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Tourism INDUSTRY

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					Tourism INDUSTRY
Tourism is fundamental to Gold Coast City - our economy, lifestyle and community. From theme parks to international resorts and golf courses, the city has attracted tourism entrepreneurs the world over, to capitalise on the sunny days and excitement of Australia’s leading tourism destination. Competitive advantage
The hotel and resort skyline of this surf city is iconic. There is accommodation catering to all budgets, from luxury resorts and mountain retreats, to backpacker accommodation and camping grounds. The city’s vast tourism infrastructure is underpinned by an unrivalled array of natural and built attractions. Sixty kilometres of magnificent coastline is bounded by the largest sub-tropical rainforest in the world, including 100,000 hectares of nature reserves and World Heritage listed sites. This pristine rainforest region is home to mountain trails, health retreats, wineries, art galleries and craft shops, awaiting visitors seeking a relaxing green escape from the gold of the city’s world famous beaches. The largest concentration of themed attractions in the southern hemisphere is located here, including Warner Bros Movieworld, Wet’n’Wild Water Park, Sea World, Dreamworld, White Water World, and Australian Outback Spectacular. Gold Coast City’s tourism industry is supported by a dedicated events program that exposes tourism operators to substantial business opportunities. Events include the Gold Coast A1 Grand Prix, ASP Quiksilver and Roxy Pro Surfing, Gold Coast Marathon, Pan Pacific Masters Games, Blues on Broadbeach, Tastes of Gold Coast and New Year’s Eve celebrations. Gold Coast City is also a popular destination for business travellers, who recognise the city as a safe, friendly and vibrant place to participate in conferences and meetings. The Gold Coast Convention and Exhibition Centre opened in 2004, providing a world-class venue to host these events. Gold Coast City’s tourism operators are assisted by the strategic location of the city comparative to two international airports. Visitors have easy access to the city through the Gold Coast Airport and Brisbane Airport. Brisbane Airport offers passengers direct connections to 26 international and 39 domestic destinations. Gold Coast Airport is Australia’s fastest growing airport and services ports throughout Australia, New Zealand and Asia. As an established tourist city, Gold Coast City offers the ideal location for your tourism venture. With its diverse business and leisure tourism product offering, the city attracts Australian and international visitors the year round, negating the seasonal peaks and troughs traditionally experienced by seaside locations.
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Industry SNAPSHOT
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Gold Coast City attracts 10.2 million visitors annually who spend a combined $4.7 billion. Gold Coast City’s visitors included 5.6 million domestic day visitors, 3.7 million domestic overnight visitors and 857,000 international visitors. The majority of international visitors are from New Zealand (20%), Japan (15%), China (14%) and the United Kingdom (8%). Visitors from China have increased by 65% since 2007, and Middle Eastern visitors have increased 48%. Approximately 36,000 people are employed in the Gold Coast tourism industry (2006).2 The estimated total annual revenue of the Gold Coast tourism industry is $1.2 billion. Gold Coast City’s tourism industry contributes to approximately 20% of the entire Gold Coast City economy. Gold Coast tourism operators reported being highly satisfied with productivity and overall satisfaction with business achievement was also very high.3

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Source: International Visitor Survey. 2 EDS, ABS Journey to Work data. 3 GCCC tourism business survey (2008).

For more information t: +61 (0)7 5581 7528 f: +61 (0)7 5581 7838 e: tourism@goldcoast.qld.gov.au w: businessgc.com.au

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Tourism INDUSTRY
New Developments:
In 2009, the new $32 million Southport Broadwater Parklands will open. This development will provide a high quality public space to attract visitors and events to the city. The Gold Coast’s central tourism precinct, Surfers Paradise is undergoing a major facelift to include a plaza of shops and eateries which will front a new esplanade, providing for 24 hour energy and activity. The Gold Coast Convention and Exhibition Centre is currently undergoing further expansion to cater for larger scale business and sporting events.

Company SNAPSHOT
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Q1 Resort and Spa q1.com.au RCI head office rci.com

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Support
“Gold Coast City Council’s support for tourism within our city is unprecedented. It’s because of this, and the confidence it instils in investors, that our city remains virtually unrivalled amongst tourism destinations within Australia. The industry will continue to grow, confident in the knowledge that a strong partnership, founded on delivering economic growth, will yield significant benefits for the entire city.” Martin Winter Chief Executive Officer, Gold Coast Tourism.

Investment Opportunities:
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Nature-based tourism in the Gold Coast Hinterland capitalising on the World Heritage-listed rainforest and mountain landscape. Aquatic activities, boating, resort developments and ecotourism experiences on the Broadwater and the adjacent regions of Southport, Main Beach and South Stradbroke Island. Sports tourism and training camps. New hallmark events.

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Themed and built attractions in a tourism friendly city. Luxury resorts, health and wellness retreats and spas. Adventure and recreational experiences in the city’s planned mega parkland known as the “Green Heart”. Backpacker accommodation and adventure tourism experiences. International headquarters or online tourism businesses.

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Key Players
The success of the Gold Coast tourism industry is underpinned by the commitment of Gold Coast City Council and Gold Coast Tourism. Gold Coast City Council contributes more money to its tourism industry than any other Australian city. Over $11 million per year is invested on behalf of the city into the development and marketing of our tourism industry. Gold Coast City Council also supports event development, investing an additional $2 million per year on its events program. Gold Coast Tourism is the region’s principal tourism marketing agency. Its focus is on trade missions, market analysis, publicity and promotion, visitor information centres and city branding.

Our PARTNERS
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BusinessGC capability
BusinessGC is the economic development agency for Gold Coast City. BusinessGC’s dedicated Tourism Industry Development Officers can provide free, confidential and comprehensive advice to help your business locate and expand in one of the world’s hotspots for business growth. BusinessGC understands the Gold Coast City tourism industry and has the vital information to connect you with your market quickly and efficiently.

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Gold Coast Tourism verygoldcoast.com Gold Coast Adventure Travel Group adventuregc.com Tourism Queensland tq.com.au Tourism Australia australia.com Queensland Tourism Industry Council qtic.com.au Australian Tourism Export Council atec.net.au Queensland Government business.qld.gov.au Sustainable Tourism Cooperative Research Centre (CRC) crctourism.com.au Women In Tourism womenintourism.org Ecotourism Australia ecotourism.org.au

For more information t: +61 (0)7 5581 7528 f: +61 (0)7 5581 7838 e: tourism@goldcoast.qld.gov.au w: businessgc.com.au


				
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