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					 GAME DAY
 GUIDE

        DECEMBER 31, 2009
SUN DEVIL STADIUM - TEMPE, AZ
          TICKETS ENCLOSED
      TABLE OF
      CONTENTS
 01   GAME DAY SCHEDULE
02    SUN DEVIL STADIUM
04    TICKET INFORMATION
05    PARKING
07    STADIUM POLICIES
 14   CITY OF TEMPE
01        GAME DAY SCHEDULE

ALL PARKING LOTS OPEN
Noon MST

GATES OPEN
2:30 p.m. MST

INSIGHT BOWL GAME CEREMONIES
3:30 p.m. MST

KICK OFF
4:00 p.m. MST




FIESTA BOWL BLOCK PARTY
5:00 p.m. - 12:30 a.m.
Thursday, December 31, 2009
Mill Avenue District
Tempe, AZ
Tickets: $20, $15 - advanced purchase at Fry’s
Food and Drug Stores with Fry’s VIP card

As Arizona’s biggest and most exciting New Year’s Eve bash,
the Fiesta Bowl Block Party is a jam-packed evening of fun
and entertainment for the entire family. More than 100,000
party-goers annually celebrate in the Mill Avenue District
amidst spectacular fireworks displays. With rockin’ bands,
featuring headlining act The Doobie Brothers, beer gardens
and a host of entertainers, this is one fantastic celebration
you won’t want to miss!
02              SUN DEVIL STADIUM                                                                                                                03




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                                                                                                NEF
             Suite 201-230
                             Suite 103-128
 Press Box
 Press Box




                                                                                                SEF




                                                                             CSAC
                                             Player                                                          Player
                                             Will Call                                                       Will Call
                                             (Visiting Team)                                                 (Home Team)

                                                               General & Team
                                                                            Will Call
                                                                                                The north stadium tunnel exit/entrance and field–level
                                                                                                walkway will be completely closed during the Insight Bowl.
                                                                                                Please plan accordingly.
04        TICKET INFORMATION                                                                                                                                         PARKING                                                      05
CHILDREN
Children age 2 and younger do not need a ticket. Children                                                                     VA
                                                                                                                           PRIVATE PROPERTY                               I                                        J
age 3 and older will need their own ticket in order to enter
the stadium.                                                                                                                                        PARKWAY
                                                                                                                                         RIO SALADO P    A

                                                                                                                           H
DISABLED SEATING                                                                                                                                                     G
Accommodations may be made for those with disabilities.                                                                                                                                                                 Packard

Please contact the Insight Bowl Ticket Office at                                                                                                                                                                        Stadium




                                                                                                                                                                                                                                      RURAL ROAD
(480) 350-0911 or (800) 635-5748 for more information on
disabled seating.




                                                                                                                                                                                  PACKARD DRIVE
                                                                                                                                                                          D                           E
LOST OR STOLEN TICKETS                                                                                          Visiting
If your ticket has been lost or stolen, please contact                                             TV
                                                                                                          PAD
                                                                                                                 PWC


the Insight Bowl Ticket Office at (480) 350-0911 or                        5TH STREET                                            CSAC
                                                                                                                                                       Home
                                                                                                                                                       PWC

(800) 635-5748 as soon as possible to be re-issued a                                                                                                                                                   E
                                                                                                                                                                                                                   K
ticket. The cost of replacing a lost ticket is face value of the      To Mill Ave.
                                                                            ll
                                                                      Fiesta Bow
                                                                               owl                                                          B
                                                                                                                                                                           C
                                                                                                                                                                                                  (First Floor)
ticket. The replacement ticket you are issued will supersede          Block Party
                                                                                                                                          VE
                                                                                                                                                           Wells Fargo
                                                                                                                                                             Arena
                                                                                                                                                                                                                         6TH STREET




                                                                                         COLLEGE AVENUE
the original. In the event of a stolen ticket, in which you                                                                     A           TE
                                                                                                                                                RA
                                                                                                                                                   N
can provide a police report, you will not be charged for a                                                                                          SW
                                                                                                                                                      AY
replacement. Should original tickets be found, they may be
returned to the Insight Bowl Ticket Office for a full refund
within two weeks following the date of the game.

