DECEMBER 31, 2009
SUN DEVIL STADIUM - TEMPE, AZ
01 GAME DAY SCHEDULE
02 SUN DEVIL STADIUM
04 TICKET INFORMATION
07 STADIUM POLICIES
14 CITY OF TEMPE
01 GAME DAY SCHEDULE
ALL PARKING LOTS OPEN
2:30 p.m. MST
INSIGHT BOWL GAME CEREMONIES
3:30 p.m. MST
4:00 p.m. MST
FIESTA BOWL BLOCK PARTY
5:00 p.m. - 12:30 a.m.
Thursday, December 31, 2009
Mill Avenue District
Tickets: $20, $15 - advanced purchase at Fry’s
Food and Drug Stores with Fry’s VIP card
As Arizona’s biggest and most exciting New Year’s Eve bash,
the Fiesta Bowl Block Party is a jam-packed evening of fun
and entertainment for the entire family. More than 100,000
party-goers annually celebrate in the Mill Avenue District
amidst spectacular fireworks displays. With rockin’ bands,
featuring headlining act The Doobie Brothers, beer gardens
and a host of entertainers, this is one fantastic celebration
you won’t want to miss!
02 SUN DEVIL STADIUM 03
Will Call Will Call
(Visiting Team) (Home Team)
General & Team
The north stadium tunnel exit/entrance and field–level
walkway will be completely closed during the Insight Bowl.
Please plan accordingly.
04 TICKET INFORMATION PARKING 05
Children age 2 and younger do not need a ticket. Children VA
PRIVATE PROPERTY I J
age 3 and older will need their own ticket in order to enter
the stadium. PARKWAY
RIO SALADO P A
DISABLED SEATING G
Accommodations may be made for those with disabilities. Packard
Please contact the Insight Bowl Ticket Office at Stadium
(480) 350-0911 or (800) 635-5748 for more information on
LOST OR STOLEN TICKETS Visiting
If your ticket has been lost or stolen, please contact TV
the Insight Bowl Ticket Office at (480) 350-0911 or 5TH STREET CSAC
(800) 635-5748 as soon as possible to be re-issued a E
ticket. The cost of replacing a lost ticket is face value of the To Mill Ave.
ticket. The replacement ticket you are issued will supersede Block Party
the original. In the event of a stolen ticket, in which you A TE
can provide a police report, you will not be charged for a SW
replacement. Should original tickets be found, they may be
returned to the Insight Bowl Ticket Office for a full refund
within two weeks following the date of the game.
TICKET OFFICE INFORMATION UNIVERSITY DRIVE
The Insight Bowl Ticket Office is located at 7135 East
Camelback Road, Suite 190 in Scottsdale, Arizona. Tickets Stadium Entrance Road Closure Disabled Parking Metro Light Rail
may be picked up at this location until Wednesday, December Game Day Paid
30, 2009. The Insight Bowl Ticket Office will move to the Guest Services PWC Player Will Call I Parking J RV/Bus/Limo Parking
Sun Devil Stadium box office on game day only, Thursday, CSAC Insight Bowl General & Team Will Call
T , , ,
A, B, C, D, E ,G, H, K Advance Purchase Only
Parking lots open at n n
December 31, 2009.
The resale of tickets, regardless of price, is prohibited at PARKING PASSES
the stadium and within the parking lots. Fans who purchase The cost of parking at the Insight Bowl is as follows: $20
tickets from someone other than the Insight Bowl do so at per car, $100 for an RV, $150 for a bus and $80 per limo.
their own risk as those tickets could be counterfeit. The Passes may be purchased at the Insight Bowl Ticket Office
Insight Bowl is not responsible for and will not provide a or online at www.fiestabowl.org. Parking may be purchased
replacement or a refund of any kind for invalid tickets
purchased through a secondary provider. on game day in Lot I only. No parking passes will be available
for purchase or pick-up on game day at the ticket office/will call
WILL CALL area. All parking passes must be picked up by December 30 at
Will call will be open from 8:30 a.m. to 5:00 p.m., Monday the Insight Bowl Ticket Office during regular business hours.
through Friday, at the Insight Bowl Ticket Office in Scottsdale
until December 19, at which time the Ticket Office will be PARKING LOTS
open seven days a week (please contact the Insight Bowl All parking lots, including bus and RV lots, open at noon.
