The Future of the Meat Market in Turkey to 2017

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The Future of the Meat Market in Turkey to 2017


Reference Code: FD0637MR

Published: October 2013




     www.canadean-winesandspirits.com
                                                                                        The Future of the Meat Market in Turkey to 2017
                                                                                                                                   Published: October 2013




Table of Contents

        1.      Introduction............................................................................................... 13
        1.1       What is this Report About?................................................................................. 13
        1.2       Definitions .......................................................................................................... 13
        1.2.1     This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ... 13
        1.2.2     Category Definitions ..................................................................................................... 13
        1.2.3     Distribution Channel Definitions .................................................................................... 15
        1.2.4     Volume Units and Aggregations.................................................................................... 16
        1.2.5     CAGR Definition and Calculation .................................................................................. 16
        1.2.6     Graphical representation of Brands............................................................................... 17
        1.2.7     Exchange Rates ........................................................................................................... 17
        1.2.8     Methodology Summary ................................................................................................. 17
        2.      Turkey Meat Market Analysis, 2007–17 .................................................. 18
        2.1       Meat Value Analysis, 2007–17 ........................................................................... 18
        2.1.1     Overall Meat Market Value, 2007–17 ............................................................................ 18
        2.1.2     Meat Market Value by Category, 2007–17 .................................................................... 20
        2.1.3     Market Growth Dynamics by Value – Meat, 2007–17 .................................................... 23
        2.2       Meat Volume Analysis, 2007–17 ........................................................................ 24
        2.2.1     Overall Meat Market Volume, 2007–17 ......................................................................... 24
        2.2.2     Per-Capita Consumption - Meat, 2007–17 .................................................................... 25
        2.2.3     Meat Market Volume by Category, 2007–17 ................................................................. 26
        2.2.4     Market Growth Dynamics by Volume – Meat, 2007–17 ................................................. 28
        3.      Turkey Ambient Meat Market Analysis, 2007–17 ................................... 29
        3.1       Ambient Meat Value Analysis, 2007–17 ............................................................. 29
        3.1.1     Ambient Meat Market by Value, 2007–17...................................................................... 29
        3.1.2     Average Consumer Price/Kg – Ambient Meat, 2007–17 ................................................ 31
        3.2       Ambient Meat Volume Analysis, 2007–17 .......................................................... 32
        3.2.1     Ambient Meat Market by Volume, 2007–17 ................................................................... 32
        3.3       Market Growth Dynamics – Ambient Meat, 2007–17.......................................... 33
        3.3.1     Ambient Meat Market Growth Dynamics by Value, 2007–17 ......................................... 33
        3.3.2     Ambient Meat Market Growth Dynamics by Volume, 2007–17 ...................................... 34
        3.4       Ambient Meat Brand Analysis, 2009–12............................................................. 35
        3.5       Ambient Meat Distribution Channel Analysis, 2009–12 ...................................... 36
        4.      Turkey Chilled Raw Packaged Meat - Processed Market Analysis, 2007–17
                39
        4.1       Chilled Raw Packaged Meat - Processed Value Analysis, 2007–17................... 39




                                                                                                                                                     2
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                          Reference code: FD0637MR
                                                                                      The Future of the Meat Market in Turkey to 2017
                                                                                                                                 Published: October 2013