TICKET OFFICE INFORMATION                                                                                                                 UNIVERSITY DRIVE

The Insight Bowl Ticket Office is located at 7135 East
Camelback Road, Suite 190 in Scottsdale, Arizona. Tickets                    Stadium Entrance                                  Road Closure                    Disabled Parking                                   Metro Light Rail

may be picked up at this location until Wednesday, December                                                                                                    Game Day Paid
30, 2009. The Insight Bowl Ticket Office will move to the                   Guest Services                          PWC           Player Will Call         I   Parking                                  J     RV/Bus/Limo Parking

Sun Devil Stadium box office on game day only, Thursday,               CSAC Insight Bowl General & Team Will Call
                                                                                                   T                                                       ,     ,     ,
                                                                                                                                                       A, B, C, D, E ,G, H, K                                 Advance Purchase Only
                                                                                                                                                                                                                                   noo
                                                                                                                                                                                                              Parking lots open at n n
December 31, 2009.

TICKET RESALE/SCALPING
The resale of tickets, regardless of price, is prohibited at        PARKING PASSES
the stadium and within the parking lots. Fans who purchase          The cost of parking at the Insight Bowl is as follows: $20
tickets from someone other than the Insight Bowl do so at           per car, $100 for an RV, $150 for a bus and $80 per limo.
their own risk as those tickets could be counterfeit. The           Passes may be purchased at the Insight Bowl Ticket Office
Insight Bowl is not responsible for and will not provide a          or online at www.fiestabowl.org. Parking may be purchased
replacement or a refund of any kind for invalid tickets
purchased through a secondary provider.                             on game day in Lot I only. No parking passes will be available
                                                                    for purchase or pick-up on game day at the ticket office/will call
WILL CALL                                                           area. All parking passes must be picked up by December 30 at
Will call will be open from 8:30 a.m. to 5:00 p.m., Monday          the Insight Bowl Ticket Office during regular business hours.
through Friday, at the Insight Bowl Ticket Office in Scottsdale
until December 19, at which time the Ticket Office will be          PARKING LOTS
open seven days a week (please contact the Insight Bowl             All parking lots, including bus and RV lots, open at noon.
Ticket Office for holiday hours). Items purchased over the          Vehicles will not be allowed to arrive the evening before or
phone or online will be placed in will call two days after the      remain the night after a game to park overnight. Parking for
purchase. Items purchased over the phone or online within 10
days of the event date will automatically be placed at will call.   the Insight Bowl is at your own risk. Neither the Insight Bowl
                                                                    nor Sun Devil Stadium is responsible for any damaged or
Guests picking up their tickets from will call on game day          stolen property.
must go to the main box office located at the south side of
Sun Devil Stadium beginning at noon. Team will call will open       Please note that there will be an increase in traffic both before
at noon at the main box office. NCAA-designated player will         and after the game due to the Fiesta Bowl Block Party, which
call will be located on the south side of Sun Devil Stadium;        will begin at 5:00 p.m. on December 31 in the Mill Avenue
home team at the southeast gate and visiting team at the            District. Please see the parking map for road closures and be
southwest gate. Player will call opens at 2:30 p.m. on game         prepared for heightened traffic flow, and visit www.fiestabowl.org
day. The ticket office will close at halftime of the game.
                                                                    for up-to-date traffic information.
A photo identification card that corresponds with the
purchaser’s name and credit card used to purchase the tickets       For alternative transportation options, please visit www.valleymetro.org
are required when picking up will call items.                       for information on the METRO Light Rail and public bus transportation.
06
06                            STADIUM POLICIES                  07
     ALCOHOL
     No alcoholic beverages may be brought into the stadium.
     Fans must purchase alcohol from a concession stand, as
     they will not be able to purchase alcohol from their seats. A
     limit of two alcoholic beverages will be sold per transaction.
     Alcohol sales will cease at the beginning of the third quarter
     of the game. Any attempt to bring alcohol inside the stadium
     or possession of an alcoholic beverage not purchased from
     the concessionaire may result in ejection. State of Arizona
     law prohibits the sale of alcoholic beverages to persons
     under the age of 21. All fans should be prepared to show
     proper identification if requested by the concessionaire
     staff member. Fans providing alcoholic beverages to persons
     under 21 years of age of will be ejected from the stadium
     and subject to arrest.