Ticket Office for holiday hours). Items purchased over the Vehicles will not be allowed to arrive the evening before or
phone or online will be placed in will call two days after the remain the night after a game to park overnight. Parking for
purchase. Items purchased over the phone or online within 10
days of the event date will automatically be placed at will call. the Insight Bowl is at your own risk. Neither the Insight Bowl
nor Sun Devil Stadium is responsible for any damaged or
Guests picking up their tickets from will call on game day stolen property.
must go to the main box office located at the south side of
Sun Devil Stadium beginning at noon. Team will call will open Please note that there will be an increase in traffic both before
at noon at the main box office. NCAA-designated player will and after the game due to the Fiesta Bowl Block Party, which
call will be located on the south side of Sun Devil Stadium; will begin at 5:00 p.m. on December 31 in the Mill Avenue
home team at the southeast gate and visiting team at the District. Please see the parking map for road closures and be
southwest gate. Player will call opens at 2:30 p.m. on game prepared for heightened traffic flow, and visit www.fiestabowl.org
day. The ticket office will close at halftime of the game.
for up-to-date traffic information.
A photo identification card that corresponds with the
purchaser’s name and credit card used to purchase the tickets For alternative transportation options, please visit www.valleymetro.org
are required when picking up will call items. for information on the METRO Light Rail and public bus transportation.
06 STADIUM POLICIES 07
No alcoholic beverages may be brought into the stadium.
Fans must purchase alcohol from a concession stand, as
they will not be able to purchase alcohol from their seats. A
limit of two alcoholic beverages will be sold per transaction.
Alcohol sales will cease at the beginning of the third quarter
of the game. Any attempt to bring alcohol inside the stadium
or possession of an alcoholic beverage not purchased from
the concessionaire may result in ejection. State of Arizona
law prohibits the sale of alcoholic beverages to persons
under the age of 21. All fans should be prepared to show
proper identification if requested by the concessionaire
staff member. Fans providing alcoholic beverages to persons
under 21 years of age of will be ejected from the stadium
and subject to arrest.
Guide dogs, signal dogs or other animals individually trained
to do work or perform tasks for the benefit of an individual
with a disability may enter the stadium with that individual.
No other animals are allowed inside the stadium.
ATMs can be found in any of the following areas inside the stadium:
• Upper Level: Sections 206, 220, 240
• Loge Level: Section 105
• Main Concourse: Section 7, 8, 18, WC 26, 33, outside
• East Entrance
• Southwest Entrance
• Carson Student Athletic Center: West of Ticket Office
• Sparky’s Stadium Shop near the Southeast Gate
AUTOMOBILE ASSISTANCE/AAA ARIZONA
Automobile assistance will be available in the parking lots
surrounding the stadium provided by AAA Arizona, the official
towing partner of the Insight Bowl. Please contact a parking
attendant for assistance.
There are various bus stops surrounding the stadium.
Please refer to the Valley Metro Bus route maps online at
A cart service (including passenger & wheelchair carts) is
provided for guests requiring assistance within the gates of
Sun Devil Stadium. Carts will transport guests from inside
the stadium gates to the main concourse upon arrival and
from the main concourse to the stadium entrance gates upon
departure. The cart service begins when the gates open to
the public 1 ½ hours prior to game time and conclude once
the stadium has been cleared. Travel to the loge level and
upper deck is limited, so please arrive early. All travel to the
loge level and upper deck stops 15 minutes prior to kick off.
08 STADIUM POLICIES 09
Carts Services continued... Emergencies continued...
There are four (4) designated pick-up and drop-off areas and family members should have this information and call
located just inside the southeast, southwest, northeast and (480) 965-7064 in case of an emergency only. Messengers will
north gates. Please note that these carts do not leave the only be able to locate individuals with seat locations.
stadium gates anytime throughout the event.