       4.1.1     Chilled Raw Packaged Meat - Processed Market by Value, 2007–17 ............................ 39
       4.1.2     Average Consumer Price/Unit – Chilled Raw Packaged Meat - Processed, 2007–17 .... 41
       4.1.3     Chilled Raw Packaged Meat - Processed Market Value by Segments, 2007–17 ........... 42
       4.2       Chilled Raw Packaged Meat - Processed Volume Analysis, 2007–17................ 45
       4.2.1     Chilled Raw Packaged Meat - Processed Market by Volume, 2007–17 ......................... 45
       4.2.2     Chilled Raw Packaged Meat - Processed Market Volume by Segments, 2007–17 ........ 46
       4.3       Market Growth Dynamics – Chilled Raw Packaged Meat - Processed, 2007–
                 17....................................................................................................................... 48
       4.3.1     Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Value, 2007–17 48
       4.3.2     Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Volume, 2007–1749
       4.4       Burgers & Grills Analysis, 2007–17 .................................................................... 50
       4.4.1     Burgers & Grills Market by Value, 2007–17 ................................................................... 50
       4.4.2     Burgers & Grills Market by Volume, 2007–17 ................................................................ 51
       4.5       Coated Portions Analysis, 2007–17 ................................................................... 52
       4.5.1     Coated Portions Market by Value, 2007–17 .................................................................. 52
       4.5.2     Coated Portions Market by Volume, 2007–17 ............................................................... 53
       4.6       Meatballs Analysis, 2007–17.............................................................................. 54
       4.6.1     Meatballs Market by Value, 2007–17 ............................................................................ 54
       4.6.2     Meatballs Market by Volume, 2007–17 ......................................................................... 55
       4.7       Sausages Analysis, 2007–17 ............................................................................. 56
       4.7.1     Sausages Market by Value, 2007–17............................................................................ 56
       4.7.2     Sausages Market by Volume, 2007–17......................................................................... 57
       4.8       Chilled Raw Packaged Meat - Processed Brand Analysis, 2009–12 .................. 58
       4.9       Chilled Raw Packaged Meat - Processed Distribution Channel Analysis,
                 2009–12 ............................................................................................................. 60
       5.      Turkey Chilled Raw Packaged Meat - Whole Cuts Market Analysis, 2007–17
               63
       5.1       Chilled Raw Packaged Meat - Whole Cuts Value Analysis, 2007–17 ................. 63
       5.1.1     Chilled Raw Packaged Meat - Whole Cuts Market by Value, 2007–17 .......................... 63
       5.1.2     Average Consumer Price/Unit – Chilled Raw Packaged Meat - Whole Cuts, 2007–17... 65
       5.1.3     Chilled Raw Packaged Meat - Whole Cuts Market Value by Segments, 2007–17 .......... 66
       5.2       Chilled Raw Packaged Meat - Whole Cuts Volume Analysis, 2007–17 .............. 69
       5.2.1     Chilled Raw Packaged Meat - Whole Cuts Market by Volume, 2007–17 ....................... 69
       5.2.2     Chilled Raw Packaged Meat - Whole Cuts Market Volume by Segments, 2007–17 ....... 70
       5.3       Market Growth Dynamics – Chilled Raw Packaged Meat - Whole Cuts, 2007–
                 17....................................................................................................................... 72
       5.3.1     Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Value, 2007–1772
       5.3.2     Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Volume, 2007–1774
       5.4       Beef (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ................ 75



                                                                                                                                                   3
©Canadean 2013. This product is licensed and is not to be photocopied.                                         Reference code: FD0637MR
                                                                                    The Future of the Meat Market in Turkey to 2017
                                                                                                                              Published: October 2013



       5.4.1     Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 ................ 75
       5.4.2     Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17 ............. 76
       5.5       Chicken (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ........... 77
       5.5.1     Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 .......... 77
       5.5.2     Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17........ 78
       5.6       Lamb (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ............... 79
       5.6.1     Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 .............. 79
       5.6.2     Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17............ 80
       5.7       Other (Chilled Raw Packaged Meat - Whole Cuts) Analysis, 2007–17 ............... 81
       5.7.1     Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value, 2007–17 .............. 81
       5.7.2     Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume, 2007–17............ 82
       5.8       Chilled Raw Packaged Meat - Whole Cuts Brand Analysis, 2009–12................. 83
       5.9       Chilled Raw Packaged Meat - Whole Cuts Distribution Channel Analysis,
                 2009–12 ............................................................................................................. 85
       6.      Turkey Cooked Meats - Counter Market Analysis, 2007–17.................. 88
       6.1       Cooked Meats - Counter Value Analysis, 2007–17 ............................................ 88
       6.1.1     Cooked Meats - Counter Market by Value, 2007–17 ..................................................... 88
       6.1.2     Average Consumer Price/Kg – Cooked Meats - Counter, 2007–17 ............................... 90
       6.2       Cooked Meats - Counter Volume Analysis, 2007–17 ......................................... 91
       6.2.1     Cooked Meats - Counter Market by Volume, 2007–17 .................................................. 91
       6.3       Market Growth Dynamics – Cooked Meats - Counter, 2007–17 ......................... 92
       6.3.1     Cooked Meats - Counter Market Growth Dynamics by Value, 2007–17 ......................... 92
       6.3.2     Cooked Meats - Counter Market Growth Dynamics by Volume, 2007–17 ...................... 93
       6.4       Cooked Meats - Counter Brand Analysis, 2009–12 ............................................ 94
       6.5       Cooked Meats - Counter Distribution Channel Analysis, 2009–12...................... 96
       7.      Turkey Cooked Meats - Packaged Market Analysis, 2007–17............... 99
       7.1       Cooked Meats - Packaged Value Analysis, 2007–17 ......................................... 99
       7.1.1     Cooked Meats - Packaged Market by Value, 2007–17 .................................................. 99
       7.1.2     Average Consumer Price/Unit – Cooked Meats - Packaged, 2007–17 ........................ 101
       7.1.3     Cooked Meats - Packaged Market Value by Segments, 2007–17 ............................... 102
       7.2       Cooked Meats - Packaged Volume Analysis, 2007–17 .................................... 105
       7.2.1     Cooked Meats - Packaged Market by Volume, 2007–17 ............................................. 105
       7.2.2     Cooked Meats - Packaged Market Volume by Segments, 2007–17............................. 106
       7.3       Market Growth Dynamics – Cooked Meats - Packaged, 2007–17 .................... 108
       7.3.1     Cooked Meats - Packaged Market Growth Dynamics by Value, 2007–17 .................... 108
       7.3.2     Cooked Meats - Packaged Market Growth Dynamics by Volume, 2007–17 ................. 109
       7.4       Beef (Cooked Meats - Packaged) Analysis, 2007–17....................................... 110
       7.4.1     Beef (Cooked Meats - Packaged) Market by Value, 2007–17 ...................................... 110
       7.4.2     Beef (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................... 111