     ANIMALS
     Guide dogs, signal dogs or other animals individually trained
     to do work or perform tasks for the benefit of an individual
     with a disability may enter the stadium with that individual.
     No other animals are allowed inside the stadium.

     ATMs
     ATMs can be found in any of the following areas inside the stadium:
     • Upper Level: Sections 206, 220, 240
     • Loge Level: Section 105
     • Main Concourse: Section 7, 8, 18, WC 26, 33, outside
        Police Station
     • East Entrance
     • Southwest Entrance
     • Carson Student Athletic Center: West of Ticket Office
     • Sparky’s Stadium Shop near the Southeast Gate
     AUTOMOBILE ASSISTANCE/AAA ARIZONA
     Automobile assistance will be available in the parking lots
     surrounding the stadium provided by AAA Arizona, the official
     towing partner of the Insight Bowl. Please contact a parking
     attendant for assistance.

     BUS TRANSPORTATION
     There are various bus stops surrounding the stadium.
     Please refer to the Valley Metro Bus route maps online at
     www.valleymetro.org.

     CART SERVICES
     A cart service (including passenger & wheelchair carts) is
     provided for guests requiring assistance within the gates of
     Sun Devil Stadium. Carts will transport guests from inside
     the stadium gates to the main concourse upon arrival and
     from the main concourse to the stadium entrance gates upon
     departure. The cart service begins when the gates open to
     the public 1 ½ hours prior to game time and conclude once
     the stadium has been cleared. Travel to the loge level and
     upper deck is limited, so please arrive early. All travel to the
     loge level and upper deck stops 15 minutes prior to kick off.
08         STADIUM POLICIES                                                                                               09
Carts Services continued...                                       Emergencies continued...
There are four (4) designated pick-up and drop-off areas          and family members should have this information and call
located just inside the southeast, southwest, northeast and       (480) 965-7064 in case of an emergency only. Messengers will
north gates. Please note that these carts do not leave the        only be able to locate individuals with seat locations.
stadium gates anytime throughout the event.
                                                                  ENTRANCE GATES
A pre-game and post-game shuttle is offered throughout            There are entrances on the north and south end of the
the parking lots as well. These carts are offered to shuttle      stadium. The northwest gate and field-level walkway will not
guests from the disabled lot to the northeast and southeast       be open to the public. If you are sitting in sections 16-21 you
gates, pre-game. Post-game, non-wheelchair accessible             must access your seats from the main concourse.
golf carts will be available from the northeast and southeast
stadium gates to shuttle guests to the disabled parking lots.     FAN BEHAVIOR
This service will end approximately 30 minutes after the          We want all the fans at the stadium to enjoy the game, so
game concludes.                                                   please be considerate of your neighbors. Failure to comply
                                                                  with stadium policies may result in ejection from the game.
CODE OF CONDUCT                                                   Once you have left the stadium, there is no re-entry. We
• Fans wearing clothing deemed obscene or indecent will           invite you to tastefully support your team, but please note
      not be allowed entry inside and are subject to ejection     that banners and signs may be revoked at the discretion of
      from the stadium.                                           stadium security.

•     Foul or abusive language and obscene gestures will not      FIRST AID
      be tolerated.                                               There are two first aid stations at field level behind section
                                                                  40 in the south end zone, and on the main concourse behind
•     Fighting, taunting, threatening remarks and inappropriate   the concession stands at sections 14-18. Ambulances are
      gestures will not be tolerated.                             available for emergencies.