A pre-game and post-game shuttle is offered throughout There are entrances on the north and south end of the
the parking lots as well. These carts are offered to shuttle stadium. The northwest gate and field-level walkway will not
guests from the disabled lot to the northeast and southeast be open to the public. If you are sitting in sections 16-21 you
gates, pre-game. Post-game, non-wheelchair accessible must access your seats from the main concourse.
golf carts will be available from the northeast and southeast
stadium gates to shuttle guests to the disabled parking lots. FAN BEHAVIOR
This service will end approximately 30 minutes after the We want all the fans at the stadium to enjoy the game, so
game concludes. please be considerate of your neighbors. Failure to comply
with stadium policies may result in ejection from the game.
CODE OF CONDUCT Once you have left the stadium, there is no re-entry. We
• Fans wearing clothing deemed obscene or indecent will invite you to tastefully support your team, but please note
not be allowed entry inside and are subject to ejection that banners and signs may be revoked at the discretion of
from the stadium. stadium security.
• Foul or abusive language and obscene gestures will not FIRST AID
be tolerated. There are two first aid stations at field level behind section
40 in the south end zone, and on the main concourse behind
• Fighting, taunting, threatening remarks and inappropriate the concession stands at sections 14-18. Ambulances are
gestures will not be tolerated. available for emergencies.
• Intoxication or other signs of impairment related to any GUEST ASSISTANCE CENTERS
type of illegal drug or excessive alcohol consumption Inside the stadium
will be not tolerated. Guest assistance centers are located behind section 14 and
just inside the southeast gate. You may obtain information
• Excessive standing in seating areas which blocks the about surrounding cities, request assistance, offer suggestions,
view of other fans will not be tolerated. register complaints and pick up prizes (if applicable).
• Other actions that cause a disruption and hinder the Outside the stadium
enjoyment of the game for other fans per the judgment There are three guest services booths outside in the parking
of the stadium staff or security will not be tolerated. lots to answer any pre-game questions you may have. Booths
will be open from noon - 4:00 p.m.
COMMENTS AND CONCERNS
We value your opinion as a fan. Please feel free to express LOST AND FOUND
your comments or concerns to us at firstname.lastname@example.org. Recovered items are turned in to the police station at section
7 during the event. Guests needing to claim a lost item can
CONCESSIONS do so at the police station. Any item not claimed during the
Sodexo is the exclusive food provider at Sun Devil Stadium. game will be given to the ASU Office of Athletic Operations
Concession stands accept cash and credit cards (MasterCard, and Facilities the Monday following the event. Please call
Visa, American Express and Discover). (480) 965-3933 to claim your lost item.
Elevator access is limited throughout Sun Devil Stadium. Merchandise stands will be located throughout the stadium.
Individuals with specific needs for elevator access to seating Locations include: southeast and southwest entrance gates,
areas should contact guest assistance inside the stadium. main concourse near section 3/4 and 23/24. Fans may
purchase the collectible game program at all main entrances
EMERGENCIES outside of the stadium. The cost is $10 per program. Fans
All ticket holders should record their section, row and may also purchase programs inside near sections 1, 14, 20,
seat numbers at home and/or office. Child care providers 22, 24, 36 and 41, based on availability.
10 STADIUM POLICIES 11
METRO LIGHT RAIL
METRO Light Rail will be operating until 2:00 a.m. on December
31/January 1. Please refer to www.valleymetro.org/metro_light_rail
for more information regarding fares, schedules and locations.
The police station is located on the west concourse behind
section 7. Police are available throughout the stadium to
Re-entry is not allowed.
There are a total of 35 accessible restrooms located
throughout Sun Devil Stadium. There are men’s and women’s
wheelchair accessible restrooms on the east, west and
north main concourse. Family restrooms are located behind
sections 10 and 28, and behind section 38/39. There are
portable toilets located throughout the parking lots.
Radio frequency scanning devices are prohibited in Sun
Devil Stadium and the parking lots.
There will be bag searches upon entrance to the stadium. All
fans will be subject to security screening prior to entry inside
the stadium, including a physical pat-down and inspection
of all items brought inside the facility.
