula Marketing...Success Begins Here!

Six Essentials of a Good Chapter


Responsibility shared by all members
– Teamwork! – Teamwork!
– Teamwork!

Dacula Marketing...Success Begins Here!

Six Essentials of a Good Chapter


Challenging program of work
– carefully planned activities for the year  guest speakers  community service projects  competitive events  International DECA Week activities  social activities  conferences
Dacula Marketing...Success Begins Here!

Six Essentials of a Good Chapter


Chapter support materials
– competitive events guidelines

– promotional items – sales project merchandise – certificates of recognition – DECA Supply Service

Dacula Marketing...Success Begins Here!

Six Essentials of a Good Chapter


Understanding of DECA by each member
– general information – terminology – dates and places – scholarships and awards
– competitive events
Dacula Marketing...Success Begins Here!

DECA Terminology
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Correct
– chapter – DECA member – marketing student

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Incorrect
– club – DECA student – marketing member

– competitive events – sales project

– contests – fund raising

Dacula Marketing...Success Begins Here!

The DECA Diamond
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Vocational Understanding Social Intelligence Civic Consciousness Leadership Development

Dacula Marketing...Success Begins Here!

The DECA Creed
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I believe in the future which I am planning for myself in the field of marketing and management, and in the opportunities which my vocation offers.

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I believe in fulfilling the highest measure of service to my vocation, my fellow beings, my country and my God--that by so doing, I will be rewarded with personal satisfaction and material wealth.

Dacula Marketing...Success Begins Here!

The DECA Creed
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I believe in the democratic philosophies of private enterprise and competition, and in the freedoms of this nation--that these philosophies allow for the fullest development of my individual abilities.

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I believe that by doing my best to live according to these high principles, I will be of greater service both to myself and to mankind.

Dacula Marketing...Success Begins Here!

DECA
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DECA can help you….
– develop strong leadership abilities – enhance public speaking and presentation skills – investigate different career opportunities – practice good social and business etiquette

Dacula Marketing...Success Begins Here!

DECA


Dates and Places, 2004 -2005
– – –

Dacula Sales Project
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August 31 - September 14, 2004 September 3, 2004

Dacula Election of Officers
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Gwinnett Installation of Officers Luncheon TBA

Dacula Marketing...Success Begins Here!

DECA
 Dates and Places, 2004 – National DECA Week
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-2005

October 10-16, 2004

– Gwinnett Bowling for Breath  October 13, 2004  Brunswick Gwinnett Lanes, Lawrenceville – Fall Leadership Development Conference  October 2004

Dacula Marketing...Success Begins Here!

DECA


Dates and Places, 2004 - 2005
– Community Service Projects
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Annual Food Drive ? Cystic Fibrosis Bowl for Breath MDA Shamrock Sale Easter Baskets for DFACS ????????

Dacula Marketing...Success Begins Here!

DECA
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Dates and Places, 2004 -2005
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Region Competitive Events, Region II
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February 10, 2005 North Gwinnett High School

Georgia Career Development Conference
March 11-12, 2005 Crowne Plaza Ravinia

International Career Development Conference
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April 26 – 30, 2005 Anaheim, California

Dacula Marketing...Success Begins Here!

DECA

Dacula Marketing...Success Begins Here!

DECA Competitive Events
 Competency

Based Individual Series Events (Regional/State/International Events)
– Apparel and Accessories Marketing, AL/ML

– Business Services Marketing – Food Marketing, AL/ML – Full Service Restaurant Management

Dacula Marketing...Success Begins Here!

DECA Competitive Events
 Competency

Based Individual Series Events (Regional/State/International Events)
_ Marketing Management
– Retail Merchandising Series, AL/ML – Quick Serve Restaurant Management – Vehicles and Petroleum Marketing
Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Role-Play Events (Region/State Only Events)
– Job Interview – Marketing Decision Making
– Business Speech

Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Testing Events (Region/State Only Events)
– Economics Testing Event – Marketing Math Testing Event – Marketing Spelling/Vocabulary – Marketing and Business Foundations – Selling Testing Event
Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Management Team Decision Making Events (State/International Only Events)
– – – – –

E-Commerce MDM Financial Services MDM Hospitality Services MDM Sports and Entertainment Marketing MDM Travel and Tourism Marketing MDM
Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Marketing Research Events (State/International Only Events)
– Business and Financial Services Marketing – Food Marketing – General Marketing
– Hospitality and Recreation Marketing – Retail Marketing
Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Written Chapter Team Events (State/International Only Events)
– Civic Consciousness Project

– Creative Marketing Project – Free Enterprise Project – Learn and Earn Project – Public Relations Project
Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Business Management and Entrepreneurship Events (State/International Only Events)
– – – –

E-Commerce Business Plan Pilot Event Entrepreneurship Written Event International Business Plan Event Entrepreneurship Participating Event
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Creating an Independent Business Creating a Franchising Business
Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Marketing Representative Events (State/International Only Events)
– Advertising Campaign Event

– Fashion Merchandising Promotion Plan Event – Technical Sales Event

Dacula Marketing...Success Begins Here!

DECA Competitive Events
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Special Activities (State/International Only Events)
– DECA Quiz Bowl – 7 UP Challenge – Virtual Business Challenge

Dacula Marketing...Success Begins Here!

DECA Membership Campaign 4 Levels of Achievement 1. Apprentice Level 2. Associate Level 3. Director Level 4. CEO Level
Dacula Marketing...Success Begins Here!

DECA Dues
 Fall Semester--$25.00 – $10.00 State and National Dues
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DECA T-Shirts Gwinnett County DECA Installation of Officers National DECA Week Activities Gwinnett DECA Bowling for Breath Tournament Monthly meetings Fall Leadership Conference Community Service Other activities included in the Dacula DECA Program of Work

Dacula Marketing...Success Begins Here!

DECA Dues
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Spring Semester--$25.00
– $10.00-$15.00 Employer Appreciation Gifts
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Monthly meetings Region II Competitive Events Georgia DECA Career Development Conference International DECA Career Development Conference Gwinnett DECA Bowling Tournament Graduation gifts Other activities included in the Dacula DECA Program of Work

Dacula Marketing...Success Begins Here!

DECA Sales Project
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Awards
– – – –

every student who sells 20 items gets $20 $50 drawing unsold items class competition prize

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Competition
– registration fees and student expenses
Dacula Marketing...Success Begins Here!

Have a great year in Dacula High School DECA!!!!!

Dacula Marketing...Success Begins Here!


				
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