•     Intoxication or other signs of impairment related to any    GUEST ASSISTANCE CENTERS
      type of illegal drug or excessive alcohol consumption       Inside the stadium
      will be not tolerated.                                      Guest assistance centers are located behind section 14 and
                                                                  just inside the southeast gate. You may obtain information
•     Excessive standing in seating areas which blocks the        about surrounding cities, request assistance, offer suggestions,
      view of other fans will not be tolerated.                   register complaints and pick up prizes (if applicable).

•     Other actions that cause a disruption and hinder the        Outside the stadium
      enjoyment of the game for other fans per the judgment       There are three guest services booths outside in the parking
      of the stadium staff or security will not be tolerated.     lots to answer any pre-game questions you may have. Booths
                                                                  will be open from noon - 4:00 p.m.
COMMENTS AND CONCERNS
We value your opinion as a fan. Please feel free to express       LOST AND FOUND
your comments or concerns to us at feedback@fiestabowl.org.       Recovered items are turned in to the police station at section
                                                                  7 during the event. Guests needing to claim a lost item can
CONCESSIONS                                                       do so at the police station. Any item not claimed during the
Sodexo is the exclusive food provider at Sun Devil Stadium.       game will be given to the ASU Office of Athletic Operations
Concession stands accept cash and credit cards (MasterCard,       and Facilities the Monday following the event. Please call
Visa, American Express and Discover).                             (480) 965-3933 to claim your lost item.

ELEVATORS                                                         MERCHANDISE
Elevator access is limited throughout Sun Devil Stadium.          Merchandise stands will be located throughout the stadium.
Individuals with specific needs for elevator access to seating    Locations include: southeast and southwest entrance gates,
areas should contact guest assistance inside the stadium.         main concourse near section 3/4 and 23/24. Fans may
                                                                  purchase the collectible game program at all main entrances
EMERGENCIES                                                       outside of the stadium. The cost is $10 per program. Fans
All ticket holders should record their section, row and           may also purchase programs inside near sections 1, 14, 20,
seat numbers at home and/or office. Child care providers          22, 24, 36 and 41, based on availability.
10
10                                STADIUM POLICIES                 11

     METRO LIGHT RAIL
     METRO Light Rail will be operating until 2:00 a.m. on December
     31/January 1. Please refer to www.valleymetro.org/metro_light_rail
     for more information regarding fares, schedules and locations.

     POLICE
     The police station is located on the west concourse behind
     section 7. Police are available throughout the stadium to
     render assistance.

     RE-ENTRY
     Re-entry is not allowed.

     RESTROOMS
     There are a total of 35 accessible restrooms located
     throughout Sun Devil Stadium. There are men’s and women’s
     wheelchair accessible restrooms on the east, west and
     north main concourse. Family restrooms are located behind
     sections 10 and 28, and behind section 38/39. There are
     portable toilets located throughout the parking lots.

     SCANNERS
     Radio frequency scanning devices are prohibited in Sun
     Devil Stadium and the parking lots.

     SECURITY
     There will be bag searches upon entrance to the stadium. All
     fans will be subject to security screening prior to entry inside
     the stadium, including a physical pat-down and inspection
     of all items brought inside the facility.

     ITEMS ALLOWED:
     • Bags including fanny packs, back packs and purses
         smaller than 12” x 12” x 12”
     • Banners or signs no larger than 3’ x 2’ and not affixed
         to a pole
     • Binoculars
     • Blankets
     • Cameras in which the length of the lens is smaller than
         the width of the base unit (no flash photography)
     • Cell phones/pagers
     • Diaper bags (only if accompanied by a baby/infant)
     • Seat cushions
     • Small personal size retractable umbrellas
     • Small umbrella strollers (must collapse to fit underneath seat)
     • Water: one, factory sealed, non-frozen 16.9 ounce
         (500ml) water bottle
12       STADIUM POLICIES                                                                                                  13

