Tourism Conference IIM Lucknow

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2nd Conference on Tourism Theme: Tourism In Global Village – Contemporary Practices And Innovations April 8-10, 2009 Venue: IIM Lucknow

Introduction According to the World Travel & Tourism Council, India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14. In 2007, around 5 million tourists arrived in India and spent nearly $11 billion. A mix of marketing initiatives and revived interest in India as a tourist destination is making India an attractive tourist destination for the foreign traveler. Tourism is an increasingly widespread and complex activity, which requires sophisticated management to realize its full potential as a positive and sustainable economic, environmental, social and cultural force. The economic impact of tourism places tourism roughly at the same global order of magnitude as agriculture or mining. According to World Tourism and Travel Council (WTTC) (, the major organization representing the global tourism industry, 215 million jobs were dependent on the ‘Tourism economy’ in 2004. As tourism has become an integral part of modern society, its study and analysis becomes imperative if its potential economic and social benefits are to be maximized and developed in a manner consistent with society’s goals. This second conference on Tourism builds on the first one conducted at Indian Institute of Management Kohzikode in May 2008. The 2nd Tourism Conference 2009 aims at bringing together researchers in the field of tourism management who are working in the various aspects of tourism in India.

Sub Themes Contributors are invited to submit papers relating to any aspect of the conference themes listed below or in related areas. Papers may be theoretical or empirical, including case studies. Tourism Management Conceptual Issues - Definitional Issues - Tourism as an academic field of study - Different Approaches to studying Tourism HR Issues in Tourism - Manpower planning, - Motivation and leadership - Organizational Development Marketing Interventions in Tourism - Strategic Tourism Marketing - Tourism/ Destination Branding - Tourism Product and Markets - Tourist Shopping Behavior Tourism Policy and Planning - Role of the state and institutions - National Tourism Policy and Planning - Regional Tourism Policy and Planning - Local Destination Planning and Policy Financial Issues facilitating tourism promotion in India - Innovative Financial Services - Taxation in Tourism - Risk Management in Tourism

Sustainable Tourism - Ecotourism - Sustainability and Mass Tourism - Sustainability and small-scale tourism - Destination Sustainability Emerging Role of Public Private Partnerships in Tourism Avenues for entrepreneurship on tourism (Service and product related) Innovative practices in Tourism Conference Organizing Committee IIML Coordinator IIMK Coordinator

Prof. Devashish Das Gupta Prof. Anandakuttan B Unnithan

Prof. Rajesh Aithal Submission Details

Prof. Keyoor Purani

Authors are invited to submit abstracts (up to 6 pages, single spaced, A4 size, any sans-serif font, 12 point size, 1 inch margins on all sides, APA style in all other aspects) in either Microsoft word (.doc), (.odt/.sxw), or generic rich text format (.rtf). The abstracts may be sent as email attachment to Electronic uploads of the abstracts is also possible by following the link provided in the websites of partnering institutions. In situations where, electronic submission is not possible, three copies of the abstract may be sent to the postal address provided.

The abstract must contain the title of the paper, authors and their institutional affiliations, full address for correspondence including the email ID of the corresponding author in the cover page. The main text of the abstract must include the research problem, methodology, major conclusions/findings and the references, or a summary of the work in the case of case studies and other similar works. All abstracts will be reviewed by a committee and based on the relevance of the paper to the theme of the conference, and its potential to contribute to advancement of knowledge in the area; the abstracts will be accepted, accepted subject to modifications or rejected. The last date for submission of the abstract is 30 October 2008. The authors will be intimated of the acceptance of their paper before 30 November 2008 by email. Once the abstracts are accepted, the authors must submit the full paper before 1 February 2009. The formatting instructions are the same for the full paper. The cover page must contain the title of the paper, authors and their institutional affiliations, full address for correspondence including the email ID of the corresponding author. The authors must not be identified anywhere in the body of the paper. The full papers will be reviewed and the acceptance of the final paper will be intimated to the principal author before 1 March 2009. If changes are suggested in the review, the revised paper must be submitted before 15 March 2009. Submission of paper and its acceptance imply that one of the authors will register and attend the conference and make a presentation of the paper. The organizers reserve the right to publish selected papers as proceedings of the conference in any form deemed fit including in book form, special editions, electronic publishing, making available the contents via digital library etc. All the selected papers will be published in the proceedings and after further screening the best few will be published in book form.