• Bags including fanny packs, back packs and purses
smaller than 12” x 12” x 12”
• Banners or signs no larger than 3’ x 2’ and not affixed
to a pole
• Cameras in which the length of the lens is smaller than
the width of the base unit (no flash photography)
• Cell phones/pagers
• Diaper bags (only if accompanied by a baby/infant)
• Seat cushions
• Small personal size retractable umbrellas
• Small umbrella strollers (must collapse to fit underneath seat)
• Water: one, factory sealed, non-frozen 16.9 ounce
(500ml) water bottle
12 STADIUM POLICIES 13
NON-PERMISSIBLE ITEMS: STAY HEALTHY
• Aerosol cans It’s cold and flu season. We encourage fans to use the hand
• Alcohol sanitizers located throughout the stadium.
• Animals (except service animals)
• Any item deemed inappropriate or hazardous by TAILGATING
stadium security Fans may tailgate behind their cars in the parking lots, but
• Bags (of any kind) larger than 12” x 12” x 12” may not reserve parking spaces surrounding their cars to use
• Bats for tailgating. No overnight parking will be allowed before or
• Brooms after the game. Consumption of alcoholic beverages is
• Clothing deemed obscene or indecent legal only in designated tailgating areas and specific events
• Coolers or ice chests of any kind sponsored by the Insight Bowl. No canopies are allowed.
• Fireworks Natural gas and propane are permitted in the parking lots,
• Folding chairs and on the rooftops of the parking garages.
• Food (except for children under the age of 2)
• Footballs and beach balls TAXIS
• Glass bottles, cans, containers including coolers and AAA Yellow Cab: (602) 252-5252
thermos jugs Average rates:
• Illegal drugs • $2.00 for each mile
• Items such as newspapers, handbills, flyers, memorabilia, • $28.00 per hour waiting
promotional materials, etc., may not be distributed anywhere
in Sun Devil Stadium or on Arizona State University property
without permission of the Insight Bowl.
All guests are encouraged to utilize the text messaging system
• Large/golf umbrellas if you have an issue or concern within Sun Devil Stadium. To
• Laser devices/pointers utilize this system, text “Sparky <SPACE> issue and location”
• Metal objects, poles or box cutters to 41513. Standard text messaging rates apply.
• Noisemakers of any type
• Promotional items (i.e., cups, shakers, flags, etc.) with
commercial slogans or identification are not allowed on WEATHER NOTICE
the premises without the permission of the Insight Bowl. U.S. Weather Service records indicate the Valley of the
• Radios without earphones Sun enjoys sunshine 85 percent of the year, making it the
• Signs, flags and banners larger than 3’ x 2’ are not sunniest resort destination in the nation. Although summer
permissible. Items that can be held by one individual, temperatures routinely reach triple digits, the winter months
reflect good sportsmanship and do not block the view of are much cooler and December evenings are often chilly.
other ticket patrons may be permitted. In no case may When planning for your attendance at this year’s Insight
a sign, flag or banner be affixed to any structural area of Bowl, please remember to wear layered clothing and bring a
the stadium, including the wall around the playing field. coat. The sun is expected to set at approximately 5:30 p.m.
• Strollers (exception: small umbrella strollers) (MST) on December 31, 2009. Therefore, while you may be
• Video cameras and video capable cellular phones experiencing a beautiful 66 degree (Fahrenheit) day on your
• Video equipment or tripods way to the stadium, temperatures could drop as low as 41
• Weapons, including, but not limited to, firearms and knives degrees before the game reaches halftime.
SMOKING There is a no re-entry policy in effect, so be sure to plan
Smoking is not allowed in the seating areas and restrooms ahead before you enter the stadium.
within Sun Devil Stadium. There are designated smoking
areas located throughout the stadium. Locations include:
behind sections 18-19, 24-25, 36, 113-114, 139-140, 201-
202, 232-233 and the TV pad entrance. Each designated
smoking section has a television broadcasting the game.