                                                                                                                                                4
©Canadean 2013. This product is licensed and is not to be photocopied.                                      Reference code: FD0637MR
                                                                            The Future of the Meat Market in Turkey to 2017
                                                                                                                 Published: October 2013



       7.5       Chicken (Cooked Meats - Packaged) Analysis, 2007–17 ................................. 112
       7.5.1     Chicken (Cooked Meats - Packaged) Market by Value, 2007–17 ................................ 112
       7.5.2     Chicken (Cooked Meats - Packaged) Market by Volume, 2007–17 ............................. 113
       7.6       Lamb (Cooked Meats - Packaged) Analysis, 2007–17 ..................................... 114
       7.6.1     Lamb (Cooked Meats - Packaged) Market by Value, 2007–17 .................................... 114
       7.6.2     Lamb (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................. 115
       7.7       Other (Cooked Meats - Packaged) Analysis, 2007–17 ..................................... 116
       7.7.1     Other (Cooked Meats - Packaged) Market by Value, 2007–17 .................................... 116
       7.7.2     Other (Cooked Meats - Packaged) Market by Volume, 2007–17 ................................. 117
       7.8       Turkey (Cooked Meats - Packaged) Analysis, 2007–17 ................................... 118
       7.8.1     Turkey (Cooked Meats - Packaged) Market by Value, 2007–17 .................................. 118
       7.8.2     Turkey (Cooked Meats - Packaged) Market by Volume, 2007–17 ............................... 119
       7.9       Cooked Meats - Packaged Brand Analysis, 2009–12 ....................................... 120
       7.10      Cooked Meats - Packaged Distribution Channel Analysis, 2009–12 ................ 122
       8.      Turkey Fresh Meat (Counter) Market Analysis, 2007–17..................... 125
       8.1       Fresh Meat (Counter) Value Analysis, 2007–17 ............................................... 125
       8.1.1     Fresh Meat (Counter) Market by Value, 2007–17 ........................................................ 125
       8.1.2     Average Consumer Price/Unit – Fresh Meat (Counter), 2007–17 ................................ 127
       8.1.3     Fresh Meat (Counter) Market Value by Segments, 2007–17 ....................................... 128
       8.2       Fresh Meat (Counter) Volume Analysis, 2007–17 ............................................ 131
       8.2.1     Fresh Meat (Counter) Market by Volume, 2007–17 ..................................................... 131
       8.2.2     Fresh Meat (Counter) Market Volume by Segments, 2007–17 .................................... 132
       8.3       Market Growth Dynamics – Fresh Meat (Counter), 2007–17............................ 134
       8.3.1     Fresh Meat (Counter) Market Growth Dynamics by Value, 2007–17 ........................... 134
       8.3.2     Fresh Meat (Counter) Market Growth Dynamics by Volume, 2007–17......................... 135
       8.4       Beef (Fresh Meat (Counter)) Analysis, 2007–17 .............................................. 136
       8.4.1     Beef (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................. 136
       8.4.2     Beef (Fresh Meat (Counter)) Market by Volume, 2007–17 .......................................... 137
       8.5       Chicken (Fresh Meat (Counter)) Analysis, 2007–17 ......................................... 138
       8.5.1     Chicken (Fresh Meat (Counter)) Market by Value, 2007–17 ........................................ 138
       8.5.2     Chicken (Fresh Meat (Counter)) Market by Volume, 2007–17 ..................................... 139
       8.6       Lamb (Fresh Meat (Counter)) Analysis, 2007–17 ............................................. 140
       8.6.1     Lamb (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................ 140
       8.6.2     Lamb (Fresh Meat (Counter)) Market by Volume, 2007–17 ......................................... 141
       8.7       Other (Fresh Meat (Counter)) Analysis, 2007–17 ............................................. 142
       8.7.1     Other (Fresh Meat (Counter)) Market by Value, 2007–17 ............................................ 142
       8.7.2     Other (Fresh Meat (Counter)) Market by Volume, 2007–17 ......................................... 143
       8.8       Turkey (Fresh Meat (Counter)) Analysis, 2007–17 ........................................... 144
       8.8.1     Turkey (Fresh Meat (Counter)) Market by Value, 2007–17 .......................................... 144