NON-PERMISSIBLE ITEMS:                                            STAY HEALTHY
• Aerosol cans                                                    It’s cold and flu season. We encourage fans to use the hand
• Alcohol                                                         sanitizers located throughout the stadium.
• Animals (except service animals)
• Any item deemed inappropriate or hazardous by                   TAILGATING
   stadium security                                               Fans may tailgate behind their cars in the parking lots, but
• Bags (of any kind) larger than 12” x 12” x 12”                  may not reserve parking spaces surrounding their cars to use
• Bats                                                            for tailgating. No overnight parking will be allowed before or
• Brooms                                                          after the game. Consumption of alcoholic beverages is
• Clothing deemed obscene or indecent                             legal only in designated tailgating areas and specific events
• Coolers or ice chests of any kind                               sponsored by the Insight Bowl. No canopies are allowed.
• Fireworks                                                       Natural gas and propane are permitted in the parking lots,
• Folding chairs                                                  and on the rooftops of the parking garages.
• Food (except for children under the age of 2)
• Footballs and beach balls                                       TAXIS
• Glass bottles, cans, containers including coolers and           AAA Yellow Cab: (602) 252-5252
   thermos jugs                                                   Average rates:
• Illegal drugs                                                   • $2.00 for each mile
• Items such as newspapers, handbills, flyers, memorabilia,       • $28.00 per hour waiting
   promotional materials, etc., may not be distributed anywhere
   in Sun Devil Stadium or on Arizona State University property
   without permission of the Insight Bowl.
                                                                  TEXTING
                                                                  All guests are encouraged to utilize the text messaging system
• Large/golf umbrellas                                            if you have an issue or concern within Sun Devil Stadium. To
• Laser devices/pointers                                          utilize this system, text “Sparky <SPACE> issue and location”
• Metal objects, poles or box cutters                             to 41513. Standard text messaging rates apply.
• Noisemakers of any type
• Promotional items (i.e., cups, shakers, flags, etc.) with
   commercial slogans or identification are not allowed on        WEATHER NOTICE
   the premises without the permission of the Insight Bowl.       U.S. Weather Service records indicate the Valley of the
• Radios without earphones                                        Sun enjoys sunshine 85 percent of the year, making it the
• Signs, flags and banners larger than 3’ x 2’ are not            sunniest resort destination in the nation. Although summer
   permissible. Items that can be held by one individual,         temperatures routinely reach triple digits, the winter months
   reflect good sportsmanship and do not block the view of        are much cooler and December evenings are often chilly.
   other ticket patrons may be permitted. In no case may          When planning for your attendance at this year’s Insight
   a sign, flag or banner be affixed to any structural area of    Bowl, please remember to wear layered clothing and bring a
   the stadium, including the wall around the playing field.      coat. The sun is expected to set at approximately 5:30 p.m.
• Strollers (exception: small umbrella strollers)                 (MST) on December 31, 2009. Therefore, while you may be
• Video cameras and video capable cellular phones                 experiencing a beautiful 66 degree (Fahrenheit) day on your
• Video equipment or tripods                                      way to the stadium, temperatures could drop as low as 41
• Weapons, including, but not limited to, firearms and knives     degrees before the game reaches halftime.

SMOKING                                                           There is a no re-entry policy in effect, so be sure to plan
Smoking is not allowed in the seating areas and restrooms         ahead before you enter the stadium.
within Sun Devil Stadium. There are designated smoking
areas located throughout the stadium. Locations include:
behind sections 18-19, 24-25, 36, 113-114, 139-140, 201-
202, 232-233 and the TV pad entrance. Each designated
smoking section has a television broadcasting the game.
14        TEMPE IS YOUR TICKET TO FUN                                                                                      15
   METRO LIGHT RAIL                                                                  a successful Broadway series each
                                                                                     year. There are also more than 20 free
                                                                                     museums and galleries at ASU, ranging
                                                                                     from contemporary art and science to
                                                                                     historic collections.

