For Immediate Release Contact: Beth Downing Beth.Downing@LEGOLAND.com (760) 918-5379 LEGOLAND® California Becomes First U.S. Theme Park Mapped On Google Street View Interactive Map Shows First Person View of the Park CARLSBAD, Calif. (August 18, 2009) – Today LEGOLAND California becomes the first U.S. theme park on Google Street View – an interactive feature of Google Maps allowing you to experience a location as if you were walking through it. “It is absolutely thrilling for LEGOLAND California to be part of this amazing new technology,” said Peter Ronchetti, General Manager of the family theme park in Carlsbad, California. “Street View gives the viewer a vantage point that has never been available without actually being in the Park. I have no doubt this will be a valuable tool for families planning their visit.” The Google Street View team toured LEGOLAND California in May 2008, weaving their equipment through throngs of guests from the path that winds its way around the Park, to ride queues and even the rides themselves, mapping the park as accurately and thoroughly as possible. Parents can see areas such as the Volvo Driving School in a way they will never be able to see in the Park, since no grown-ups are allowed on the ride. "I am delighted to see LEGOLAND California now featured in Street View,” said Daniel Ratner, Mechanical Engineer for Street View at Google. “I had the opportunity to ride our Trike through LEGOLAND California to gather the images, and hope that everyone enjoys now being able to virtually explore the park, whether to plan their own visit or to get an interactive view of the great sights such as Miniland Las Vegas and the giant pharaoh in Land of Adventure.” Google Street View launched in May, 2007 with just five U.S. cities and has since expanded to 200 cities around the world. The launch of LEGOLAND California in Street View is part of an effort by Google to bring Street View to tourist attractions and destinations around the world. LEGOLAND California celebrates its 10 birthday this year and features nearly 60 rides, shows and attractions geared specifically for families with children ages 2 to 12. To “test drive” LEGOLAND California’s Street View, visit www.maps.google.com and search for "LEGOLAND California" then drag the orange 'Pegman' icon to start exploring. th ® *** LEGOLAND® California is a 128-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are three other LEGOLAND Parks in the world – LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. Merlin Entertainments is the leading name in location based, branded, family entertainment and currently owns more than 50 attractions worldwide serving 33 million visitors worldwide. For the most current information, log on to www.LEGOLAND.com or call (760) 918-LEGO. MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. The world's second largest visitor attraction operator, Merlin has 59 attractions and six hotels in 12 countries and across 3 continents. The company aims to deliver memorable and rewarding experiences to its 33 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13,000 employees. Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers, Warwick Castle, Thorpe Park, Chessington World of Adventures and Earth Explorer.