                                                                                                                                   5
©Canadean 2013. This product is licensed and is not to be photocopied.                           Reference code: FD0637MR
                                                                                   The Future of the Meat Market in Turkey to 2017
                                                                                                                             Published: October 2013



       8.8.2     Turkey (Fresh Meat (Counter)) Market by Volume, 2007–17 ....................................... 145
       8.9       Fresh Meat (Counter) Brand Analysis, 2009–12............................................... 146
       8.10      Fresh Meat (Counter) Distribution Channel Analysis, 2009–12 ........................ 148
       9.      Turkey Frozen Meat Market Analysis, 2007–17 .................................... 151
       9.1       Frozen Meat Value Analysis, 2007–17 ............................................................. 151
       9.1.1     Frozen Meat Market by Value, 2007–17 ..................................................................... 151
       9.1.2     Average Consumer Price/Kg – Frozen Meat, 2007–17 ................................................ 153
       9.1.3     Frozen Meat Market Value by Segments, 2007–17 ..................................................... 154
       9.2       Frozen Meat Volume Analysis, 2007–17 .......................................................... 156
       9.2.1     Frozen Meat Market by Volume, 2007–17................................................................... 156
       9.2.2     Frozen Meat Market Volume by Segments, 2007–17 .................................................. 157
       9.3       Market Growth Dynamics – Frozen Meat, 2007–17.......................................... 159
       9.3.1     Frozen Meat Market Growth Dynamics by Value, 2007–17 ......................................... 159
       9.3.2     Frozen Meat Market Growth Dynamics by Volume, 2007–17 ...................................... 160
       9.4       Frozen Processed Meat Analysis, 2007–17 ..................................................... 161
       9.4.1     Frozen Processed Meat Market by Value, 2007–17 .................................................... 161
       9.4.2     Frozen Processed Meat Market by Volume, 2007–17 ................................................. 162
       9.5       Frozen Whole Cuts Of Meat Analysis, 2007–17 ............................................... 163
       9.5.1     Frozen Whole Cuts Of Meat Market by Value, 2007–17 .............................................. 163
       9.5.2     Frozen Whole Cuts Of Meat Market by Volume, 2007–17 ........................................... 164
       9.6       Frozen Meat Brand Analysis, 2009–12............................................................. 165
       9.7       Frozen Meat Distribution Channel Analysis, 2009–12 ...................................... 167
       10. Appendix ................................................................................................. 170
       10.1      About Canadean .............................................................................................. 170
       10.2      Disclaimer ........................................................................................................ 170




                                                                                                                                               6
©Canadean 2013. This product is licensed and is not to be photocopied.                                     Reference code: FD0637MR
                                                                                                    The Future of the Meat Market in Turkey to 2017
                                                                                                                                                      Published: October 2013