                                                                                     No trip to Tempe is complete without
                                                                                     shopping. Arizona Mills offers the ultimate
                                                                                     shopping experience, with more than
                                                                                     175 popular stores, and entertainment
                                                                                     venues such as GameWorks and the
                                                                                     IMAX Theatre. IKEA, the world’s leading
                                                                                     home furnishings retailer, is decorating
                                                                                     Tempe with its 342,000-square-foot
                                                                                     store. Tempe Marketplace is bustling
Tempe is an unparalleled destination rich in culture, history    night and day with 1.3-million-square-feet of retail, dining
and events. Visitors come here to experience fun-filled          and nightlife destinations, and live music outdoors in “The
special events, see Broadway shows, discover the Sonoran         District” Thursday through Sunday evenings.
Desert, explore entertaining, shopping and dining districts,
and visit Arizona State University (ASU). Located in the heart   Recreational activities are abundant in the surrounding
of the metropolitan Phoenix area, Tempe is easily accessible     Sonoran Desert. Just north of Tempe Town Lake, Papago
via four freeways and is just 10 minutes from Phoenix Sky        Park is the perfect place to hike, mountain bike or picnic.
Harbor International Airport.                                    The park is home to several attractions, such as The Phoenix
                                                                 Zoo, Desert Botanical Garden and Arizona Historical Society
Tempe is home to the main campus of ASU, one of the              Museum, which allows you to envision the area’s development
largest universities in the country. The Mill Avenue District    from a Hohokam settlement to a modern metropolis.
personifies the spirit and energy of this cutting-edge college
town. Pedestrian-friendly Mill Avenue is home to an eclectic     Tempe is the unofficial events capital of the Valley
array of more than 100 shops, restaurants, taverns and           of the Sun – maybe even of the state. From numerous 5K
nightclubs – all within easy walking distance of hotels, ASU     walks to the Ford Ironman Arizona, and from Oktoberfest
and outdoor recreation at Tempe Town Lake. In one day, you       at Tempe Town Lake to the Circle K Tempe Music Festival,
can splash around on a kayak, shop for the perfect gift, dine    the city hosts more than 100 special events each year. And,
at a sidewalk café, see a theatre production, watch a funky      in March, nothing beats a Los Angeles Angels of Anaheim
local band, hike up “A” Mountain or cheer at an ASU game.        spring training game at Tempe Diablo Stadium.

Our nightlife simply can’t be beat. You can stop at a            Your visit to Tempe is sure to be memorable. Now, get busy
brewery, try some seasonal beers and relax with friends, see     – you’ve got a lot to see and do!
the big game at a sports bar or dance the night away at a
local hotspot. Throughout Tempe, the strains of local and            TEMPE CENTER FOR THE ARTS
national musical acts beckon patrons into a variety of clubs,
coffeehouses and eateries.

From visual arts to live entertainment, Tempe’s arts scene is
thriving. See a performance with the whole family at the new
Tempe Center for the Arts, a visually stunning venue located
on the south bank of Tempe Town Lake. ASU Gammage,
a theater designed by Frank Lloyd Wright, is home to
16
16
DIRECTIONS TO THE STADIUM

FROM THE WEST VALLEY
Take Loop-101 South to I-10 East going toward Tucson.
Take the Loop-202 East exit. Exit at Scottsdale Road/
Rural Road and turn south (right) onto Rural Road.
Sun Devil Stadium will be on the right between Rio
Salado Parkway and University Drive.


FROM SCOTTSDALE
Take Loop-101 South to Loop-202 West. Exit
at Scottsdale Road/Rural Road and turn left. Sun
Devil Stadium will be on the right between Rio Salado
Parkway and University Drive.


FROM THE NORTH
Take SR-51 South to Loop-202 East. Exit at Scottsdale
Road/Rural Road and turn right onto Rural Road. Sun
Devil Stadium will be on the right between Rio Salado
Parkway and University Drive.

FROM THE EAST VALLEY
Take Loop-101 North to Loop-202 West. Take the
Scottsdale Road/Rural Road exit and turn left. Sun
Devil Stadium will be on the right between Rio Salado
Parkway and University Drive.




                   SUN DEVIL
                   STADIUM

				
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