Deadlines Receipt of abstract Intimation of acceptance Receipt of full text Acceptance of paper Registration Conference Dates 30 October 2008 30 November 2008 1 February 2009 1 March 2008 15 April 2008 25 March 2009 8, 9 and 10th April, 2009

Registration The registration fee for the conference is as follows. Category Students Teachers Corporates Indian Delegates Rs.3000/Rs. 4500/Rs. 5000/Foreign Delegates US $100/US $ 200/US $ 250/-

A complementary conducted tour of Lucknow city is being tentatively planned. Limited Twin share Accommodation available at Executive Enclave on subsidized rates on a first come basis

Tourism Destinations in and around Lucknow

Lucknow The City of Lucknow, also known as the City of ‘Nawabs’ is a tourist destination with a rich historic past. The city in the past was known as a centre for Urdu poetry and courtly diction, and reached its acme during the reign of Wajid Ali Shah who was a connoisseur

Rumi Darwaza

of music and poetry. Lucknow is also known for its elaborate cuisine and 'Chikan-kaari' or exquisite shadow-work embroidery on fine muslin cloth. Monuments in Lucknow Bara Imambara Tombs of Sa'adat Ali Khan & the Begum Lucknow Residency La Martiniere Clock Tower Kaiserbagh Palace Shah Najaf Imambara Museums in Lucknow State Museum 1857 Memorial Museum Residency Gardens in Lucknow Sikandar Bagh Banarasi Bagh Botanical Gardens

Allahabad (204Kms), Allahabad lies 204 kms from Lucknow in the north Indian state of Uttar Pradesh and the city of Allahabad is situated at the confluence of the Ganga, Yamuna and Saraswati rivers. Allahabad is a site of great religious significance located at the confluence of the River Ganges and the River Yamuna. Known as Prayag since the Aryan times. Allahabad is counted among the holiest of cities in India. A holy fair called Kumbh marks the place. These are of three types. The one that takes place every year is called 'Minor Kumbh'. Whereas the ones celebrated every 6 years and 12 years are called Ardh-Kumbh and Maha Kumbh respectively. Monuments in Allahabad Allahabad fort Anand bhavan Museums in Allahabad Allahabad Planetarium Gardens in Allahabad Someshwar Mahadev temple All Saints Catherdal Hanuman temple Patalpuri Temple and Undying Banyan Nag Basuki Temple Allahabad Planetarium

Agra (320kms) Agra is the one of the prominent destinations of the World Tourism map with three heritage monuments -The Taj Mahal, Fatehpur Sikri & Red Fort. It is more just a dacadent city of graveyards and stones, but it is a vibrant centre of Culture, Art and enriched mankind handicrafts Religious philosphies that have products Brasswear, such

and shaped humen thought over centuries. Agra is famous for Carpets, Jewellery, Zari and Embroidery work.

as Inley work on Marvel, Leather work, Footwear,

Monuments in Agra Taj Mahal Agra Fort Chini ka Rauza Buland Darwaza Itimad Ud Daulah Akbar's Tomb at Sikandra Fatehpur Sikri Dayalbagh Museums in Agra The Taj Mahal Museum Spiritual Museum Gardens in Agra Mehtab Bagh Shah Jahan Park Rambagh Gardens Taj Mahal Garden

Holy Places in Agra Jama Masjid Mankameshwar Temple Balkeshhwar Temple Guru Ka Taal *Famous twin holy towns of Mathura and Vrindawan are just 50 kms from Agra which is one hours drive Ayodhya (134 Kms) Ayodhya is an ancient city of India, the old capital of Awadh, in the Faizabad district of Uttar Pradesh. Ayodhya is described as the birth place of Hindu god Shri Ram. During the time of Gautama Buddha the city was called Ayojjhā (Pali). Under the British Raj the city and the administrative area around it was called Oudh. It is on the right bank of the river Sarayu. Monuments in Ayodhya Ramkot Citadel Sumantanath Museums in Ayodhya Ram Katha Museum Holy Places in Ayodhya Hanuman Garhi Babri Masjid - Ram Janam Bhumi Kanak Bhavan Temple Nageshwarnath Temple

Kanpur (100 kms) Nestled on the banks of the eternal Ganga, Kanpur stands as one of North India's major industrial centers with its own historical, religious and commercial importance. Believed to be founded by king Hindu Singh of the erstwhile state of Sachendi, Kanpur was originally known as 'Kanhpur'. Kanpur regained its pre-eminence as an important industrial town with the establishment of leather factories and cotton mills. Monuments in Kanpur General Sir Hugh Wheelers Entrenchment Jajmau Massacre Ghat Gardens in Kanpur Buddha Park Phool Bagh Nana Rao Park Moti Jheel Park Holy Places in Kanpur Gurudwara Banno Sahib Shri Radhakrishna Temple All Souls Memorial Church Jain Glass Temple

Varanasi (305 kms) Among the major tourist attractions in Varanasi are the Ganga Ghats which constitute the main center of rituals and religious activities. Among the prominent temples in Varanasi are the Durga temple, Sankat Mochan temple, Vishwanath temple, Tulsi Manas temple and Bharat Mata temple. Of these, the Bharat Mata Temple contains a huge relief map of the Indian subcontinent and Tibetan plateau. Also prominent among the places to see in Varanasi, Uttar Pradesh is the Alamgir Mosque, which showcases a fine blend of Hindu and Mughal styles of architecture. Some other tourist attractions in Varanasi which are worth visit include the Benaras Hindu University (BHU), the Archaeological Museum at Sarnath which houses the National emblem of India and the Ashokan pillar, Bharat Kala Bhavan and the Buddhist Stupas and temples at Sarnath. Monuments in Varanasi Vishwanath Temple Ramnagar Fort Sarnath

For more Details on each of them, visit: To know distance from Lucknow visit

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