List of Figures

        Figure 1: Turkey Meat Market Value (TRY m) and Growth (Y-o-Y), 2007–17 ................................................................................. 19
        Figure 2: Turkey Meat Market Value (TRY m) by Category, 2007–17 ............................................................................................. 22
        Figure 3: Turkey Meat Market Dynamics, by Category, by Market Value, 2007–17 ........................................................................ 23
        Figure 4: Turkey Meat Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................................. 24
        Figure 5: Turkey Per-Capita Meat Consumption (Kg/head & Y-o-Y growth), 2007–17 ................................................................... 25
        Figure 6: Turkey Meat Market Volume (Kg m) by Category, 2007–17 ............................................................................................. 27
        Figure 7: Turkey Meat Market Dynamics, by Category, by Market Volume 2007–17...................................................................... 28
        Figure 8: Turkey Ambient Meat Market Value (TRY m) and Growth (Y-o-Y), 2007–17................................................................... 30
        Figure 9: Turkey Ambient Meat Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 ................................................... 31
        Figure 10: Turkey Ambient Meat Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................ 32
        Figure 11: Turkey Ambient Meat Market Growth Dynamics by Value, 2007–17 ............................................................................. 33
        Figure 12: Turkey Ambient Meat Market Growth Dynamics by Volume, 2007–17 .......................................................................... 34
        Figure 13: Turkey Ambient Meat Market Value by Distribution Channel (TRY m), 2009–12 .......................................................... 38
        Figure 14: Turkey Chilled Raw Packaged Meat - Processed Market Value (TRY m) and Growth (Y-o-Y), 2007–17 .................... 40
        Figure 15: Turkey Chilled Raw Packaged Meat - Processed Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 .... 41
        Figure 16: Turkey Chilled Raw Packaged Meat - Processed Market Value (TRY m) by Segments, 2007–17 .............................. 44
        Figure 17: Turkey Chilled Raw Packaged Meat - Processed Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ................ 45
        Figure 18: Turkey Chilled Raw Packaged Meat - Processed Market Volume (Units m) by Segments, 2007–17 .......................... 47
        Figure 19: Turkey Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Value, 2007–17 ................................. 48
        Figure 20: Turkey Chilled Raw Packaged Meat - Processed Market Growth Dynamics by Volume, 2007–17 .............................. 49
        Figure 21: Turkey Burgers & Grills Market by Value (TRY m), 2007–17 ......................................................................................... 50
        Figure 22: Turkey Burgers & Grills Market by Volume (Units m), 2007–17 ..................................................................................... 51
        Figure 23: Turkey Coated Portions Market by Value (TRY m), 2007–17 ......................................................................................... 52
        Figure 24: Turkey Coated Portions Market by Volume (Units m), 2007–17 ..................................................................................... 53
        Figure 25: Turkey Meatballs Market by Value (TRY m), 2007–17.................................................................................................... 54
        Figure 26: Turkey Meatballs Market by Volume (Units m), 2007–17 ............................................................................................... 55
        Figure 27: Turkey Sausages Market by Value (TRY m), 2007–17 ................................................................................................... 56
        Figure 28: Turkey Sausages Market by Volume (Units m), 2007–17 ............................................................................................... 57
        Figure 29: Turkey Chilled Raw Packaged Meat - Processed Market Value by Brands (TRY m), 2009–12 ................................... 59
        Figure 30: Turkey Chilled Raw Packaged Meat - Processed Market Value by Distribution Channel (TRY m), 2009–12 .............. 62
        Figure 31: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Value (TRY m) and Growth (Y-o-Y), 2007–17 .................. 64
        Figure 32: Turkey Chilled Raw Packaged Meat - Whole Cuts Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 ... 65
        Figure 33: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Value (TRY m) by Segments, 2007–17 ............................. 68
        Figure 34: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .............. 69
        Figure 35: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Volume (Units m) by Segments, 2007–17 ......................... 71
        Figure 36: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Value, 2007–17 ............................... 73
        Figure 37: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Growth Dynamics by Volume, 2007–17 ............................ 74
        Figure 38: Turkey Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (TRY m), 2007–17 ................................... 75
        Figure 39: Turkey Beef (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 ............................... 76
        Figure 40: Turkey Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (TRY m), 2007–17 .............................. 77
        Figure 41: Turkey Chicken (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17.......................... 78
        Figure 42: Turkey Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (TRY m), 2007–17 .................................. 79
        Figure 43: Turkey Lamb (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 .............................. 80
        Figure 44: Turkey Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Value (TRY m), 2007–17 .................................. 81
        Figure 45: Turkey Other (Chilled Raw Packaged Meat - Whole Cuts) Market by Volume (Units m), 2007–17 .............................. 82
        Figure 46: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Value by Brands (TRY m), 2009–12 .................................. 84
        Figure 47: Turkey Chilled Raw Packaged Meat - Whole Cuts Market Value by Distribution Channel (TRY m), 2009–12 ............ 87
        Figure 48: Turkey Cooked Meats - Counter Market Value (TRY m) and Growth (Y-o-Y), 2007–17 ............................................... 89
        Figure 49: Turkey Cooked Meats - Counter Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 ............................... 90
        Figure 50: Turkey Cooked Meats - Counter Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................... 91
        Figure 51: Turkey Cooked Meats - Counter Market Growth Dynamics by Value, 2007–17 ............................................................ 92
        Figure 52: Turkey Cooked Meats - Counter Market Growth Dynamics by Volume, 2007–17 ......................................................... 93
        Figure 53: Turkey Cooked Meats - Counter Market Value by Brands (TRY m), 2009–12 .............................................................. 95
        Figure 54: Turkey Cooked Meats - Counter Market Value by Distribution Channel (TRY m), 2009–12 ......................................... 98
        Figure 55: Turkey Cooked Meats - Packaged Market Value (TRY m) and Growth (Y-o-Y), 2007–17 ..........................................100
        Figure 56: Turkey Cooked Meats - Packaged Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 ..........................101
        Figure 57: Turkey Cooked Meats - Packaged Market Value (TRY m) by Segments, 2007–17 ....................................................104