14 TEMPE IS YOUR TICKET TO FUN 15
METRO LIGHT RAIL a successful Broadway series each
year. There are also more than 20 free
museums and galleries at ASU, ranging
from contemporary art and science to
No trip to Tempe is complete without
shopping. Arizona Mills offers the ultimate
shopping experience, with more than
175 popular stores, and entertainment
venues such as GameWorks and the
IMAX Theatre. IKEA, the world’s leading
home furnishings retailer, is decorating
Tempe with its 342,000-square-foot
store. Tempe Marketplace is bustling
Tempe is an unparalleled destination rich in culture, history night and day with 1.3-million-square-feet of retail, dining
and events. Visitors come here to experience fun-filled and nightlife destinations, and live music outdoors in “The
special events, see Broadway shows, discover the Sonoran District” Thursday through Sunday evenings.
Desert, explore entertaining, shopping and dining districts,
and visit Arizona State University (ASU). Located in the heart Recreational activities are abundant in the surrounding
of the metropolitan Phoenix area, Tempe is easily accessible Sonoran Desert. Just north of Tempe Town Lake, Papago
via four freeways and is just 10 minutes from Phoenix Sky Park is the perfect place to hike, mountain bike or picnic.
Harbor International Airport. The park is home to several attractions, such as The Phoenix
Zoo, Desert Botanical Garden and Arizona Historical Society
Tempe is home to the main campus of ASU, one of the Museum, which allows you to envision the area’s development
largest universities in the country. The Mill Avenue District from a Hohokam settlement to a modern metropolis.
personifies the spirit and energy of this cutting-edge college
town. Pedestrian-friendly Mill Avenue is home to an eclectic Tempe is the unofficial events capital of the Valley
array of more than 100 shops, restaurants, taverns and of the Sun – maybe even of the state. From numerous 5K
nightclubs – all within easy walking distance of hotels, ASU walks to the Ford Ironman Arizona, and from Oktoberfest
and outdoor recreation at Tempe Town Lake. In one day, you at Tempe Town Lake to the Circle K Tempe Music Festival,
can splash around on a kayak, shop for the perfect gift, dine the city hosts more than 100 special events each year. And,
at a sidewalk café, see a theatre production, watch a funky in March, nothing beats a Los Angeles Angels of Anaheim
local band, hike up “A” Mountain or cheer at an ASU game. spring training game at Tempe Diablo Stadium.
Our nightlife simply can’t be beat. You can stop at a Your visit to Tempe is sure to be memorable. Now, get busy
brewery, try some seasonal beers and relax with friends, see – you’ve got a lot to see and do!
the big game at a sports bar or dance the night away at a
local hotspot. Throughout Tempe, the strains of local and TEMPE CENTER FOR THE ARTS
national musical acts beckon patrons into a variety of clubs,
coffeehouses and eateries.
From visual arts to live entertainment, Tempe’s arts scene is
thriving. See a performance with the whole family at the new
Tempe Center for the Arts, a visually stunning venue located
on the south bank of Tempe Town Lake. ASU Gammage,
a theater designed by Frank Lloyd Wright, is home to
DIRECTIONS TO THE STADIUM
FROM THE WEST VALLEY
Take Loop-101 South to I-10 East going toward Tucson.
Take the Loop-202 East exit. Exit at Scottsdale Road/
Rural Road and turn south (right) onto Rural Road.
Sun Devil Stadium will be on the right between Rio
Salado Parkway and University Drive.
Take Loop-101 South to Loop-202 West. Exit
at Scottsdale Road/Rural Road and turn left. Sun
Devil Stadium will be on the right between Rio Salado
Parkway and University Drive.
FROM THE NORTH
Take SR-51 South to Loop-202 East. Exit at Scottsdale
Road/Rural Road and turn right onto Rural Road. Sun
Devil Stadium will be on the right between Rio Salado
Parkway and University Drive.
FROM THE EAST VALLEY
Take Loop-101 North to Loop-202 West. Take the
Scottsdale Road/Rural Road exit and turn left. Sun
Devil Stadium will be on the right between Rio Salado
Parkway and University Drive.