                                                                                                                                                                              7
 ©Canadean 2013. This product is licensed and is not to be photocopied.                                                          Reference code: FD0637MR
                                                                                             The Future of the Meat Market in Turkey to 2017
                                                                                                                                            Published: October 2013



       Figure 58: Turkey Cooked Meats - Packaged Market Volume (Units m) and Growth (Y-o-Y), 2007–17......................................105
       Figure 59: Turkey Cooked Meats - Packaged Market Volume (Units m) by Segments, 2007–17 ................................................107
       Figure 60: Turkey Cooked Meats - Packaged Market Growth Dynamics by Value, 2007–17.......................................................108
       Figure 61: Turkey Cooked Meats - Packaged Market Growth Dynamics by Volume, 2007–17....................................................109
       Figure 62: Turkey Beef (Cooked Meats - Packaged) Market by Value (TRY m), 2007–17 ...........................................................110
       Figure 63: Turkey Beef (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 .......................................................111
       Figure 64: Turkey Chicken (Cooked Meats - Packaged) Market by Value (TRY m), 2007–17 .....................................................112
       Figure 65: Turkey Chicken (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 .................................................113
       Figure 66: Turkey Lamb (Cooked Meats - Packaged) Market by Value (TRY m), 2007–17 .........................................................114
       Figure 67: Turkey Lamb (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 .....................................................115
       Figure 68: Turkey Other (Cooked Meats - Packaged) Market by Value (TRY m), 2007–17 .........................................................116
       Figure 69: Turkey Other (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 .....................................................117
       Figure 70: Turkey (Cooked Meats - Packaged) Market by Value (TRY m), 2007–17 ...................................................................118
       Figure 71: Turkey (Cooked Meats - Packaged) Market by Volume (Units m), 2007–17 ...............................................................119
       Figure 72: Turkey Cooked Meats - Packaged Market Value by Brands (TRY m), 2009–12 .........................................................121
       Figure 73: Turkey Cooked Meats - Packaged Market Value by Distribution Channel (TRY m), 2009–12 ...................................124
       Figure 74: Turkey Fresh Meat (Counter) Market Value (TRY m) and Growth (Y-o-Y), 2007–17 ..................................................126
       Figure 75: Turkey Fresh Meat (Counter) Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 ..................................127
       Figure 76: Turkey Fresh Meat (Counter) Market Value (TRY m) by Segments, 2007–17 ............................................................130
       Figure 77: Turkey Fresh Meat (Counter) Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ..............................................131
       Figure 78: Turkey Fresh Meat (Counter) Market Volume (Units m) by Segments, 2007–17 ........................................................133
       Figure 79: Turkey Fresh Meat (Counter) Market Growth Dynamics by Value, 2007–17 ...............................................................134
       Figure 80: Turkey Fresh Meat (Counter) Market Growth Dynamics by Volume, 2007–17 ............................................................135
       Figure 81: Turkey Beef (Fresh Meat (Counter)) Market by Value (TRY m), 2007–17 ...................................................................136
       Figure 82: Turkey Beef (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 ...............................................................137
       Figure 83: Turkey Chicken (Fresh Meat (Counter)) Market by Value (TRY m), 2007–17 .............................................................138
       Figure 84: Turkey Chicken (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 .........................................................139
       Figure 85: Turkey Lamb (Fresh Meat (Counter)) Market by Value (TRY m), 2007–17 .................................................................140
       Figure 86: Turkey Lamb (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 .............................................................141
       Figure 87: Turkey Other (Fresh Meat (Counter)) Market by Value (TRY m), 2007–17 .................................................................142
       Figure 88: Turkey Other (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17 .............................................................143
       Figure 89: Turkey (Fresh Meat (Counter)) Market by Value (TRY m), 2007–17............................................................................144
       Figure 90: Turkey (Fresh Meat (Counter)) Market by Volume (Units m), 2007–17........................................................................145
       Figure 91: Turkey Fresh Meat (Counter) Market Value by Brands (TRY m), 2009–12 .................................................................147
       Figure 92: Turkey Fresh Meat (Counter) Market Value by Distribution Channel (TRY m), 2009–12 ............................................150
       Figure 93: Turkey Frozen Meat Market Value (TRY m) and Growth (Y-o-Y), 2007–17.................................................................152
       Figure 94: Turkey Frozen Meat Average Consumer Price (TRY) and Growth (Y-o-Y), 2007–17 .................................................153
       Figure 95: Turkey Frozen Meat Market Value (TRY m) by Segments, 2007–17 ...........................................................................155
       Figure 96: Turkey Frozen Meat Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................156
       Figure 97: Turkey Frozen Meat Market Volume (Kg m) by Segments, 2007–17 ...........................................................................158
       Figure 98: Turkey Frozen Meat Market Growth Dynamics by Value, 2007–17 .............................................................................159
       Figure 99: Turkey Frozen Meat Market Growth Dynamics by Volume, 2007–17 ..........................................................................160
       Figure 100: Turkey Frozen Processed Meat Market by Value (TRY m), 2007–17 ........................................................................161
       Figure 101: Turkey Frozen Processed Meat Market by Volume (Kg m), 2007–17 ........................................................................162
       Figure 102: Turkey Frozen Whole Cuts Of Meat Market by Value (TRY m), 2007–17 .................................................................163
       Figure 103: Turkey Frozen Whole Cuts Of Meat Market by Volume (Kg m), 2007–17 .................................................................164
       Figure 104: Turkey Frozen Meat Market Value by Brands (TRY m), 2009–12 ..............................................................................166
       Figure 105: Turkey Frozen Meat Market Value by Distribution Channel (TRY m), 2009–12 ........................................................169




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©Canadean 2013. This product is licensed and is not to be photocopied.                                                  Reference code: FD0637MR
                                                                                                               The Future of the Meat Market in Turkey to 2017
                                                                                                                                                                       Published: October 2013




List of Tables

        Table 1: Category Definitions - Meat Market ..................................................................................................................................... 13
        Table 2: Distribution Channel Definitions - Meat Market ................................................................................................................... 15
        Table 3: Volume Units for Meat Market ............................................................................................................................................. 16
        Table 4: Turkey Exchange Rate TRY – USD (Annual Average), 2007 – 2012 ................................................................................ 17
        Table 5: Turkey Meat Market Value (TRY m) and Growth (Y-o-Y), 2007–17 .................................................................................. 18
        Table 6: Turkey Meat Market Value (USD m) and Growth (Y-o-Y), 2007–17 .................................................................................. 18
        Table 7: Turkey Me
				
DOCUMENT INFO
Description: Product Synopsis The Future of the Meat Market in Turkey to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Meat consumption trends in Turkey, historic and forecast Meat consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Meat sales overall and to know which categories and segments are showing growth in the coming years. Introduction and Landscape Why was the report written? • This report provides authoritative and granular data on the Meat market in Turkey and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies. What are the key drivers behind recent market changes? This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in Turkey Meat market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future. Key Features and Benefits Detailed category coverage is provided, covering Seven product segments that include: Ambient Meat, Chilled Ra
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.